- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 21Q1 (20) | 0.14 | -6.67 | 275.0 | 0 | 0 | 0 | 0.07 | 16.67 | -12.5 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 50.00 | 25.0 | -27.27 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (19) | 0.15 | 287.5 | -6.25 | 0 | 0 | -100.0 | 0.06 | -14.29 | -45.45 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 40.00 | -41.82 | -41.82 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (18) | -0.08 | 0 | 0 | 0 | 0 | 0 | 0.07 | -50.0 | 16.67 | 0 | 0 | 0 | 6.25 | 0.0 | 0 | 68.75 | 0.0 | -74.22 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (17) | 0 | 100.0 | -100.0 | 0 | 0 | 0 | 0.14 | 75.0 | 75.0 | 0 | 0 | 0 | 6.25 | 0.0 | 0 | 68.75 | 0.0 | -74.22 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (16) | -0.08 | -150.0 | -366.67 | 0 | -100.0 | 0 | 0.08 | -27.27 | -33.33 | 0 | 0 | 0 | 6.25 | 0.0 | 0 | 68.75 | 0.0 | -82.81 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (15) | 0.16 | 0 | 103.08 | 0.01 | 0 | 0 | 0.11 | 83.33 | -26.67 | 0 | 0 | 0 | 6.25 | 0 | -71.88 | 68.75 | -74.22 | -38.12 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q3 (14) | 0 | -100.0 | -100.0 | 0 | 0 | -100.0 | 0.06 | -25.0 | -40.0 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 266.67 | 0.0 | 140.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q2 (13) | 0.03 | 0.0 | -76.92 | 0 | 0 | -100.0 | 0.08 | -33.33 | -46.67 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 266.67 | -33.33 | 131.11 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q1 (12) | 0.03 | 100.58 | 104.84 | 0 | 0 | -100.0 | 0.12 | -20.0 | 0.0 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 400.00 | 260.0 | 60.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 18Q4 (11) | -5.2 | -5877.78 | -8766.67 | 0 | -100.0 | -100.0 | 0.15 | 50.0 | 0.0 | 0 | 0 | 0 | 22.22 | 0.0 | -33.33 | 111.11 | 0.0 | -55.56 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 18Q3 (10) | 0.09 | -30.77 | 0.0 | 0.02 | -60.0 | -33.33 | 0.1 | -33.33 | -23.08 | 0 | 0 | 0 | 22.22 | -42.22 | -33.33 | 111.11 | -3.7 | -23.08 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 18Q2 (9) | 0.13 | 120.97 | 44.44 | 0.05 | 150.0 | 25.0 | 0.15 | 25.0 | 0.0 | 0 | 0 | 0 | 38.46 | 15.38 | -13.46 | 115.38 | -53.85 | -30.77 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 18Q1 (8) | -0.62 | -1133.33 | -576.92 | 0.02 | 0.0 | -50.0 | 0.12 | -20.0 | -7.69 | 0 | 0 | 0 | 33.33 | 0.0 | 8.33 | 250.00 | 0.0 | 150.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 17Q4 (7) | 0.06 | -33.33 | -70.0 | 0.02 | -33.33 | -91.67 | 0.15 | 15.38 | -6.25 | 0 | 0 | 0 | 33.33 | 0.0 | -72.22 | 250.00 | 73.08 | 212.5 | 0.00 | 0 | 0 | 0 | 0 | -100.0 |
| 17Q3 (6) | 0.09 | 0.0 | -74.29 | 0.03 | -25.0 | -66.67 | 0.13 | -13.33 | -13.33 | 0 | 0 | -100.0 | 33.33 | -25.0 | 29.63 | 144.44 | -13.33 | 237.04 | 0.00 | 0 | -100.0 | 0 | 0 | -100.0 |
| 17Q2 (5) | 0.09 | -30.77 | -70.97 | 0.04 | 0.0 | -55.56 | 0.15 | 15.38 | -25.0 | 0 | 0 | -100.0 | 44.44 | 44.44 | 53.09 | 166.67 | 66.67 | 158.33 | 0.00 | 0 | -100.0 | 0 | 0 | -100.0 |
| 17Q1 (4) | 0.13 | -35.0 | 0.0 | 0.04 | -83.33 | 0.0 | 0.13 | -18.75 | 0.0 | 0 | 0 | 0.0 | 30.77 | -74.36 | 0.0 | 100.00 | 25.0 | 0.0 | 0.00 | 0 | 0.0 | 0 | -100.0 | 0.0 |
| 16Q4 (3) | 0.2 | -42.86 | 0.0 | 0.24 | 166.67 | 0.0 | 0.16 | 6.67 | 0.0 | 0 | -100.0 | 0.0 | 120.00 | 366.67 | 0.0 | 80.00 | 86.67 | 0.0 | -0.00 | -100.0 | 0.0 | 364 | 0.0 | 0.0 |
| 16Q3 (2) | 0.35 | 12.9 | 0.0 | 0.09 | 0.0 | 0.0 | 0.15 | -25.0 | 0.0 | 0.02 | 0.0 | 0.0 | 25.71 | -11.43 | 0.0 | 42.86 | -33.57 | 0.0 | 5.71 | -11.43 | 0.0 | 364 | 0.0 | 0.0 |
| 16Q2 (1) | 0.31 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 29.03 | 0.0 | 0.0 | 64.52 | 0.0 | 0.0 | 6.45 | 0.0 | 0.0 | 364 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2020 (10) | 0.15 | -31.82 | 0.01 | 0.0 | 0.34 | -8.11 | 0 | 0 | 6.67 | 46.67 | 226.67 | 34.77 | 0.00 | 0 | 0 | 0 |
| 2019 (9) | 0.22 | -40.54 | 0.01 | -88.89 | 0.37 | -28.85 | 0 | 0 | 4.55 | -81.31 | 168.18 | 19.67 | 0.00 | 0 | 0 | 0 |
| 2018 (8) | 0.37 | -7.5 | 0.09 | -35.71 | 0.52 | -3.7 | 0 | 0 | 24.32 | -30.5 | 140.54 | 4.1 | 0.00 | 0 | 0 | 0 |
| 2017 (7) | 0.4 | -68.5 | 0.14 | -76.27 | 0.54 | -25.0 | 0 | 0 | 35.00 | -24.66 | 135.00 | 138.12 | 0.00 | 0 | 0 | 0 |
| 2016 (6) | 1.27 | -44.78 | 0.59 | 18.0 | 0.72 | -4.0 | 0.09 | -77.5 | 46.46 | 113.7 | 56.69 | 73.86 | 7.09 | -59.25 | 364 | 0.0 |
| 2015 (5) | 2.3 | -49.12 | 0.5 | -12.28 | 0.75 | -2.6 | 0.4 | -42.03 | 21.74 | 72.39 | 32.61 | 91.42 | 17.39 | 13.93 | 364 | 0.0 |
| 2014 (4) | 4.52 | -47.87 | 0.57 | -41.24 | 0.77 | -11.49 | 0.69 | -34.29 | 12.61 | 12.72 | 17.04 | 69.77 | 15.27 | 26.05 | 364 | 0.0 |
| 2013 (3) | 8.67 | -27.75 | 0.97 | 14.12 | 0.87 | -15.53 | 1.05 | 3.96 | 11.19 | 57.95 | 10.03 | 16.91 | 12.11 | 43.89 | 364 | 0.0 |
| 2012 (2) | 12.0 | 0 | 0.85 | 0 | 1.03 | 0 | 1.01 | 0 | 7.08 | 0 | 8.58 | 0 | 8.42 | 0 | 364 | 0 |
