- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 30.68 | -0.03 | 15.04 | 0.47 | 0.0 | -27.69 | 2.21 | -2.21 | 18.18 | 1.32 | -0.75 | 26.92 | 1.53 | 0.03 | -37.14 | 7.20 | -2.18 | 2.73 | 4.30 | -0.72 | 10.33 | 3234 | 0.0 | -12.55 |
| 24Q2 (19) | 30.69 | 3.3 | 7.91 | 0.47 | -6.0 | -26.56 | 2.26 | 4.15 | 36.97 | 1.33 | 8.13 | 47.78 | 1.53 | -9.0 | -31.95 | 7.36 | 0.82 | 26.93 | 4.33 | 4.68 | 36.94 | 3234 | 0.0 | -12.55 |
| 24Q1 (18) | 29.71 | -6.4 | 2.45 | 0.5 | -3.85 | -20.63 | 2.17 | 19.23 | 16.04 | 1.23 | 3.36 | 36.67 | 1.68 | 2.72 | -22.53 | 7.30 | 27.38 | 13.27 | 4.14 | 10.42 | 33.4 | 3234 | 0.0 | -12.55 |
| 23Q4 (17) | 31.74 | 19.01 | -3.53 | 0.52 | -20.0 | -28.77 | 1.82 | -2.67 | 3.41 | 1.19 | 14.42 | 29.35 | 1.64 | -32.78 | -26.16 | 5.73 | -18.22 | 7.19 | 3.75 | -3.85 | 34.08 | 3234 | -12.55 | -12.55 |
| 23Q3 (16) | 26.67 | -6.22 | -28.13 | 0.65 | 1.56 | -12.16 | 1.87 | 13.33 | 7.47 | 1.04 | 15.56 | 18.18 | 2.44 | 8.3 | 22.22 | 7.01 | 20.85 | 49.54 | 3.90 | 23.22 | 64.44 | 3698 | 0.0 | -2.4 |
| 23Q2 (15) | 28.44 | -1.93 | -21.13 | 0.64 | 1.59 | -7.25 | 1.65 | -11.76 | -10.33 | 0.9 | 0.0 | 0.0 | 2.25 | 3.59 | 17.61 | 5.80 | -10.03 | 13.7 | 3.16 | 1.97 | 26.79 | 3698 | 0.0 | -2.4 |
| 23Q1 (14) | 29.0 | -11.85 | -16.33 | 0.63 | -13.7 | -25.0 | 1.87 | 6.25 | -18.34 | 0.9 | -2.17 | -7.22 | 2.17 | -2.09 | -10.36 | 6.45 | 20.54 | -2.4 | 3.10 | 10.98 | 10.89 | 3698 | 0.0 | -2.4 |
| 22Q4 (13) | 32.9 | -11.34 | -6.21 | 0.73 | -1.35 | 5.8 | 1.76 | 1.15 | -2.22 | 0.92 | 4.55 | 10.84 | 2.22 | 11.27 | 12.81 | 5.35 | 14.09 | 4.26 | 2.80 | 17.92 | 18.19 | 3698 | -2.4 | -2.4 |
| 22Q3 (12) | 37.11 | 2.91 | -1.75 | 0.74 | 7.25 | 12.12 | 1.74 | -5.43 | -2.25 | 0.88 | -2.22 | 18.92 | 1.99 | 4.21 | 14.12 | 4.69 | -8.11 | -0.51 | 2.37 | -4.99 | 21.03 | 3789 | 0.0 | 3.38 |
| 22Q2 (11) | 36.06 | 4.04 | 4.98 | 0.69 | -17.86 | 16.95 | 1.84 | -19.65 | 25.17 | 0.9 | -7.22 | 38.46 | 1.91 | -21.05 | 11.4 | 5.10 | -22.77 | 19.23 | 2.50 | -10.82 | 31.9 | 3789 | 0.0 | 3.38 |
| 22Q1 (10) | 34.66 | -1.2 | 10.35 | 0.84 | 21.74 | 64.71 | 2.29 | 27.22 | 60.14 | 0.97 | 16.87 | 56.45 | 2.42 | 23.21 | 49.26 | 6.61 | 28.76 | 45.12 | 2.80 | 18.28 | 41.78 | 3789 | 0.0 | 3.38 |
| 21Q4 (9) | 35.08 | -7.12 | 6.76 | 0.69 | 4.55 | 27.78 | 1.8 | 1.12 | 20.81 | 0.83 | 12.16 | 10.67 | 1.97 | 12.56 | 19.69 | 5.13 | 8.88 | 13.16 | 2.37 | 20.76 | 3.66 | 3789 | 3.38 | 3.38 |
| 21Q3 (8) | 37.77 | 9.96 | 31.33 | 0.66 | 11.86 | 40.43 | 1.78 | 21.09 | 17.88 | 0.74 | 13.85 | 10.45 | 1.75 | 1.74 | 6.93 | 4.71 | 10.12 | -10.24 | 1.96 | 3.54 | -15.9 | 3665 | 0.0 | 22.7 |
| 21Q2 (7) | 34.35 | 9.36 | 66.51 | 0.59 | 15.69 | 31.11 | 1.47 | 2.8 | 37.38 | 0.65 | 4.84 | 85.71 | 1.72 | 5.78 | -21.26 | 4.28 | -6.0 | -17.49 | 1.89 | -4.13 | 11.54 | 3665 | 0.0 | 22.7 |
| 21Q1 (6) | 31.41 | -4.41 | 60.83 | 0.51 | -5.56 | 41.67 | 1.43 | -4.03 | 28.83 | 0.62 | -17.33 | 106.67 | 1.62 | -1.2 | -11.91 | 4.55 | 0.4 | -19.9 | 1.97 | -13.52 | 28.5 | 3665 | 0.0 | 18.15 |
| 20Q4 (5) | 32.86 | 14.26 | 57.53 | 0.54 | 14.89 | 58.82 | 1.49 | -1.32 | 44.66 | 0.75 | 11.94 | 158.62 | 1.64 | 0.56 | 0.82 | 4.53 | -13.64 | -8.17 | 2.28 | -2.03 | 64.18 | 3665 | 22.7 | 18.15 |
| 20Q3 (4) | 28.76 | 39.41 | 0.0 | 0.47 | 4.44 | 0.0 | 1.51 | 41.12 | 0.0 | 0.67 | 91.43 | 0.0 | 1.63 | -25.08 | 0.0 | 5.25 | 1.23 | 0.0 | 2.33 | 37.31 | 0.0 | 2987 | 0.0 | 0.0 |
| 20Q2 (3) | 20.63 | 5.63 | 0.0 | 0.45 | 25.0 | 0.0 | 1.07 | -3.6 | 0.0 | 0.35 | 16.67 | 0.0 | 2.18 | 18.33 | 0.0 | 5.19 | -8.74 | 0.0 | 1.70 | 10.45 | 0.0 | 2987 | -3.71 | 0.0 |
| 20Q1 (2) | 19.53 | -6.38 | 0.0 | 0.36 | 5.88 | 0.0 | 1.11 | 7.77 | 0.0 | 0.3 | 3.45 | 0.0 | 1.84 | 13.09 | 0.0 | 5.68 | 15.11 | 0.0 | 1.54 | 10.49 | 0.0 | 3102 | 0.0 | 0.0 |
| 19Q4 (1) | 20.86 | 0.0 | 0.0 | 0.34 | 0.0 | 0.0 | 1.03 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 1.63 | 0.0 | 0.0 | 4.94 | 0.0 | 0.0 | 1.39 | 0.0 | 0.0 | 3102 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 115.85 | -17.67 | 2.44 | -18.39 | 7.22 | -5.37 | 4.03 | 9.81 | 2.11 | -0.88 | 6.23 | 14.94 | 3.48 | 33.38 | 3698 | 0.0 |
| 2022 (9) | 140.72 | 1.53 | 2.99 | 22.04 | 7.63 | 17.57 | 3.67 | 29.23 | 2.12 | 20.2 | 5.42 | 15.79 | 2.61 | 27.28 | 3698 | -2.4 |
| 2021 (8) | 138.6 | 36.18 | 2.45 | 34.62 | 6.49 | 25.53 | 2.84 | 37.2 | 1.77 | -1.15 | 4.68 | -7.82 | 2.05 | 0.75 | 3789 | 3.38 |
| 2020 (7) | 101.78 | 36.97 | 1.82 | 19.74 | 5.17 | 19.12 | 2.07 | 81.58 | 1.79 | -12.58 | 5.08 | -13.03 | 2.03 | 32.57 | 3665 | 22.7 |
| 2019 (6) | 74.31 | 0.23 | 1.52 | -20.83 | 4.34 | -2.25 | 1.14 | 0.0 | 2.05 | -21.01 | 5.84 | -2.48 | 1.53 | -0.23 | 2987 | -3.71 |
| 2018 (5) | 74.14 | -4.29 | 1.92 | 1.59 | 4.44 | -0.89 | 1.14 | 16.33 | 2.59 | 6.14 | 5.99 | 3.55 | 1.54 | 21.54 | 3102 | 0.03 |
| 2017 (4) | 77.46 | -3.87 | 1.89 | 2.72 | 4.48 | -7.44 | 0.98 | 5.38 | 2.44 | 6.85 | 5.78 | -3.71 | 1.27 | 9.62 | 3101 | -1.37 |
| 2016 (3) | 80.58 | 3.68 | 1.84 | 6.36 | 4.84 | 12.04 | 0.93 | -5.1 | 2.28 | 2.58 | 6.01 | 8.06 | 1.15 | -8.47 | 3144 | -1.63 |
| 2015 (2) | 77.72 | -6.79 | 1.73 | -15.2 | 4.32 | -7.89 | 0.98 | -2.97 | 2.23 | -9.02 | 5.56 | -1.18 | 1.26 | 4.1 | 3196 | -9.97 |
| 2014 (1) | 83.38 | 5.16 | 2.04 | 14.61 | 4.69 | 6.59 | 1.01 | 18.82 | 2.45 | 0 | 5.62 | 0 | 1.21 | 0 | 3550 | 12.73 |
