玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)8.965.6620.110.2613.04-10.340.97-1.028.990002.906.99-25.3510.83-6.32-9.260.0000636-1.09-1.85
24Q2 (19)8.485.3422.010.230.0-4.170.985.3816.670002.71-5.07-21.4611.560.03-4.380.00006431.90.31
24Q1 (18)8.053.0717.350.23-17.86-4.170.93-21.1910.710002.86-20.31-18.3311.55-23.54-5.650.0000631-3.37-1.87
23Q4 (17)7.814.69-0.260.28-3.45-17.651.1832.582.610003.59-7.78-17.4415.1126.642.870.00006530.77-3.4
23Q3 (16)7.467.34-5.570.2920.83-12.120.895.954.710003.8912.57-6.9411.93-1.2910.880.00006481.09-4.0
23Q2 (15)6.951.31-14.830.240.0-22.580.840.0-3.450003.45-1.29-9.112.09-1.2913.360.0000641-0.314.06
23Q1 (14)6.86-12.39-15.10.24-29.41-20.00.84-26.96-4.550003.50-19.43-5.7712.24-16.6312.430.0000643-4.885.07
22Q4 (13)7.83-0.89-3.930.343.03-10.531.1535.296.480004.343.95-6.8714.6936.510.830.00006760.1521.15
22Q3 (12)7.9-3.1929.720.336.453.120.85-2.314.860004.189.96-20.510.760.92-11.450.00006759.5830.31
22Q2 (11)8.160.9944.420.313.333.330.87-1.1424.290003.802.32-28.4510.66-2.11-13.940.00006160.6522.95
22Q1 (10)8.08-0.8649.910.3-21.053.450.88-18.5231.340003.71-20.37-30.9910.89-17.81-12.380.00006129.6820.71
21Q4 (9)8.1533.8351.210.3818.7522.581.0845.9530.120004.66-11.27-18.9313.259.06-13.940.00005587.7210.06
21Q3 (8)6.097.7926.610.326.6723.080.745.7112.120005.25-1.04-2.7912.15-1.92-11.440.00005183.393.81
21Q2 (7)5.654.8223.090.33.4525.00.74.487.690005.31-1.311.5512.39-0.33-12.510.0000501-1.181.62
21Q1 (6)5.390.025.640.29-6.4538.10.67-19.283.080005.38-6.459.9112.43-19.28-17.960.00005070.04.11
20Q4 (5)5.3912.0617.690.3119.230.00.8325.76-1.190005.756.4-15.0315.4012.23-16.040.00005071.63.68
20Q3 (4)4.814.790.00.268.330.00.661.540.0000.05.413.380.013.72-3.110.00.0000.04991.220.0
20Q2 (3)4.596.990.00.2414.290.00.650.00.0000.05.236.820.014.16-6.540.00.0000.04931.230.0
20Q1 (2)4.29-6.330.00.21-32.260.00.65-22.620.0000.04.90-27.680.015.15-17.390.00.0000.0487-0.410.0
19Q4 (1)4.580.00.00.310.00.00.840.00.000.00.06.770.00.018.340.00.00.000.00.04890.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)29.08-9.041.06-17.193.750.0003.65-8.9612.909.940.000653-3.4
2022 (9)31.9726.461.280.03.7517.19004.00-20.9311.73-7.340.00067621.15
2021 (8)25.2832.561.2825.493.214.7005.06-5.3412.66-13.480.00055810.06
2020 (7)19.07-16.141.02-6.422.79-4.78005.3511.5914.6313.550.0005073.68
2019 (6)22.7433.921.09-9.172.930.0004.79-32.1712.88-25.330.0004892.73
2018 (5)16.9814.51.25.262.937.33007.07-8.0717.26-6.260.0004765.54
2017 (4)14.8312.011.1426.672.734.2007.6913.0918.41-6.970.0004513.92
2016 (3)13.244.580.95.882.623.15006.801.2419.79-1.370.000434-0.46
2015 (2)12.66-1.780.85-13.272.546.28006.71-11.6920.068.210.0004360.23
2014 (1)12.895.140.9810.112.39-3.63007.60018.5400.0004351.4

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