- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 20.7 | -5.99 | 37.63 | 1.03 | 1.98 | 43.06 | 1.22 | 35.56 | 100.0 | 0.14 | -12.5 | 0.0 | 4.98 | 8.48 | 3.94 | 5.89 | 44.2 | 45.31 | 0.68 | -6.92 | -27.34 | 1376 | 0.0 | 0.0 |
| 24Q3 (19) | 22.02 | 1.9 | 32.97 | 1.01 | 6.32 | 20.24 | 0.9 | -36.17 | 69.81 | 0.16 | 6.67 | 60.0 | 4.59 | 4.34 | -9.58 | 4.09 | -37.36 | 27.71 | 0.73 | 4.68 | 20.33 | 1376 | 0.0 | -3.64 |
| 24Q2 (18) | 21.61 | 26.74 | 24.7 | 0.95 | 13.1 | 20.25 | 1.41 | 93.15 | 71.95 | 0.15 | 15.38 | 36.36 | 4.40 | -10.77 | -3.56 | 6.52 | 52.39 | 37.9 | 0.69 | -8.96 | 9.36 | 1376 | 0.0 | -3.64 |
| 24Q1 (17) | 17.05 | 13.36 | 4.92 | 0.84 | 16.67 | 16.67 | 0.73 | 19.67 | 2.82 | 0.13 | -7.14 | 30.0 | 4.93 | 2.91 | 11.19 | 4.28 | 5.56 | -2.01 | 0.76 | -18.09 | 23.9 | 1376 | 0.0 | -3.64 |
| 23Q4 (16) | 15.04 | -9.18 | -9.99 | 0.72 | -14.29 | -10.0 | 0.61 | 15.09 | -32.97 | 0.14 | 40.0 | 0.0 | 4.79 | -5.62 | -0.01 | 4.06 | 26.73 | -25.52 | 0.93 | 54.15 | 11.1 | 1376 | -3.64 | -3.64 |
| 23Q3 (15) | 16.56 | -4.44 | -27.91 | 0.84 | 6.33 | -17.65 | 0.53 | -35.37 | -37.65 | 0.1 | -9.09 | -9.09 | 5.07 | 11.27 | 14.23 | 3.20 | -32.36 | -13.51 | 0.60 | -4.86 | 26.1 | 1428 | 0.0 | 1.64 |
| 23Q2 (14) | 17.33 | 6.65 | -36.98 | 0.79 | 9.72 | -37.3 | 0.82 | 15.49 | -7.87 | 0.11 | 10.0 | 0.0 | 4.56 | 2.88 | -0.51 | 4.73 | 8.3 | 46.2 | 0.63 | 3.14 | 58.68 | 1428 | 0.0 | 1.64 |
| 23Q1 (13) | 16.25 | -2.75 | -29.65 | 0.72 | -10.0 | -48.2 | 0.71 | -21.98 | -31.73 | 0.1 | -28.57 | -9.09 | 4.43 | -7.45 | -26.37 | 4.37 | -19.77 | -2.95 | 0.62 | -26.55 | 29.23 | 1428 | 0.0 | 1.64 |
| 22Q4 (12) | 16.71 | -27.25 | -15.13 | 0.8 | -21.57 | -37.98 | 0.91 | 7.06 | -17.27 | 0.14 | 27.27 | 0.0 | 4.79 | 7.81 | -26.92 | 5.45 | 47.17 | -2.52 | 0.84 | 74.95 | 17.83 | 1428 | 1.64 | 1.64 |
| 22Q3 (11) | 22.97 | -16.47 | 19.7 | 1.02 | -19.05 | -14.29 | 0.85 | -4.49 | 41.67 | 0.11 | 0.0 | 37.5 | 4.44 | -3.08 | -28.39 | 3.70 | 14.34 | 18.35 | 0.48 | 19.72 | 14.87 | 1405 | 0.0 | 8.49 |
| 22Q2 (10) | 27.5 | 19.05 | 38.54 | 1.26 | -9.35 | 41.57 | 0.89 | -14.42 | 78.0 | 0.11 | 0.0 | 22.22 | 4.58 | -23.86 | 2.19 | 3.24 | -28.12 | 28.48 | 0.40 | -16.0 | -11.78 | 1405 | 0.0 | 8.49 |
| 22Q1 (9) | 23.1 | 17.32 | 38.74 | 1.39 | 7.75 | 98.57 | 1.04 | -5.45 | 85.71 | 0.11 | -21.43 | 37.5 | 6.02 | -8.15 | 43.13 | 4.50 | -19.41 | 33.86 | 0.48 | -33.03 | -0.89 | 1405 | 0.0 | 8.49 |
| 21Q4 (8) | 19.69 | 2.61 | 46.94 | 1.29 | 8.4 | 152.94 | 1.1 | 83.33 | 35.8 | 0.14 | 75.0 | 55.56 | 6.55 | 5.65 | 72.14 | 5.59 | 78.68 | -7.58 | 0.71 | 70.56 | 5.86 | 1405 | 8.49 | 8.49 |
| 21Q3 (7) | 19.19 | -3.32 | 51.1 | 1.19 | 33.71 | 83.08 | 0.6 | 20.0 | 17.65 | 0.08 | -11.11 | 14.29 | 6.20 | 38.31 | 21.16 | 3.13 | 24.13 | -22.14 | 0.42 | -8.05 | -24.37 | 1295 | 0.0 | 2.86 |
| 21Q2 (6) | 19.85 | 19.22 | 104.64 | 0.89 | 27.14 | 71.15 | 0.5 | -10.71 | 19.05 | 0.09 | 12.5 | 28.57 | 4.48 | 6.65 | -16.36 | 2.52 | -25.11 | -41.83 | 0.45 | -5.64 | -37.17 | 1295 | 0.0 | 2.86 |
| 21Q1 (5) | 16.65 | 24.25 | 37.72 | 0.7 | 37.25 | 27.27 | 0.56 | -30.86 | 3.7 | 0.08 | -11.11 | 14.29 | 4.20 | 10.46 | -7.58 | 3.36 | -44.36 | -24.7 | 0.48 | -28.46 | -17.01 | 1295 | 0.0 | 2.05 |
| 20Q4 (4) | 13.4 | 5.51 | 0.0 | 0.51 | -21.54 | 0.0 | 0.81 | 58.82 | 0.0 | 0.09 | 28.57 | 0.0 | 3.81 | -25.64 | 0.0 | 6.04 | 50.53 | 0.0 | 0.67 | 21.86 | 0.0 | 1295 | 2.86 | 0.0 |
| 20Q3 (3) | 12.7 | 30.93 | 0.0 | 0.65 | 25.0 | 0.0 | 0.51 | 21.43 | 0.0 | 0.07 | 0.0 | 0.0 | 5.12 | -4.53 | 0.0 | 4.02 | -7.26 | 0.0 | 0.55 | -23.62 | 0.0 | 1259 | 0.0 | 0.0 |
| 20Q2 (2) | 9.7 | -19.77 | 0.0 | 0.52 | -5.45 | 0.0 | 0.42 | -22.22 | 0.0 | 0.07 | 0.0 | 0.0 | 5.36 | 17.84 | 0.0 | 4.33 | -3.06 | 0.0 | 0.72 | 24.64 | 0.0 | 1259 | -0.79 | 0.0 |
| 20Q1 (1) | 12.09 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 0.54 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 4.55 | 0.0 | 0.0 | 4.47 | 0.0 | 0.0 | 0.58 | 0.0 | 0.0 | 1269 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 81.39 | 24.87 | 3.84 | 25.08 | 4.26 | 58.96 | 0.58 | 28.89 | 4.72 | 0.17 | 5.23 | 27.3 | 0.71 | 3.22 | 1376 | 0.0 |
| 2023 (9) | 65.18 | -27.8 | 3.07 | -31.63 | 2.68 | -27.17 | 0.45 | -4.26 | 4.71 | -5.3 | 4.11 | 0.87 | 0.69 | 32.61 | 1376 | -3.64 |
| 2022 (8) | 90.28 | 19.77 | 4.49 | 10.32 | 3.68 | 33.33 | 0.47 | 20.51 | 4.97 | -7.89 | 4.08 | 11.33 | 0.52 | 0.62 | 1428 | 1.64 |
| 2021 (7) | 75.38 | 57.37 | 4.07 | 82.51 | 2.76 | 21.05 | 0.39 | 30.0 | 5.40 | 15.98 | 3.66 | -23.08 | 0.52 | -17.39 | 1405 | 8.49 |
| 2020 (6) | 47.9 | -2.46 | 2.23 | -0.45 | 2.28 | -6.17 | 0.3 | 15.38 | 4.66 | 2.07 | 4.76 | -3.8 | 0.63 | 18.3 | 1295 | 2.86 |
| 2019 (5) | 49.11 | -2.15 | 2.24 | 13.71 | 2.43 | -13.83 | 0.26 | -10.34 | 4.56 | 16.21 | 4.95 | -11.93 | 0.53 | -8.37 | 1259 | -0.79 |
| 2018 (4) | 50.19 | 15.51 | 1.97 | 52.71 | 2.82 | 25.33 | 0.29 | 16.0 | 3.93 | 32.21 | 5.62 | 8.5 | 0.58 | 0.42 | 1269 | -1.09 |
| 2017 (3) | 43.45 | 10.11 | 1.29 | -2.27 | 2.25 | 14.21 | 0.25 | -7.41 | 2.97 | -11.25 | 5.18 | 3.73 | 0.58 | -15.91 | 1283 | 0.86 |
| 2016 (2) | 39.46 | -1.18 | 1.32 | -6.38 | 1.97 | 7.07 | 0.27 | 8.0 | 3.35 | -5.27 | 4.99 | 8.34 | 0.68 | 9.29 | 1272 | -1.4 |
| 2015 (1) | 39.93 | -5.6 | 1.41 | 10.16 | 1.84 | 0.55 | 0.25 | -28.57 | 3.53 | 0 | 4.61 | 0 | 0.63 | 0 | 1290 | -2.86 |
