- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q1 (20) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.94 | 0.0 | 0.0 | 11.97 | 0.0 | 0.0 | 2.36 | 0.0 | 0.0 | 0 | 0 | 0 |
23Q4 (19) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.94 | 0.0 | 0.0 | 11.97 | 0.0 | 0.0 | 2.36 | 0.0 | 0.0 | 0 | 0 | 0 |
23Q3 (18) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.94 | 0.0 | 0.0 | 11.97 | 0.0 | 0.0 | 2.36 | 0.0 | 0.0 | 0 | 0 | 0 |
23Q2 (17) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.94 | 0.0 | 0.0 | 11.97 | 0.0 | 0.0 | 2.36 | 0.0 | 0.0 | 0 | 0 | 0 |
23Q1 (16) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.94 | 0.0 | 0.0 | 11.97 | 0.0 | 0.0 | 2.36 | 0.0 | 0.0 | 0 | 0 | 0 |
22Q4 (15) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.94 | 0.0 | 0.0 | 11.97 | 0.0 | 0.0 | 2.36 | 0.0 | 0.0 | 0 | 0 | 0 |
22Q3 (14) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.94 | 0.0 | 0.0 | 11.97 | 0.0 | 0.0 | 2.36 | 0.0 | 0.0 | 0 | 0 | 0 |
22Q2 (13) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.94 | 0.0 | 0.0 | 11.97 | 0.0 | 0.0 | 2.36 | 0.0 | 0.0 | 0 | 0 | 0 |
22Q1 (12) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.94 | 0.0 | 0.0 | 11.97 | 0.0 | 0.0 | 2.36 | 0.0 | 0.0 | 0 | 0 | 0 |
21Q4 (11) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.94 | 0.0 | 0.0 | 11.97 | 0.0 | 0.0 | 2.36 | 0.0 | 0.0 | 0 | 0 | 0 |
21Q3 (10) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.94 | 0.0 | 0.0 | 11.97 | 0.0 | 0.0 | 2.36 | 0.0 | 0.0 | 0 | 0 | 0 |
21Q2 (9) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.94 | 0.0 | 0.0 | 11.97 | 0.0 | 0.0 | 2.36 | 0.0 | 0.0 | 0 | 0 | 0 |
21Q1 (8) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0.94 | 0.0 | 0.0 | 11.97 | 0.0 | 0.0 | 2.36 | 0.0 | 0.0 | 0 | 0 | -100.0 |
20Q4 (7) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0.94 | 0.0 | 53.07 | 11.97 | 0.0 | 12.4 | 2.36 | 0.0 | -4.33 | 0 | 0 | -100.0 |
20Q3 (6) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0.94 | 0.0 | -32.24 | 11.97 | 0.0 | 46.54 | 2.36 | 0.0 | -25.89 | 0 | 0 | -100.0 |
20Q2 (5) | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0.94 | 0.0 | -14.17 | 11.97 | 0.0 | 76.29 | 2.36 | 0.0 | -8.04 | 0 | -100.0 | -100.0 |
20Q1 (4) | 6.35 | -2.01 | 0.0 | 0.06 | 50.0 | 0.0 | 0.76 | 10.14 | 0.0 | 0.15 | -6.25 | 0.0 | 0.94 | 53.07 | 0.0 | 11.97 | 12.4 | 0.0 | 2.36 | -4.33 | 0.0 | 703 | 0.0 | 0.0 |
19Q4 (3) | 6.48 | 29.08 | 0.0 | 0.04 | -42.86 | 0.0 | 0.69 | 68.29 | 0.0 | 0.16 | 0.0 | 0.0 | 0.62 | -55.73 | 0.0 | 10.65 | 30.37 | 0.0 | 2.47 | -22.53 | 0.0 | 703 | 16.78 | 0.0 |
19Q3 (2) | 5.02 | -7.89 | 0.0 | 0.07 | 16.67 | 0.0 | 0.41 | 10.81 | 0.0 | 0.16 | 14.29 | 0.0 | 1.39 | 26.66 | 0.0 | 8.17 | 20.3 | 0.0 | 3.19 | 24.08 | 0.0 | 602 | 0.0 | 0.0 |
19Q2 (1) | 5.45 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.37 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 1.10 | 0.0 | 0.0 | 6.79 | 0.0 | 0.0 | 2.57 | 0.0 | 0.0 | 602 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2019 (10) | 23.18 | 1.76 | 0.23 | -8.0 | 1.92 | 7.87 | 0.61 | 27.08 | 0.99 | -9.59 | 8.28 | 6.0 | 2.63 | 24.89 | 703 | 16.78 |
2018 (9) | 22.78 | 5.86 | 0.25 | 13.64 | 1.78 | 8.54 | 0.48 | -21.31 | 1.10 | 7.35 | 7.81 | 2.53 | 2.11 | -25.66 | 602 | 0.0 |
2017 (8) | 21.52 | -8.7 | 0.22 | -8.33 | 1.64 | -8.38 | 0.61 | -14.08 | 1.02 | 0.4 | 7.62 | 0.35 | 2.83 | -5.9 | 602 | 0.0 |
2016 (7) | 23.57 | -8.68 | 0.24 | -33.33 | 1.79 | 10.49 | 0.71 | 12.7 | 1.02 | -27.0 | 7.59 | 20.99 | 3.01 | 23.41 | 602 | 0.0 |
2015 (6) | 25.81 | 114.19 | 0.36 | 100.0 | 1.62 | 604.35 | 0.63 | 0 | 1.39 | -6.63 | 6.28 | 228.84 | 2.44 | 0 | 602 | 2910.0 |
2014 (5) | 12.05 | -4.06 | 0.18 | -14.29 | 0.23 | 35.29 | 0 | 0 | 1.49 | -10.66 | 1.91 | 41.02 | 0.00 | 0 | 20 | 0.0 |
2013 (4) | 12.56 | 0 | 0.21 | 0 | 0.17 | 0 | 0 | 0 | 1.67 | 0 | 1.35 | 0 | 0.00 | 0 | 20 | 0 |