- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
22Q4 (20) | 0.51 | -32.0 | -64.08 | 0.06 | -14.29 | 0.0 | 0.07 | -22.22 | -22.22 | 0.34 | 6.25 | 17.24 | 11.76 | 26.05 | 178.43 | 13.73 | 14.38 | 116.56 | 66.67 | 56.25 | 226.44 | 80 | 9.59 | 9.59 |
22Q3 (19) | 0.75 | -46.43 | -23.47 | 0.07 | 16.67 | 133.33 | 0.09 | -18.18 | -10.0 | 0.32 | -8.57 | -8.57 | 9.33 | 117.78 | 204.89 | 12.00 | 52.73 | 17.6 | 42.67 | 70.67 | 19.47 | 73 | 0.0 | 5.8 |
22Q2 (18) | 1.4 | -6.67 | 29.63 | 0.06 | 0.0 | -45.45 | 0.11 | 22.22 | 57.14 | 0.35 | 6.06 | 40.0 | 4.29 | 7.14 | -57.92 | 7.86 | 30.95 | 21.22 | 25.00 | 13.64 | 8.0 | 73 | 0.0 | 5.8 |
22Q1 (17) | 1.5 | 5.63 | 47.06 | 0.06 | 0.0 | -45.45 | 0.09 | 0.0 | 28.57 | 0.33 | 13.79 | 50.0 | 4.00 | -5.33 | -62.91 | 6.00 | -5.33 | -12.57 | 22.00 | 7.72 | 2.0 | 73 | 0.0 | 5.8 |
21Q4 (16) | 1.42 | 44.9 | 2.9 | 0.06 | 100.0 | -50.0 | 0.09 | -10.0 | 12.5 | 0.29 | -17.14 | 31.82 | 4.23 | 38.03 | -51.41 | 6.34 | -37.89 | 9.33 | 20.42 | -42.82 | 28.1 | 73 | 5.8 | 5.8 |
21Q3 (15) | 0.98 | -9.26 | -26.32 | 0.03 | -72.73 | -72.73 | 0.1 | 42.86 | 42.86 | 0.35 | 40.0 | 40.0 | 3.06 | -69.94 | -62.99 | 10.20 | 57.43 | 93.88 | 35.71 | 54.29 | 90.0 | 69 | 0.0 | 0.0 |
21Q2 (14) | 1.08 | 5.88 | -6.09 | 0.11 | 0.0 | 10.0 | 0.07 | 0.0 | 0.0 | 0.25 | 13.64 | 4.17 | 10.19 | -5.56 | 17.13 | 6.48 | -5.56 | 6.48 | 23.15 | 7.32 | 10.92 | 69 | 0.0 | 0.0 |
21Q1 (13) | 1.02 | -26.09 | 27.5 | 0.11 | -8.33 | 37.5 | 0.07 | -12.5 | 0.0 | 0.22 | 0.0 | 4.76 | 10.78 | 24.02 | 7.84 | 6.86 | 18.38 | -21.57 | 21.57 | 35.29 | -17.83 | 69 | 0.0 | 0.0 |
20Q4 (12) | 1.38 | 3.76 | 27.78 | 0.12 | 9.09 | 33.33 | 0.08 | 14.29 | 0.0 | 0.22 | -12.0 | -12.0 | 8.70 | 5.14 | 4.35 | 5.80 | 10.14 | -21.74 | 15.94 | -15.19 | -31.13 | 69 | 0.0 | 0.0 |
20Q3 (11) | 1.33 | 15.65 | 24.3 | 0.11 | 10.0 | 22.22 | 0.07 | 0.0 | 0.0 | 0.25 | 4.17 | -3.85 | 8.27 | -4.89 | -1.67 | 5.26 | -13.53 | -19.55 | 18.80 | -9.93 | -22.64 | 69 | 0.0 | -5.48 |
20Q2 (10) | 1.15 | 43.75 | 17.35 | 0.1 | 25.0 | 42.86 | 0.07 | 0.0 | -12.5 | 0.24 | 14.29 | 4.35 | 8.70 | -13.04 | 21.74 | 6.09 | -30.43 | -25.43 | 20.87 | -20.5 | -11.08 | 69 | 0.0 | -5.48 |
20Q1 (9) | 0.8 | -25.93 | -13.98 | 0.08 | -11.11 | 33.33 | 0.07 | -12.5 | 0.0 | 0.21 | -16.0 | -12.5 | 10.00 | 20.0 | 55.0 | 8.75 | 18.12 | 16.25 | 26.25 | 13.4 | 1.72 | 69 | 0.0 | -5.48 |
19Q4 (8) | 1.08 | 0.93 | 1.89 | 0.09 | 0.0 | 12.5 | 0.08 | 14.29 | 14.29 | 0.25 | -3.85 | 4.17 | 8.33 | -0.93 | 10.42 | 7.41 | 13.23 | 12.17 | 23.15 | -4.74 | 2.24 | 69 | -5.48 | -5.48 |
19Q3 (7) | 1.07 | 9.18 | -12.3 | 0.09 | 28.57 | 0.0 | 0.07 | -12.5 | -12.5 | 0.26 | 13.04 | 4.0 | 8.41 | 17.76 | 14.02 | 6.54 | -19.86 | -0.23 | 24.30 | 3.54 | 18.58 | 73 | 0.0 | -9.88 |
19Q2 (6) | 0.98 | 5.38 | -14.04 | 0.07 | 16.67 | -12.5 | 0.08 | 14.29 | 0.0 | 0.23 | -4.17 | 0.0 | 7.14 | 10.71 | 1.79 | 8.16 | 8.45 | 16.33 | 23.47 | -9.06 | 16.33 | 73 | 0.0 | -9.88 |
19Q1 (5) | 0.93 | -12.26 | -15.45 | 0.06 | -25.0 | -40.0 | 0.07 | 0.0 | 16.67 | 0.24 | 0.0 | 0.0 | 6.45 | -14.52 | -29.03 | 7.53 | 13.98 | 37.99 | 25.81 | 13.98 | 18.28 | 73 | 0.0 | -9.88 |
18Q4 (4) | 1.06 | -13.11 | 0.0 | 0.08 | -11.11 | 0.0 | 0.07 | -12.5 | 0.0 | 0.24 | -4.0 | 0.0 | 7.55 | 2.31 | 0.0 | 6.60 | 0.71 | 0.0 | 22.64 | 10.49 | 0.0 | 73 | -9.88 | 0.0 |
18Q3 (3) | 1.22 | 7.02 | 0.0 | 0.09 | 12.5 | 0.0 | 0.08 | 0.0 | 0.0 | 0.25 | 8.7 | 0.0 | 7.38 | 5.12 | 0.0 | 6.56 | -6.56 | 0.0 | 20.49 | 1.57 | 0.0 | 81 | 0.0 | 0.0 |
18Q2 (2) | 1.14 | 3.64 | 0.0 | 0.08 | -20.0 | 0.0 | 0.08 | 33.33 | 0.0 | 0.23 | -4.17 | 0.0 | 7.02 | -22.81 | 0.0 | 7.02 | 28.65 | 0.0 | 20.18 | -7.53 | 0.0 | 81 | 0.0 | 0.0 |
18Q1 (1) | 1.1 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 9.09 | 0.0 | 0.0 | 5.45 | 0.0 | 0.0 | 21.82 | 0.0 | 0.0 | 81 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2022 (10) | 4.15 | -7.78 | 0.26 | -18.75 | 0.36 | 5.88 | 1.33 | 20.91 | 6.27 | -11.9 | 8.67 | 14.81 | 32.05 | 31.11 | 80 | 9.59 |
2021 (9) | 4.5 | -3.43 | 0.32 | -21.95 | 0.34 | 13.33 | 1.1 | 19.57 | 7.11 | -19.18 | 7.56 | 17.36 | 24.44 | 23.82 | 73 | 5.8 |
2020 (8) | 4.66 | 15.06 | 0.41 | 32.26 | 0.3 | 0.0 | 0.92 | -6.12 | 8.80 | 14.95 | 6.44 | -13.09 | 19.74 | -18.41 | 69 | 0.0 |
2019 (7) | 4.05 | -10.4 | 0.31 | -11.43 | 0.3 | 3.45 | 0.98 | 1.03 | 7.65 | -1.15 | 7.41 | 15.45 | 24.20 | 12.76 | 69 | -5.48 |
2018 (6) | 4.52 | 4.39 | 0.35 | 25.0 | 0.29 | 7.41 | 0.97 | 1.04 | 7.74 | 19.75 | 6.42 | 2.89 | 21.46 | -3.21 | 73 | -9.88 |
2017 (5) | 4.33 | 6.91 | 0.28 | -20.0 | 0.27 | 22.73 | 0.96 | 1.05 | 6.47 | -25.17 | 6.24 | 14.79 | 22.17 | -5.48 | 81 | 9.46 |
2016 (4) | 4.05 | 0 | 0.35 | 0 | 0.22 | 0 | 0.95 | 0 | 8.64 | 0 | 5.43 | 0 | 23.46 | 0 | 74 | 0 |