- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 4.6 | 27.07 | 19.79 | 0.25 | -7.41 | 13.64 | 0.48 | 11.63 | 23.08 | 0.55 | 17.02 | 52.78 | 5.43 | -27.13 | -5.14 | 10.43 | -12.15 | 2.74 | 11.96 | -7.91 | 27.54 | 602 | 0.0 | 0.0 |
| 24Q3 (19) | 3.62 | -24.27 | 50.83 | 0.27 | 8.0 | 22.73 | 0.43 | -18.87 | 7.5 | 0.47 | 0.0 | 42.42 | 7.46 | 42.61 | -18.63 | 11.88 | 7.13 | -28.73 | 12.98 | 32.04 | -5.58 | 602 | 0.0 | 10.66 |
| 24Q2 (18) | 4.78 | 20.4 | 58.28 | 0.25 | -7.41 | 4.17 | 0.53 | -8.62 | 35.9 | 0.47 | 20.51 | 46.88 | 5.23 | -23.1 | -34.19 | 11.09 | -24.11 | -14.14 | 9.83 | 0.09 | -7.2 | 602 | 0.0 | 10.66 |
| 24Q1 (17) | 3.97 | 3.39 | 136.31 | 0.27 | 22.73 | 50.0 | 0.58 | 48.72 | 56.76 | 0.39 | 8.33 | 25.81 | 6.80 | 18.71 | -36.52 | 14.61 | 43.85 | -33.66 | 9.82 | 4.79 | -46.76 | 602 | 0.0 | 10.66 |
| 23Q4 (16) | 3.84 | 60.0 | 0.52 | 0.22 | 0.0 | 22.22 | 0.39 | -2.5 | 39.29 | 0.36 | 9.09 | 16.13 | 5.73 | -37.5 | 21.59 | 10.16 | -39.06 | 38.56 | 9.38 | -31.82 | 15.52 | 602 | 10.66 | 10.66 |
| 23Q3 (15) | 2.4 | -20.53 | -38.62 | 0.22 | -8.33 | -4.35 | 0.4 | 2.56 | -2.44 | 0.33 | 3.12 | 13.79 | 9.17 | 15.35 | 55.83 | 16.67 | 29.06 | 58.94 | 13.75 | 29.77 | 85.39 | 544 | 0.0 | -5.88 |
| 23Q2 (14) | 3.02 | 79.76 | -27.75 | 0.24 | 33.33 | 9.09 | 0.39 | 5.41 | 11.43 | 0.32 | 3.23 | 14.29 | 7.95 | -25.83 | 50.99 | 12.91 | -41.36 | 54.23 | 10.60 | -42.58 | 58.18 | 544 | 0.0 | -5.88 |
| 23Q1 (13) | 1.68 | -56.02 | -58.62 | 0.18 | 0.0 | -21.74 | 0.37 | 32.14 | -17.78 | 0.31 | 0.0 | -11.43 | 10.71 | 127.38 | 89.13 | 22.02 | 200.47 | 98.7 | 18.45 | 127.38 | 114.05 | 544 | 0.0 | -5.88 |
| 22Q4 (12) | 3.82 | -2.3 | -23.9 | 0.18 | -21.74 | -63.27 | 0.28 | -31.71 | -28.21 | 0.31 | 6.9 | 10.71 | 4.71 | -19.9 | -51.73 | 7.33 | -30.1 | -5.65 | 8.12 | 9.42 | 45.49 | 544 | -5.88 | -5.88 |
| 22Q3 (11) | 3.91 | -6.46 | -8.43 | 0.23 | 4.55 | 0.0 | 0.41 | 17.14 | 7.89 | 0.29 | 3.57 | -9.38 | 5.88 | 11.76 | 9.21 | 10.49 | 25.23 | 17.83 | 7.42 | 10.72 | -1.03 | 578 | 0.0 | -6.62 |
| 22Q2 (10) | 4.18 | 2.96 | -8.33 | 0.22 | -4.35 | -8.33 | 0.35 | -22.22 | -5.41 | 0.28 | -20.0 | 7.69 | 5.26 | -7.09 | 0.0 | 8.37 | -24.46 | 3.19 | 6.70 | -22.3 | 17.48 | 578 | 0.0 | -6.62 |
| 22Q1 (9) | 4.06 | -19.12 | -2.17 | 0.23 | -53.06 | 15.0 | 0.45 | 15.38 | 4.65 | 0.35 | 25.0 | 9.38 | 5.67 | -41.96 | 17.55 | 11.08 | 42.67 | 6.97 | 8.62 | 54.56 | 11.8 | 578 | 0.0 | -6.62 |
| 21Q4 (8) | 5.02 | 17.56 | 31.76 | 0.49 | 113.04 | 113.04 | 0.39 | 2.63 | 0.0 | 0.28 | -12.5 | -20.0 | 9.76 | 81.21 | 61.69 | 7.77 | -12.7 | -24.1 | 5.58 | -25.57 | -39.28 | 578 | -6.62 | -6.62 |
| 21Q3 (7) | 4.27 | -6.36 | 11.78 | 0.23 | -4.17 | 4.55 | 0.38 | 2.7 | -22.45 | 0.32 | 23.08 | 3.23 | 5.39 | 2.34 | -6.47 | 8.90 | 9.68 | -30.62 | 7.49 | 31.44 | -7.65 | 619 | 0.0 | 8.03 |
| 21Q2 (6) | 4.56 | 9.88 | 41.18 | 0.24 | 20.0 | 26.32 | 0.37 | -13.95 | 12.12 | 0.26 | -18.75 | -7.14 | 5.26 | 9.21 | -10.53 | 8.11 | -21.69 | -20.58 | 5.70 | -26.06 | -34.23 | 619 | 0.0 | 8.03 |
| 21Q1 (5) | 4.15 | 8.92 | 54.85 | 0.2 | -13.04 | -4.76 | 0.43 | 10.26 | 19.44 | 0.32 | -8.57 | 18.52 | 4.82 | -20.17 | -38.5 | 10.36 | 1.22 | -22.86 | 7.71 | -16.06 | -23.46 | 619 | 0.0 | 3.86 |
| 20Q4 (4) | 3.81 | -0.26 | 0.0 | 0.23 | 4.55 | 0.0 | 0.39 | -20.41 | 0.0 | 0.35 | 12.9 | 0.0 | 6.04 | 4.82 | 0.0 | 10.24 | -20.2 | 0.0 | 9.19 | 13.2 | 0.0 | 619 | 8.03 | 0.0 |
| 20Q3 (3) | 3.82 | 18.27 | 0.0 | 0.22 | 15.79 | 0.0 | 0.49 | 48.48 | 0.0 | 0.31 | 10.71 | 0.0 | 5.76 | -2.09 | 0.0 | 12.83 | 25.55 | 0.0 | 8.12 | -6.39 | 0.0 | 573 | 0.0 | 0.0 |
| 20Q2 (2) | 3.23 | 20.52 | 0.0 | 0.19 | -9.52 | 0.0 | 0.33 | -8.33 | 0.0 | 0.28 | 3.7 | 0.0 | 5.88 | -24.93 | 0.0 | 10.22 | -23.94 | 0.0 | 8.67 | -13.95 | 0.0 | 573 | -3.86 | 0.0 |
| 20Q1 (1) | 2.68 | 0.0 | 0.0 | 0.21 | 0.0 | 0.0 | 0.36 | 0.0 | 0.0 | 0.27 | 0.0 | 0.0 | 7.84 | 0.0 | 0.0 | 13.43 | 0.0 | 0.0 | 10.07 | 0.0 | 0.0 | 596 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 16.97 | 54.98 | 1.04 | 22.35 | 2.01 | 29.68 | 1.88 | 41.35 | 6.13 | -21.05 | 11.84 | -16.32 | 11.08 | -8.79 | 602 | 0.0 |
| 2023 (9) | 10.95 | -31.43 | 0.85 | -2.3 | 1.55 | 4.73 | 1.33 | 8.13 | 7.76 | 42.49 | 14.16 | 52.74 | 12.15 | 57.7 | 602 | 10.66 |
| 2022 (8) | 15.97 | -11.28 | 0.87 | -25.0 | 1.48 | -5.73 | 1.23 | 3.36 | 5.45 | -15.47 | 9.27 | 6.25 | 7.70 | 16.5 | 544 | -5.88 |
| 2021 (7) | 18.0 | 32.94 | 1.16 | 36.47 | 1.57 | 0.0 | 1.19 | -0.83 | 6.44 | 2.66 | 8.72 | -24.78 | 6.61 | -25.4 | 578 | -6.62 |
| 2020 (6) | 13.54 | -5.64 | 0.85 | -15.84 | 1.57 | -14.67 | 1.2 | -13.67 | 6.28 | -10.81 | 11.60 | -9.57 | 8.86 | -8.5 | 619 | 8.03 |
| 2019 (5) | 14.35 | -26.52 | 1.01 | 6.32 | 1.84 | -24.59 | 1.39 | 2.96 | 7.04 | 44.69 | 12.82 | 2.63 | 9.69 | 40.13 | 573 | -3.86 |
| 2018 (4) | 19.53 | 10.71 | 0.95 | 9.2 | 2.44 | 16.19 | 1.35 | 40.62 | 4.86 | -1.37 | 12.49 | 4.95 | 6.91 | 27.02 | 596 | 6.24 |
| 2017 (3) | 17.64 | 36.43 | 0.87 | 1.16 | 2.1 | 35.48 | 0.96 | 4.35 | 4.93 | -25.85 | 11.90 | -0.69 | 5.44 | -23.51 | 561 | 7.88 |
| 2016 (2) | 12.93 | -28.8 | 0.86 | -19.63 | 1.55 | -30.49 | 0.92 | -3.16 | 6.65 | 12.88 | 11.99 | -2.38 | 7.12 | 36.01 | 520 | -3.53 |
| 2015 (1) | 18.16 | -4.02 | 1.07 | -29.61 | 2.23 | 8.78 | 0.95 | 33.8 | 5.89 | 0 | 12.28 | 0 | 5.23 | 0 | 539 | 5.27 |
