玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
21Q1 (20)0.14-6.67275.00000.0716.67-12.50000.000-100.050.0025.0-27.270.0000000
20Q4 (19)0.15287.5-6.2500-100.00.06-14.29-45.450000.00-100.0-100.040.00-41.82-41.820.0000000
20Q3 (18)-0.08000000.07-50.016.670006.250.0068.750.0-74.220.0000000
20Q2 (17)0100.0-100.00000.1475.075.00006.250.0068.750.0-74.220.0000000
20Q1 (16)-0.08-150.0-366.670-100.000.08-27.27-33.330006.250.0068.750.0-82.810.0000000
19Q4 (15)0.160103.080.01000.1183.33-26.670006.250-71.8868.75-74.22-38.120.0000000
19Q3 (14)0-100.0-100.000-100.00.06-25.0-40.00000.000-100.0266.670.0140.00.0000000
19Q2 (13)0.030.0-76.9200-100.00.08-33.33-46.670000.000-100.0266.67-33.33131.110.0000000
19Q1 (12)0.03100.58104.8400-100.00.12-20.00.00000.00-100.0-100.0400.00260.060.00.0000000
18Q4 (11)-5.2-5877.78-8766.670-100.0-100.00.1550.00.000022.220.0-33.33111.110.0-55.560.0000000
18Q3 (10)0.09-30.770.00.02-60.0-33.330.1-33.33-23.0800022.22-42.22-33.33111.11-3.7-23.080.0000000
18Q2 (9)0.13120.9744.440.05150.025.00.1525.00.000038.4615.38-13.46115.38-53.85-30.770.0000000
18Q1 (8)-0.62-1133.33-576.920.020.0-50.00.12-20.0-7.6900033.330.08.33250.000.0150.00.0000000
17Q4 (7)0.06-33.33-70.00.02-33.33-91.670.1515.38-6.2500033.330.0-72.22250.0073.08212.50.000000-100.0
17Q3 (6)0.090.0-74.290.03-25.0-66.670.13-13.33-13.3300-100.033.33-25.029.63144.44-13.33237.040.000-100.000-100.0
17Q2 (5)0.09-30.77-70.970.040.0-55.560.1515.38-25.000-100.044.4444.4453.09166.6766.67158.330.000-100.000-100.0
17Q1 (4)0.13-35.00.00.04-83.330.00.13-18.750.0000.030.77-74.360.0100.0025.00.00.0000.00-100.00.0
16Q4 (3)0.2-42.860.00.24166.670.00.166.670.00-100.00.0120.00366.670.080.0086.670.0-0.00-100.00.03640.00.0
16Q3 (2)0.3512.90.00.090.00.00.15-25.00.00.020.00.025.71-11.430.042.86-33.570.05.71-11.430.03640.00.0
16Q2 (1)0.310.00.00.090.00.00.20.00.00.020.00.029.030.00.064.520.00.06.450.00.03640.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2020 (10)0.15-31.820.010.00.34-8.11006.6746.67226.6734.770.00000
2019 (9)0.22-40.540.01-88.890.37-28.85004.55-81.31168.1819.670.00000
2018 (8)0.37-7.50.09-35.710.52-3.70024.32-30.5140.544.10.00000
2017 (7)0.4-68.50.14-76.270.54-25.00035.00-24.66135.00138.120.00000
2016 (6)1.27-44.780.5918.00.72-4.00.09-77.546.46113.756.6973.867.09-59.253640.0
2015 (5)2.3-49.120.5-12.280.75-2.60.4-42.0321.7472.3932.6191.4217.3913.933640.0
2014 (4)4.52-47.870.57-41.240.77-11.490.69-34.2912.6112.7217.0469.7715.2726.053640.0
2013 (3)8.67-27.750.9714.120.87-15.531.053.9611.1957.9510.0316.9112.1143.893640.0
2012 (2)12.000.8501.0301.0107.0808.5808.4203640

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