玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)106.5315.763.1815.222.98-0.132.1210.4234.182.0717.6144.7614.276.24-3.211.99-4.6130.051.941.6140.346260.242.59
24Q3 (19)92.033.3110.8912.36-10.760.821.92-2.5417.071.761.15-3.313.43-13.62-9.092.09-5.665.571.91-2.09-12.846151.633.31
24Q2 (18)89.08-12.566.9313.8514.2710.981.977.0717.961.748.7547.4615.5530.683.792.2122.4410.321.9524.3637.9145410.133.56
24Q1 (17)101.87-1.3423.7912.12-20.371.01.8416.4616.461.611.8937.9311.90-19.29-18.411.8118.03-5.931.5713.411.4245350.584.23
23Q4 (16)103.2524.4112.5815.2224.141.21.58-3.66-13.191.43-21.4319.1714.74-0.22-10.111.53-22.56-22.891.38-36.855.8545090.943.66
23Q3 (15)82.99-0.38-2.912.26-1.76-2.471.64-1.86.491.8254.2432.8514.77-1.380.451.98-1.429.682.1954.8336.8244671.872.38
23Q2 (14)83.311.248.2512.484.013.151.675.712.081.181.72-9.9214.982.734.522.004.43.541.420.48-16.7943850.783.98
23Q1 (13)82.29-10.276.6612.0-20.2111.421.58-13.198.971.16-3.33-11.4514.58-11.084.461.92-3.252.161.417.73-16.9843510.023.1
22Q4 (12)91.717.321.0715.0419.6511.91.8218.1813.751.2-12.416.1916.4011.51-7.571.9810.14-6.051.31-18.37-12.294350-0.32.89
22Q3 (11)85.4711.069.8312.5713.9619.491.543.364.051.374.589.614.712.628.791.80-6.94-5.261.60-5.83-0.2143633.466.18
22Q2 (10)76.96-0.2512.8611.032.416.781.492.76-1.971.310.05.6514.332.67-5.391.943.01-13.141.700.25-6.394217-0.075.11
22Q1 (9)77.151.854.9510.77-19.878.91.45-9.385.841.3115.9311.9713.96-21.323.761.88-11.020.851.7013.836.684220-0.196.57
21Q4 (8)75.75-2.6615.7913.4427.7619.361.68.1115.111.13-9.625.5617.7431.253.082.1111.06-0.591.49-7.138.4342282.912.42
21Q3 (7)77.8214.1239.7410.521.8413.241.48-2.6321.311.250.81-6.0213.52-10.76-18.961.90-14.68-13.191.61-11.67-32.7441092.4210.22
21Q2 (6)68.19-7.2416.2510.334.459.311.5210.9514.291.245.98-5.3415.1512.6-5.962.2319.6-1.691.8214.25-18.5740121.3110.01
21Q1 (5)73.5112.3727.679.89-12.1720.761.37-1.4428.041.1730.0-5.6513.45-21.83-5.411.86-12.290.291.5915.69-26.0939605.2914.55
20Q4 (4)65.4217.470.011.2621.210.01.3913.930.00.9-32.330.017.213.180.02.12-3.010.01.38-42.40.037610.890.0
20Q3 (3)55.69-5.060.09.29-1.690.01.22-8.270.01.331.530.016.683.550.02.19-3.380.02.396.940.037282.220.0
20Q2 (2)58.661.880.09.4515.380.01.3324.30.01.315.650.016.1113.260.02.2722.010.02.233.70.036475.50.0
20Q1 (1)57.580.00.08.190.00.01.070.00.01.240.00.014.220.00.01.860.00.02.150.00.034570.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)389.5110.7153.533.047.8521.337.1728.2613.74-6.922.029.61.8415.8646262.59
2023 (9)351.846.251.955.146.472.75.597.7114.77-1.01.84-3.31.591.4245093.66
2022 (8)331.2912.249.4111.846.35.535.198.3514.91-0.321.90-5.951.57-3.4343502.89
2021 (7)295.2724.444.1816.365.9718.924.790.014.96-6.472.02-4.41.62-19.62422812.42
2020 (6)237.357.6437.97-4.165.0223.654.795.5116.00-10.962.1214.872.02-1.9837618.79
2019 (5)220.5112.9939.6212.44.0610.034.540.2217.97-0.521.84-2.622.06-11.334575.91
2018 (4)195.1615.6635.2510.333.692.794.532.7218.06-4.611.89-11.132.32-11.18326412.28
2017 (3)168.744.131.950.693.59-14.734.41-3.9218.93-3.272.13-18.082.61-7.72907-0.45
2016 (2)162.1-0.6331.735.774.21-11.374.5912.7819.576.442.60-10.812.8313.492920-0.07
2015 (1)163.133.1930.02.254.755.324.072.5218.3902.9102.49029224.54

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