玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)6.28-30.386.440.4621.0524.320.27-44.9-10.00.4128.127.897.3273.8716.84.30-20.86-15.456.5384.031.373790.00.0
24Q3 (19)9.0224.7649.090.3815.15-15.560.4916.6711.360.3268.4252.384.21-7.7-43.365.43-6.49-25.33.5535.02.213790.0-9.11
24Q2 (18)7.2364.691.830.3310.0-28.260.4244.8340.00.19-29.63-36.674.56-33.21-29.555.81-12.0637.482.63-57.27-37.813790.0-9.11
24Q1 (17)4.39-25.59-42.080.3-18.92-46.430.29-3.33-29.270.27-28.9522.736.838.97-7.56.6129.9222.136.15-4.51111.913790.0-9.11
23Q4 (16)5.9-2.48-44.180.37-17.78-31.480.3-31.82-25.00.3880.95-9.526.27-15.6922.755.08-30.0834.366.4485.5562.09379-9.11-9.11
23Q3 (15)6.05-14.79-28.910.45-2.17-4.260.4446.67-16.980.21-30.0-27.597.4414.834.687.2772.1216.783.47-17.851.864170.03.47
23Q2 (14)7.1-6.33-23.240.46-17.86-13.210.3-26.83-33.330.336.3636.366.48-12.313.074.23-21.88-13.154.2345.5877.664170.03.47
23Q1 (13)7.58-28.29-1.560.563.75.660.412.5-10.870.22-47.624.767.3944.617.335.4142.93-9.462.90-26.966.424170.03.47
22Q4 (12)10.5724.2138.350.5414.8920.00.4-24.5311.110.4244.83-14.295.11-7.5-13.263.78-39.24-19.693.9716.6-38.054173.473.47
22Q3 (11)8.51-8.01.430.47-11.32-18.970.5317.7839.470.2931.827.415.52-3.61-20.116.2328.0237.513.4143.285.894030.08.63
22Q2 (10)9.2520.1311.850.530.023.260.45-2.1715.380.224.7615.795.73-16.7610.24.86-18.573.162.38-12.793.524030.08.63
22Q1 (9)7.70.7950.10.5317.7847.220.4627.7853.330.21-57.1410.536.8816.86-1.925.9726.782.162.73-57.48-26.364030.08.63
21Q4 (8)7.64-8.9435.940.45-22.4140.620.36-5.2620.00.4981.48188.245.89-14.83.444.714.04-11.736.4199.3112.034038.638.63
21Q3 (7)8.391.4566.80.5834.8861.110.38-2.5622.580.2742.1192.866.9132.95-3.414.53-3.96-26.513.2240.0715.623710.0-4.13
21Q2 (6)8.2761.2142.340.4319.4430.30.3930.0105.260.190.058.335.20-25.91-8.464.72-19.3644.212.30-37.9711.243710.0-4.13
21Q1 (5)5.13-8.727.550.3612.5-5.260.30.07.140.1911.7635.717.0223.25-11.915.859.55-0.383.7022.4426.193710.0-4.87
20Q4 (4)5.6211.730.00.32-11.110.00.3-3.230.00.1721.430.05.69-20.440.05.34-13.390.03.028.680.0371-4.130.0
20Q3 (3)5.03-13.430.00.369.090.00.3163.160.00.1416.670.07.1626.010.06.1688.460.02.7834.760.03870.00.0
20Q2 (2)5.8121.80.00.33-13.160.00.19-32.140.00.12-14.290.05.68-28.70.03.27-44.290.02.07-29.630.0387-0.770.0
20Q1 (1)4.770.00.00.380.00.00.280.00.00.140.00.07.970.00.05.870.00.02.940.00.03900.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)26.921.051.46-20.651.471.381.197.215.42-21.485.460.324.426.093790.0
2023 (9)26.64-26.061.84-11.111.45-21.21.11-2.636.9120.225.446.584.1731.69379-9.11
2022 (8)36.0322.432.0713.111.8427.781.14-0.875.75-7.615.114.373.16-19.034173.47
2021 (7)29.4338.561.8330.711.4433.331.15101.756.22-5.664.89-3.773.9145.614038.63
2020 (6)21.24-19.761.4-23.911.08-12.20.57-8.066.59-5.185.089.432.6814.57371-4.13
2019 (5)26.47-19.841.84-7.541.23-31.280.6237.786.9515.344.65-14.282.3471.87387-0.77
2018 (4)33.0214.971.99-4.781.7943.20.4521.626.03-17.185.4224.551.365.783902.36
2017 (3)28.7221.232.09-0.951.259.650.37-9.767.28-18.34.35-9.551.29-25.563818.55
2016 (2)23.69-15.422.1114.671.14-15.560.41-36.928.9135.594.81-0.161.73-25.42351-3.84
2015 (1)28.01-11.71.84-15.981.35-11.760.6518.186.5704.8202.320365-0.54

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