玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)1.0811.343.850.05-16.67-16.670.150.0-6.250.010.00.04.63-25.15-19.7513.89-10.19-9.720.93-10.19-3.7000
24Q2 (19)0.9719.75-15.650.0620.00.00.15-6.250.00.010.00.06.190.2118.5615.46-21.7118.561.03-16.4918.56000
24Q1 (18)0.81-22.86-25.00.050.0-16.670.1614.296.670.010.00.06.1729.6311.1119.7548.1542.221.2329.6333.33000
23Q4 (17)1.050.96-11.020.05-16.670.00.14-12.527.270.010.00.04.76-17.4612.3813.33-13.3343.030.95-0.9512.38000
23Q3 (16)1.04-9.57-29.730.060.0-14.290.166.67-11.110.010.00.05.7710.5821.9815.3817.9526.50.9610.5842.31000
23Q2 (15)1.156.48-42.210.060.00.00.150.0-16.670.010.00.05.22-6.0973.0413.04-6.0944.20.87-6.0973.04000
23Q1 (14)1.08-8.47-22.860.0620.0-14.290.1536.36-6.250.010.00.05.5631.1111.1113.8948.9921.530.939.2629.63000
22Q4 (13)1.18-20.27-33.710.05-28.57-37.50.11-38.89-31.250.010.00.04.24-10.41-5.729.32-23.353.710.8525.4250.85000
22Q3 (12)1.48-25.6387.340.0716.67133.330.180.038.460.010.00.04.7356.8724.5512.1634.46-26.090.6834.46-46.62000
22Q2 (11)1.9942.14226.230.06-14.29100.00.1812.563.640.010.00.03.02-39.7-38.699.05-20.85-49.840.50-29.65-69.35000
22Q1 (10)1.4-21.35159.260.07-12.5133.330.160.060.00.010.00.05.0011.25-10.011.4327.14-38.290.7127.14-61.43000
21Q4 (9)1.78125.32223.640.08166.67166.670.1623.0823.080.010.00.04.4918.35-17.68.99-45.38-61.970.56-55.62-69.1000
21Q3 (8)0.7929.5188.10.030.00.00.1318.188.330.010.00.03.80-22.78-46.8416.46-8.75-42.411.27-22.78-46.84000
21Q2 (7)0.6112.965.170.030.00.00.1110.00.00.010.00.04.92-11.48-4.9218.03-2.62-4.921.64-11.48-4.92000
21Q1 (6)0.54-1.8263.640.030.00.00.1-23.0825.00.010.00.05.561.85-38.8918.52-21.65-23.611.851.85-38.89000
20Q4 (5)0.5530.957.840.030.00.00.138.331400.00.010.00.05.45-23.64-7.2723.64-17.271305.451.82-23.64-7.27000
20Q3 (4)0.42-27.590.00.030.00.00.129.090.00.010.00.07.1438.10.028.5750.650.02.3838.10.0000.0
20Q2 (3)0.5875.760.00.030.00.00.1137.50.00.010.00.05.17-43.10.018.97-21.770.01.72-43.10.0000.0
20Q1 (2)0.33-35.290.00.030.00.00.08900.00.00.010.00.09.0954.550.024.241336.360.03.0354.550.0000.0
19Q4 (1)0.510.00.00.030.00.0-0.010.00.00.010.00.05.880.00.0-1.960.00.01.960.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)4.32-28.60.22-15.380.6-3.230.020.05.0918.513.8935.530.4640.0500
2022 (9)6.0563.070.2652.940.6224.00.020.04.30-6.2110.25-23.960.33-38.6800
2021 (8)3.7197.340.1741.670.516.280.020.04.58-28.2113.48-41.080.54-49.3300
2020 (7)1.88-4.080.120.00.43-28.330.02-33.336.384.2622.87-25.281.06-30.500
2019 (6)1.96-20.330.12-33.330.617.650.03-25.06.12-16.3330.6147.661.53-5.8700
2018 (5)2.46-14.290.1812.50.51-17.740.04-20.07.3231.2520.73-4.031.63-6.6715510.0
2017 (4)2.87-36.080.16-46.670.62-79.80.05-16.675.57-16.5621.60-68.411.7430.3715510.0
2016 (3)4.49-60.960.3-11.763.0799.350.060.06.68125.9968.37410.591.34156.1215510.0
2015 (2)11.5-21.880.34-54.671.5423.20.06-33.332.96-41.9713.3957.70.52-14.6715510.0
2014 (1)14.7228.90.754.171.25-22.360.090.05.1008.4900.61015510.0

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