- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 14.05 | -0.57 | 25.67 | 0.49 | -2.0 | 644.44 | 0.78 | -4.88 | -38.1 | 0.56 | -27.27 | -11.11 | 3.49 | -1.44 | 533.23 | 5.55 | -4.34 | -50.74 | 3.99 | -26.86 | -29.27 | 1109 | 0.0 | 6.74 |
| 24Q2 (19) | 14.13 | 1.87 | 37.85 | 0.5 | 16.28 | 25.0 | 0.82 | 1.23 | 20.59 | 0.77 | 8.45 | 40.0 | 3.54 | 14.14 | -9.32 | 5.80 | -0.63 | -12.52 | 5.45 | 6.46 | 1.56 | 1109 | 0.0 | 6.74 |
| 24Q1 (18) | 13.87 | 24.28 | 30.11 | 0.43 | 65.38 | 7.5 | 0.81 | -6.9 | 24.62 | 0.71 | 57.78 | 36.54 | 3.10 | 33.07 | -17.38 | 5.84 | -25.09 | -4.22 | 5.12 | 26.95 | 4.94 | 1109 | 0.0 | 6.74 |
| 23Q4 (17) | 11.16 | -0.18 | 17.97 | 0.26 | 388.89 | -71.74 | 0.87 | -30.95 | 89.13 | 0.45 | -28.57 | -11.76 | 2.33 | 389.41 | -76.04 | 7.80 | -30.83 | 60.32 | 4.03 | -28.44 | -25.21 | 1109 | 6.74 | 6.74 |
| 23Q3 (16) | 11.18 | 9.07 | 20.34 | -0.09 | -122.5 | -115.52 | 1.26 | 85.29 | 50.0 | 0.63 | 14.55 | 40.0 | -0.81 | -120.63 | -112.89 | 11.27 | 69.88 | 24.64 | 5.64 | 5.02 | 16.33 | 1039 | 0.0 | 3.9 |
| 23Q2 (15) | 10.25 | -3.85 | 0.2 | 0.4 | 0.0 | -33.33 | 0.68 | 4.62 | -16.05 | 0.55 | 5.77 | 14.58 | 3.90 | 4.0 | -33.46 | 6.63 | 8.8 | -16.21 | 5.37 | 10.0 | 14.36 | 1039 | 0.0 | 3.9 |
| 23Q1 (14) | 10.66 | 12.68 | 14.99 | 0.4 | -56.52 | -29.82 | 0.65 | 41.3 | -10.96 | 0.52 | 1.96 | 23.81 | 3.75 | -61.42 | -38.98 | 6.10 | 25.4 | -22.57 | 4.88 | -9.52 | 7.67 | 1039 | 0.0 | 3.9 |
| 22Q4 (13) | 9.46 | 1.83 | 8.61 | 0.92 | 58.62 | -1.08 | 0.46 | -45.24 | 76.92 | 0.51 | 13.33 | 15.91 | 9.73 | 55.77 | -8.92 | 4.86 | -46.22 | 62.9 | 5.39 | 11.3 | 6.72 | 1039 | 3.9 | 3.9 |
| 22Q3 (12) | 9.29 | -9.19 | 1.64 | 0.58 | -3.33 | 18.37 | 0.84 | 3.7 | 27.27 | 0.45 | -6.25 | -6.25 | 6.24 | 6.45 | 16.46 | 9.04 | 14.2 | 25.22 | 4.84 | 3.24 | -7.76 | 1000 | 0.0 | 5.04 |
| 22Q2 (11) | 10.23 | 10.36 | 20.92 | 0.6 | 5.26 | 17.65 | 0.81 | 10.96 | 26.56 | 0.48 | 14.29 | 26.32 | 5.87 | -4.61 | -2.71 | 7.92 | 0.55 | 4.66 | 4.69 | 3.56 | 4.46 | 1000 | 0.0 | 5.04 |
| 22Q1 (10) | 9.27 | 6.43 | -5.79 | 0.57 | -38.71 | 7.55 | 0.73 | 180.77 | 15.87 | 0.42 | -4.55 | -19.23 | 6.15 | -42.41 | 14.16 | 7.87 | 163.81 | 23.0 | 4.53 | -10.31 | -14.26 | 1000 | 0.0 | 5.04 |
| 21Q4 (9) | 8.71 | -4.7 | -22.92 | 0.93 | 89.8 | 63.16 | 0.26 | -60.61 | -58.73 | 0.44 | -8.33 | 2.33 | 10.68 | 99.17 | 111.67 | 2.99 | -58.66 | -46.46 | 5.05 | -3.81 | 32.75 | 1000 | 5.04 | 5.04 |
| 21Q3 (8) | 9.14 | 8.04 | -20.87 | 0.49 | -3.92 | -18.33 | 0.66 | 3.12 | 13.79 | 0.48 | 26.32 | 33.33 | 5.36 | -11.07 | 3.2 | 7.22 | -4.55 | 43.8 | 5.25 | 16.92 | 68.49 | 952 | 0.0 | -6.48 |
| 21Q2 (7) | 8.46 | -14.02 | 52.16 | 0.51 | -3.77 | 0.0 | 0.64 | 1.59 | 45.45 | 0.38 | -26.92 | 11.76 | 6.03 | 11.92 | -34.28 | 7.57 | 18.16 | -4.41 | 4.49 | -15.0 | -26.55 | 952 | 0.0 | -6.48 |
| 21Q1 (6) | 9.84 | -12.92 | 5.24 | 0.53 | -7.02 | -3.64 | 0.63 | 0.0 | 14.55 | 0.52 | 20.93 | 57.58 | 5.39 | 6.78 | -8.43 | 6.40 | 14.84 | 8.84 | 5.28 | 38.87 | 49.73 | 952 | 0.0 | -11.85 |
| 20Q4 (5) | 11.3 | -2.16 | -1.48 | 0.57 | -5.0 | 26.67 | 0.63 | 8.62 | 12.5 | 0.43 | 19.44 | 10.26 | 5.04 | -2.9 | 28.57 | 5.58 | 11.02 | 14.19 | 3.81 | 22.09 | 11.92 | 952 | -6.48 | -11.85 |
| 20Q3 (4) | 11.55 | 107.73 | 0.0 | 0.6 | 17.65 | 0.0 | 0.58 | 31.82 | 0.0 | 0.36 | 5.88 | 0.0 | 5.19 | -43.37 | 0.0 | 5.02 | -36.54 | 0.0 | 3.12 | -49.03 | 0.0 | 1018 | 0.0 | 0.0 |
| 20Q2 (3) | 5.56 | -40.53 | 0.0 | 0.51 | -7.27 | 0.0 | 0.44 | -20.0 | 0.0 | 0.34 | 3.03 | 0.0 | 9.17 | 55.94 | 0.0 | 7.91 | 34.53 | 0.0 | 6.12 | 73.26 | 0.0 | 1018 | -5.74 | 0.0 |
| 20Q1 (2) | 9.35 | -18.48 | 0.0 | 0.55 | 22.22 | 0.0 | 0.55 | -1.79 | 0.0 | 0.33 | -15.38 | 0.0 | 5.88 | 49.93 | 0.0 | 5.88 | 20.48 | 0.0 | 3.53 | 3.8 | 0.0 | 1080 | 0.0 | 0.0 |
| 19Q4 (1) | 11.47 | 0.0 | 0.0 | 0.45 | 0.0 | 0.0 | 0.56 | 0.0 | 0.0 | 0.39 | 0.0 | 0.0 | 3.92 | 0.0 | 0.0 | 4.88 | 0.0 | 0.0 | 3.40 | 0.0 | 0.0 | 1080 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 43.25 | 13.07 | 0.97 | -63.53 | 3.46 | 21.83 | 2.15 | 15.59 | 2.24 | -67.75 | 8.00 | 7.75 | 4.97 | 2.23 | 1039 | 0.0 |
| 2022 (9) | 38.25 | 5.84 | 2.66 | 8.13 | 2.84 | 29.68 | 1.86 | 2.76 | 6.95 | 2.17 | 7.42 | 22.53 | 4.86 | -2.91 | 1039 | 3.9 |
| 2021 (8) | 36.14 | -4.32 | 2.46 | 10.81 | 2.19 | -0.45 | 1.81 | 23.13 | 6.81 | 15.81 | 6.06 | 4.04 | 5.01 | 28.68 | 1000 | 5.04 |
| 2020 (7) | 37.77 | -12.2 | 2.22 | -5.13 | 2.2 | 9.45 | 1.47 | 0.0 | 5.88 | 8.06 | 5.82 | 24.67 | 3.89 | 13.9 | 952 | -6.48 |
| 2019 (6) | 43.02 | 26.98 | 2.34 | 35.26 | 2.01 | 8.65 | 1.47 | 15.75 | 5.44 | 6.52 | 4.67 | -14.43 | 3.42 | -8.84 | 1018 | -5.74 |
| 2018 (5) | 33.88 | 28.53 | 1.73 | 9.49 | 1.85 | 34.06 | 1.27 | 16.51 | 5.11 | -14.81 | 5.46 | 4.3 | 3.75 | -9.35 | 1080 | 4.05 |
| 2017 (4) | 26.36 | 6.68 | 1.58 | 4.64 | 1.38 | 7.81 | 1.09 | 6.86 | 5.99 | -1.91 | 5.24 | 1.06 | 4.14 | 0.17 | 1038 | 9.49 |
| 2016 (3) | 24.71 | -3.66 | 1.51 | -4.43 | 1.28 | 3.23 | 1.02 | -2.86 | 6.11 | -0.79 | 5.18 | 7.15 | 4.13 | 0.84 | 948 | 11.14 |
| 2015 (2) | 25.65 | 27.55 | 1.58 | 9.72 | 1.24 | -11.43 | 1.05 | 15.38 | 6.16 | -13.98 | 4.83 | -30.56 | 4.09 | -9.54 | 853 | -7.58 |
| 2014 (1) | 20.11 | 17.05 | 1.44 | 23.08 | 1.4 | 15.7 | 0.91 | 35.82 | 7.16 | 0 | 6.96 | 0 | 4.53 | 0 | 923 | 13.95 |
