- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 1.08 | 11.34 | 3.85 | 0.05 | -16.67 | -16.67 | 0.15 | 0.0 | -6.25 | 0.01 | 0.0 | 0.0 | 4.63 | -25.15 | -19.75 | 13.89 | -10.19 | -9.72 | 0.93 | -10.19 | -3.7 | 0 | 0 | 0 |
24Q2 (19) | 0.97 | 19.75 | -15.65 | 0.06 | 20.0 | 0.0 | 0.15 | -6.25 | 0.0 | 0.01 | 0.0 | 0.0 | 6.19 | 0.21 | 18.56 | 15.46 | -21.71 | 18.56 | 1.03 | -16.49 | 18.56 | 0 | 0 | 0 |
24Q1 (18) | 0.81 | -22.86 | -25.0 | 0.05 | 0.0 | -16.67 | 0.16 | 14.29 | 6.67 | 0.01 | 0.0 | 0.0 | 6.17 | 29.63 | 11.11 | 19.75 | 48.15 | 42.22 | 1.23 | 29.63 | 33.33 | 0 | 0 | 0 |
23Q4 (17) | 1.05 | 0.96 | -11.02 | 0.05 | -16.67 | 0.0 | 0.14 | -12.5 | 27.27 | 0.01 | 0.0 | 0.0 | 4.76 | -17.46 | 12.38 | 13.33 | -13.33 | 43.03 | 0.95 | -0.95 | 12.38 | 0 | 0 | 0 |
23Q3 (16) | 1.04 | -9.57 | -29.73 | 0.06 | 0.0 | -14.29 | 0.16 | 6.67 | -11.11 | 0.01 | 0.0 | 0.0 | 5.77 | 10.58 | 21.98 | 15.38 | 17.95 | 26.5 | 0.96 | 10.58 | 42.31 | 0 | 0 | 0 |
23Q2 (15) | 1.15 | 6.48 | -42.21 | 0.06 | 0.0 | 0.0 | 0.15 | 0.0 | -16.67 | 0.01 | 0.0 | 0.0 | 5.22 | -6.09 | 73.04 | 13.04 | -6.09 | 44.2 | 0.87 | -6.09 | 73.04 | 0 | 0 | 0 |
23Q1 (14) | 1.08 | -8.47 | -22.86 | 0.06 | 20.0 | -14.29 | 0.15 | 36.36 | -6.25 | 0.01 | 0.0 | 0.0 | 5.56 | 31.11 | 11.11 | 13.89 | 48.99 | 21.53 | 0.93 | 9.26 | 29.63 | 0 | 0 | 0 |
22Q4 (13) | 1.18 | -20.27 | -33.71 | 0.05 | -28.57 | -37.5 | 0.11 | -38.89 | -31.25 | 0.01 | 0.0 | 0.0 | 4.24 | -10.41 | -5.72 | 9.32 | -23.35 | 3.71 | 0.85 | 25.42 | 50.85 | 0 | 0 | 0 |
22Q3 (12) | 1.48 | -25.63 | 87.34 | 0.07 | 16.67 | 133.33 | 0.18 | 0.0 | 38.46 | 0.01 | 0.0 | 0.0 | 4.73 | 56.87 | 24.55 | 12.16 | 34.46 | -26.09 | 0.68 | 34.46 | -46.62 | 0 | 0 | 0 |
22Q2 (11) | 1.99 | 42.14 | 226.23 | 0.06 | -14.29 | 100.0 | 0.18 | 12.5 | 63.64 | 0.01 | 0.0 | 0.0 | 3.02 | -39.7 | -38.69 | 9.05 | -20.85 | -49.84 | 0.50 | -29.65 | -69.35 | 0 | 0 | 0 |
22Q1 (10) | 1.4 | -21.35 | 159.26 | 0.07 | -12.5 | 133.33 | 0.16 | 0.0 | 60.0 | 0.01 | 0.0 | 0.0 | 5.00 | 11.25 | -10.0 | 11.43 | 27.14 | -38.29 | 0.71 | 27.14 | -61.43 | 0 | 0 | 0 |
21Q4 (9) | 1.78 | 125.32 | 223.64 | 0.08 | 166.67 | 166.67 | 0.16 | 23.08 | 23.08 | 0.01 | 0.0 | 0.0 | 4.49 | 18.35 | -17.6 | 8.99 | -45.38 | -61.97 | 0.56 | -55.62 | -69.1 | 0 | 0 | 0 |
21Q3 (8) | 0.79 | 29.51 | 88.1 | 0.03 | 0.0 | 0.0 | 0.13 | 18.18 | 8.33 | 0.01 | 0.0 | 0.0 | 3.80 | -22.78 | -46.84 | 16.46 | -8.75 | -42.41 | 1.27 | -22.78 | -46.84 | 0 | 0 | 0 |
21Q2 (7) | 0.61 | 12.96 | 5.17 | 0.03 | 0.0 | 0.0 | 0.11 | 10.0 | 0.0 | 0.01 | 0.0 | 0.0 | 4.92 | -11.48 | -4.92 | 18.03 | -2.62 | -4.92 | 1.64 | -11.48 | -4.92 | 0 | 0 | 0 |
21Q1 (6) | 0.54 | -1.82 | 63.64 | 0.03 | 0.0 | 0.0 | 0.1 | -23.08 | 25.0 | 0.01 | 0.0 | 0.0 | 5.56 | 1.85 | -38.89 | 18.52 | -21.65 | -23.61 | 1.85 | 1.85 | -38.89 | 0 | 0 | 0 |
20Q4 (5) | 0.55 | 30.95 | 7.84 | 0.03 | 0.0 | 0.0 | 0.13 | 8.33 | 1400.0 | 0.01 | 0.0 | 0.0 | 5.45 | -23.64 | -7.27 | 23.64 | -17.27 | 1305.45 | 1.82 | -23.64 | -7.27 | 0 | 0 | 0 |
20Q3 (4) | 0.42 | -27.59 | 0.0 | 0.03 | 0.0 | 0.0 | 0.12 | 9.09 | 0.0 | 0.01 | 0.0 | 0.0 | 7.14 | 38.1 | 0.0 | 28.57 | 50.65 | 0.0 | 2.38 | 38.1 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 0.58 | 75.76 | 0.0 | 0.03 | 0.0 | 0.0 | 0.11 | 37.5 | 0.0 | 0.01 | 0.0 | 0.0 | 5.17 | -43.1 | 0.0 | 18.97 | -21.77 | 0.0 | 1.72 | -43.1 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 0.33 | -35.29 | 0.0 | 0.03 | 0.0 | 0.0 | 0.08 | 900.0 | 0.0 | 0.01 | 0.0 | 0.0 | 9.09 | 54.55 | 0.0 | 24.24 | 1336.36 | 0.0 | 3.03 | 54.55 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 0.51 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | -0.01 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 5.88 | 0.0 | 0.0 | -1.96 | 0.0 | 0.0 | 1.96 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 4.32 | -28.6 | 0.22 | -15.38 | 0.6 | -3.23 | 0.02 | 0.0 | 5.09 | 18.5 | 13.89 | 35.53 | 0.46 | 40.05 | 0 | 0 |
2022 (9) | 6.05 | 63.07 | 0.26 | 52.94 | 0.62 | 24.0 | 0.02 | 0.0 | 4.30 | -6.21 | 10.25 | -23.96 | 0.33 | -38.68 | 0 | 0 |
2021 (8) | 3.71 | 97.34 | 0.17 | 41.67 | 0.5 | 16.28 | 0.02 | 0.0 | 4.58 | -28.21 | 13.48 | -41.08 | 0.54 | -49.33 | 0 | 0 |
2020 (7) | 1.88 | -4.08 | 0.12 | 0.0 | 0.43 | -28.33 | 0.02 | -33.33 | 6.38 | 4.26 | 22.87 | -25.28 | 1.06 | -30.5 | 0 | 0 |
2019 (6) | 1.96 | -20.33 | 0.12 | -33.33 | 0.6 | 17.65 | 0.03 | -25.0 | 6.12 | -16.33 | 30.61 | 47.66 | 1.53 | -5.87 | 0 | 0 |
2018 (5) | 2.46 | -14.29 | 0.18 | 12.5 | 0.51 | -17.74 | 0.04 | -20.0 | 7.32 | 31.25 | 20.73 | -4.03 | 1.63 | -6.67 | 1551 | 0.0 |
2017 (4) | 2.87 | -36.08 | 0.16 | -46.67 | 0.62 | -79.8 | 0.05 | -16.67 | 5.57 | -16.56 | 21.60 | -68.41 | 1.74 | 30.37 | 1551 | 0.0 |
2016 (3) | 4.49 | -60.96 | 0.3 | -11.76 | 3.07 | 99.35 | 0.06 | 0.0 | 6.68 | 125.99 | 68.37 | 410.59 | 1.34 | 156.12 | 1551 | 0.0 |
2015 (2) | 11.5 | -21.88 | 0.34 | -54.67 | 1.54 | 23.2 | 0.06 | -33.33 | 2.96 | -41.97 | 13.39 | 57.7 | 0.52 | -14.67 | 1551 | 0.0 |
2014 (1) | 14.72 | 28.9 | 0.75 | 4.17 | 1.25 | -22.36 | 0.09 | 0.0 | 5.10 | 0 | 8.49 | 0 | 0.61 | 0 | 1551 | 0.0 |