- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 20Q2 (20) | 0 | 0 | 0 | 0 | 0 | 0 | 0.53 | 76.67 | -10.17 | 0.56 | -21.13 | -66.06 | 0.00 | 0 | 0 | 75.00 | 0.0 | 0.0 | 148.91 | 0.0 | 0.0 | 23 | -58.93 | -58.93 |
| 20Q1 (19) | 0 | 0 | -100.0 | 0 | 0 | 0 | 0.3 | -70.0 | -56.52 | 0.71 | -12.35 | -48.18 | 0.00 | 0 | 0 | 75.00 | 0.0 | 0.0 | 148.91 | 0.0 | 0.0 | 56 | 0.0 | 0.0 |
| 19Q4 (18) | 0 | 0 | 0 | 0 | 0 | 0 | 1.0 | 185.71 | 69.49 | 0.81 | -37.21 | -71.28 | 0.00 | 0 | 0 | 75.00 | 0.0 | 0 | 148.91 | 0.0 | 0 | 56 | 0.0 | 0.0 |
| 19Q3 (17) | 0 | 0 | 0 | 0 | 0 | 0 | 0.35 | -40.68 | -58.33 | 1.29 | -21.82 | -51.14 | 0.00 | 0 | 0 | 75.00 | 0.0 | 0 | 148.91 | 0.0 | 0 | 56 | 0.0 | 19.15 |
| 19Q2 (16) | 0 | -100.0 | 0 | 0 | 0 | 0 | 0.59 | -14.49 | -35.87 | 1.65 | 20.44 | -33.73 | 0.00 | 0 | 0 | 75.00 | 0.0 | 0 | 148.91 | 0.0 | 0 | 56 | 0.0 | 19.15 |
| 19Q1 (15) | 0.92 | 0 | 0 | 0 | 0 | 0 | 0.69 | 16.95 | -15.85 | 1.37 | -51.42 | -16.46 | 0.00 | 0 | 0 | 75.00 | 0 | 0 | 148.91 | 0 | 0 | 56 | 0.0 | 19.15 |
| 18Q4 (14) | 0 | 0 | 0 | 0 | 0 | 0 | 0.59 | -29.76 | 0 | 2.82 | 6.82 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 56 | 19.15 | 0 |
| 18Q3 (13) | 0 | 0 | 0 | 0 | 0 | 0 | 0.84 | -8.7 | 0 | 2.64 | 6.02 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 47 | 0.0 | 0 |
| 18Q2 (12) | 0 | 0 | 0 | 0 | 0 | 0 | 0.92 | 12.2 | 0 | 2.49 | 51.83 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 47 | 0.0 | 0 |
| 18Q1 (11) | 0 | 0 | 0 | 0 | 0 | 0 | 0.82 | 0 | 0 | 1.64 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 47 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2019 (10) | 0.92 | 0 | 0 | 0 | 2.63 | -17.03 | 5.12 | -46.61 | 0.00 | 0 | 285.87 | 373.91 | 556.52 | 388.43 | 56 | 0.0 |
| 2018 (9) | 0 | 0 | 0 | 0 | 3.17 | 19.62 | 9.59 | 4.24 | 0.00 | 0 | 60.32 | 0.0 | 113.94 | 0.0 | 56 | 19.15 |
| 2017 (8) | 0 | 0 | 0 | 0 | 2.65 | 17.78 | 9.2 | 116.47 | 0.00 | 0 | 60.32 | 0.0 | 113.94 | 0.0 | 47 | 23.68 |
| 2016 (7) | 3.73 | 0 | 0 | 0 | 2.25 | 0.45 | 4.25 | 102.38 | 0.00 | 0 | 60.32 | 0 | 113.94 | 0 | 38 | 52.0 |
| 2015 (6) | 0 | 0 | 0 | 0 | 2.24 | 34.13 | 2.1 | -1.41 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 25 | 31.58 |
| 2014 (5) | 0 | 0 | 0 | 0 | 1.67 | 0 | 2.13 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 19 | 0 |
