玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
22Q4 (20)0.51-32.0-64.080.06-14.290.00.07-22.22-22.220.346.2517.2411.7626.05178.4313.7314.38116.5666.6756.25226.44809.599.59
22Q3 (19)0.75-46.43-23.470.0716.67133.330.09-18.18-10.00.32-8.57-8.579.33117.78204.8912.0052.7317.642.6770.6719.47730.05.8
22Q2 (18)1.4-6.6729.630.060.0-45.450.1122.2257.140.356.0640.04.297.14-57.927.8630.9521.2225.0013.648.0730.05.8
22Q1 (17)1.55.6347.060.060.0-45.450.090.028.570.3313.7950.04.00-5.33-62.916.00-5.33-12.5722.007.722.0730.05.8
21Q4 (16)1.4244.92.90.06100.0-50.00.09-10.012.50.29-17.1431.824.2338.03-51.416.34-37.899.3320.42-42.8228.1735.85.8
21Q3 (15)0.98-9.26-26.320.03-72.73-72.730.142.8642.860.3540.040.03.06-69.94-62.9910.2057.4393.8835.7154.2990.0690.00.0
21Q2 (14)1.085.88-6.090.110.010.00.070.00.00.2513.644.1710.19-5.5617.136.48-5.566.4823.157.3210.92690.00.0
21Q1 (13)1.02-26.0927.50.11-8.3337.50.07-12.50.00.220.04.7610.7824.027.846.8618.38-21.5721.5735.29-17.83690.00.0
20Q4 (12)1.383.7627.780.129.0933.330.0814.290.00.22-12.0-12.08.705.144.355.8010.14-21.7415.94-15.19-31.13690.00.0
20Q3 (11)1.3315.6524.30.1110.022.220.070.00.00.254.17-3.858.27-4.89-1.675.26-13.53-19.5518.80-9.93-22.64690.0-5.48
20Q2 (10)1.1543.7517.350.125.042.860.070.0-12.50.2414.294.358.70-13.0421.746.09-30.43-25.4320.87-20.5-11.08690.0-5.48
20Q1 (9)0.8-25.93-13.980.08-11.1133.330.07-12.50.00.21-16.0-12.510.0020.055.08.7518.1216.2526.2513.41.72690.0-5.48
19Q4 (8)1.080.931.890.090.012.50.0814.2914.290.25-3.854.178.33-0.9310.427.4113.2312.1723.15-4.742.2469-5.48-5.48
19Q3 (7)1.079.18-12.30.0928.570.00.07-12.5-12.50.2613.044.08.4117.7614.026.54-19.86-0.2324.303.5418.58730.0-9.88
19Q2 (6)0.985.38-14.040.0716.67-12.50.0814.290.00.23-4.170.07.1410.711.798.168.4516.3323.47-9.0616.33730.0-9.88
19Q1 (5)0.93-12.26-15.450.06-25.0-40.00.070.016.670.240.00.06.45-14.52-29.037.5313.9837.9925.8113.9818.28730.0-9.88
18Q4 (4)1.06-13.110.00.08-11.110.00.07-12.50.00.24-4.00.07.552.310.06.600.710.022.6410.490.073-9.880.0
18Q3 (3)1.227.020.00.0912.50.00.080.00.00.258.70.07.385.120.06.56-6.560.020.491.570.0810.00.0
18Q2 (2)1.143.640.00.08-20.00.00.0833.330.00.23-4.170.07.02-22.810.07.0228.650.020.18-7.530.0810.00.0
18Q1 (1)1.10.00.00.10.00.00.060.00.00.240.00.09.090.00.05.450.00.021.820.00.0810.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2022 (10)4.15-7.780.26-18.750.365.881.3320.916.27-11.98.6714.8132.0531.11809.59
2021 (9)4.5-3.430.32-21.950.3413.331.119.577.11-19.187.5617.3624.4423.82735.8
2020 (8)4.6615.060.4132.260.30.00.92-6.128.8014.956.44-13.0919.74-18.41690.0
2019 (7)4.05-10.40.31-11.430.33.450.981.037.65-1.157.4115.4524.2012.7669-5.48
2018 (6)4.524.390.3525.00.297.410.971.047.7419.756.422.8921.46-3.2173-9.88
2017 (5)4.336.910.28-20.00.2722.730.961.056.47-25.176.2414.7922.17-5.48819.46
2016 (4)4.0500.3500.2200.9508.6405.43023.460740

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