- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 98.7 | -4.76 | 9.56 | 1.04 | -35.0 | -43.17 | 3.26 | 7.95 | 7.95 | 5.11 | 1.39 | 3.65 | 1.05 | -31.75 | -48.13 | 3.30 | 13.34 | -1.47 | 5.18 | 6.45 | -5.39 | 10997 | 0.0 | 0.0 |
| 24Q3 (19) | 103.63 | 16.46 | 6.4 | 1.6 | 3.9 | 19.4 | 3.02 | 2.72 | 1.68 | 5.04 | 3.7 | -1.56 | 1.54 | -10.79 | 12.22 | 2.91 | -11.8 | -4.43 | 4.86 | -10.96 | -7.48 | 10997 | 0.0 | 12.91 |
| 24Q2 (18) | 88.98 | 10.59 | -4.01 | 1.54 | 14.93 | -2.53 | 2.94 | 6.52 | -8.98 | 4.86 | 4.07 | 2.1 | 1.73 | 3.92 | 1.54 | 3.30 | -3.68 | -5.17 | 5.46 | -5.9 | 6.37 | 10997 | 0.0 | 12.91 |
| 24Q1 (17) | 80.46 | -10.69 | -2.96 | 1.34 | -26.78 | -7.59 | 2.76 | -8.61 | 2.22 | 4.67 | -5.27 | 12.26 | 1.67 | -18.01 | -4.77 | 3.43 | 2.33 | 5.33 | 5.80 | 6.06 | 15.68 | 10997 | 0.0 | 12.91 |
| 23Q4 (16) | 90.09 | -7.51 | -5.18 | 1.83 | 36.57 | -11.17 | 3.02 | 1.68 | 4.5 | 4.93 | -3.71 | 3.57 | 2.03 | 47.65 | -6.31 | 3.35 | 9.93 | 10.21 | 5.47 | 4.1 | 9.23 | 10997 | 12.91 | 12.91 |
| 23Q3 (15) | 97.4 | 5.07 | -9.82 | 1.34 | -15.19 | -28.34 | 2.97 | -8.05 | -2.3 | 5.12 | 7.56 | 4.28 | 1.38 | -19.28 | -20.54 | 3.05 | -12.49 | 8.34 | 5.26 | 2.37 | 15.64 | 9740 | 0.0 | -27.08 |
| 23Q2 (14) | 92.7 | 11.81 | -9.74 | 1.58 | 8.97 | -11.73 | 3.23 | 19.63 | 9.86 | 4.76 | 14.42 | 9.93 | 1.70 | -2.54 | -2.21 | 3.48 | 7.0 | 21.72 | 5.13 | 2.34 | 21.79 | 9740 | 0.0 | -27.08 |
| 23Q1 (13) | 82.91 | -12.74 | -20.99 | 1.45 | -29.61 | -5.23 | 2.7 | -6.57 | 0.75 | 4.16 | -12.61 | 0.73 | 1.75 | -19.34 | 19.94 | 3.26 | 7.06 | 27.5 | 5.02 | 0.15 | 27.48 | 9740 | 0.0 | -27.08 |
| 22Q4 (12) | 95.01 | -12.04 | -10.58 | 2.06 | 10.16 | -3.29 | 2.89 | -4.93 | -4.62 | 4.76 | -3.05 | 3.93 | 2.17 | 25.23 | 8.16 | 3.04 | 8.07 | 6.66 | 5.01 | 10.21 | 16.23 | 9740 | -27.08 | -27.08 |
| 22Q3 (11) | 108.01 | 5.17 | 6.62 | 1.87 | 4.47 | -6.5 | 3.04 | 3.4 | 11.76 | 4.91 | 13.39 | 16.08 | 1.73 | -0.67 | -12.31 | 2.81 | -1.68 | 4.82 | 4.55 | 7.82 | 8.86 | 13357 | 0.0 | -7.74 |
| 22Q2 (10) | 102.7 | -2.13 | 6.68 | 1.79 | 16.99 | -4.79 | 2.94 | 9.7 | 20.99 | 4.33 | 4.84 | -4.42 | 1.74 | 19.53 | -10.75 | 2.86 | 12.08 | 13.41 | 4.22 | 7.12 | -10.4 | 13357 | 0.0 | -7.74 |
| 22Q1 (9) | 104.93 | -1.24 | 5.12 | 1.53 | -28.17 | -16.39 | 2.68 | -11.55 | 11.67 | 4.13 | -9.83 | -10.02 | 1.46 | -27.27 | -20.47 | 2.55 | -10.44 | 6.23 | 3.94 | -8.69 | -14.4 | 13357 | 0.0 | -7.74 |
| 21Q4 (8) | 106.25 | 4.89 | 14.77 | 2.13 | 6.5 | 1.43 | 3.03 | 11.4 | 30.04 | 4.58 | 8.27 | -13.91 | 2.00 | 1.54 | -11.62 | 2.85 | 6.21 | 13.31 | 4.31 | 3.23 | -24.99 | 13357 | -7.74 | -7.74 |
| 21Q3 (7) | 101.3 | 5.22 | 4.91 | 2.0 | 6.38 | 1.52 | 2.72 | 11.93 | 13.81 | 4.23 | -6.62 | -20.49 | 1.97 | 1.1 | -3.23 | 2.69 | 6.38 | 8.48 | 4.18 | -11.26 | -24.21 | 14478 | 0.0 | 36.7 |
| 21Q2 (6) | 96.27 | -3.56 | 4.2 | 1.88 | 2.73 | 6.21 | 2.43 | 1.25 | -5.45 | 4.53 | -1.31 | -18.23 | 1.95 | 6.52 | 1.93 | 2.52 | 4.98 | -9.26 | 4.71 | 2.33 | -21.53 | 14478 | 0.0 | 36.7 |
| 21Q1 (5) | 99.82 | 7.82 | 48.79 | 1.83 | -12.86 | 29.79 | 2.4 | 3.0 | 34.08 | 4.59 | -13.72 | 32.66 | 1.83 | -19.18 | -12.77 | 2.40 | -4.47 | -9.88 | 4.60 | -19.98 | -10.84 | 14478 | 0.0 | 26.56 |
| 20Q4 (4) | 92.58 | -4.12 | 0.0 | 2.1 | 6.6 | 0.0 | 2.33 | -2.51 | 0.0 | 5.32 | 0.0 | 0.0 | 2.27 | 11.18 | 0.0 | 2.52 | 1.68 | 0.0 | 5.75 | 4.3 | 0.0 | 14478 | 36.7 | 0.0 |
| 20Q3 (3) | 96.56 | 4.51 | 0.0 | 1.97 | 11.3 | 0.0 | 2.39 | -7.0 | 0.0 | 5.32 | -3.97 | 0.0 | 2.04 | 6.49 | 0.0 | 2.48 | -11.02 | 0.0 | 5.51 | -8.12 | 0.0 | 10591 | 0.0 | 0.0 |
| 20Q2 (2) | 92.39 | 37.71 | 0.0 | 1.77 | 25.53 | 0.0 | 2.57 | 43.58 | 0.0 | 5.54 | 60.12 | 0.0 | 1.92 | -8.84 | 0.0 | 2.78 | 4.26 | 0.0 | 6.00 | 16.27 | 0.0 | 10591 | -7.42 | 0.0 |
| 20Q1 (1) | 67.09 | 0.0 | 0.0 | 1.41 | 0.0 | 0.0 | 1.79 | 0.0 | 0.0 | 3.46 | 0.0 | 0.0 | 2.10 | 0.0 | 0.0 | 2.67 | 0.0 | 0.0 | 5.16 | 0.0 | 0.0 | 11440 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 371.76 | 2.38 | 5.52 | -10.82 | 11.98 | 0.5 | 19.69 | 3.74 | 1.48 | -12.9 | 3.22 | -1.84 | 5.30 | 1.33 | 10997 | 0.0 |
| 2023 (9) | 363.11 | -11.58 | 6.19 | -14.5 | 11.92 | 3.11 | 18.98 | 4.69 | 1.70 | -3.31 | 3.28 | 16.62 | 5.23 | 18.4 | 10997 | 12.91 |
| 2022 (8) | 410.66 | 1.74 | 7.24 | -7.65 | 11.56 | 9.16 | 18.13 | 1.12 | 1.76 | -9.23 | 2.81 | 7.29 | 4.41 | -0.61 | 9740 | -27.08 |
| 2021 (7) | 403.64 | 15.78 | 7.84 | 7.99 | 10.59 | 16.63 | 17.93 | -8.71 | 1.94 | -6.73 | 2.62 | 0.74 | 4.44 | -21.15 | 13357 | -7.74 |
| 2020 (6) | 348.63 | 1.3 | 7.26 | -21.77 | 9.08 | 7.2 | 19.64 | 19.1 | 2.08 | -22.77 | 2.60 | 5.82 | 5.63 | 17.57 | 14478 | 36.7 |
| 2019 (5) | 344.15 | 9.98 | 9.28 | 18.07 | 8.47 | 15.08 | 16.49 | 14.59 | 2.70 | 7.35 | 2.46 | 4.64 | 4.79 | 4.19 | 10591 | -7.42 |
| 2018 (4) | 312.92 | 12.26 | 7.86 | -15.94 | 7.36 | -0.67 | 14.39 | -2.77 | 2.51 | -25.12 | 2.35 | -11.52 | 4.60 | -13.39 | 11440 | -8.5 |
| 2017 (3) | 278.75 | 1.66 | 9.35 | -11.63 | 7.41 | 0.41 | 14.8 | 10.04 | 3.35 | -13.07 | 2.66 | -1.24 | 5.31 | 8.24 | 12503 | 10.12 |
| 2016 (2) | 274.19 | 3.39 | 10.58 | 19.28 | 7.38 | -3.91 | 13.45 | 8.29 | 3.86 | 15.36 | 2.69 | -7.06 | 4.91 | 4.74 | 11354 | 5.57 |
| 2015 (1) | 265.19 | -1.83 | 8.87 | -7.41 | 7.68 | 6.08 | 12.42 | 11.09 | 3.34 | 0 | 2.90 | 0 | 4.68 | 0 | 10755 | -15.13 |
