- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 0.09 | 0.0 | 0.0 | 0.14 | 40.0 | -6.67 | 0.14 | 0.0 | -12.5 | 0.23 | 43.75 | 4.55 | 155.56 | 40.0 | -6.67 | 155.56 | 0.0 | -12.5 | 255.56 | 43.75 | 4.55 | 50 | 0.0 | 0.0 |
| 24Q3 (19) | 0.09 | 12.5 | 0.0 | 0.1 | 42.86 | 66.67 | 0.14 | -6.67 | -6.67 | 0.16 | 23.08 | 100.0 | 111.11 | 26.98 | 66.67 | 155.56 | -17.04 | -6.67 | 177.78 | 9.4 | 100.0 | 50 | 0.0 | 47.06 |
| 24Q2 (18) | 0.08 | 60.0 | 700.0 | 0.07 | 0.0 | 40.0 | 0.15 | -31.82 | -11.76 | 0.13 | 18.18 | 18.18 | 87.50 | -37.5 | -82.5 | 187.50 | -57.39 | -88.97 | 162.50 | -26.14 | -85.23 | 50 | 0.0 | 47.06 |
| 24Q1 (17) | 0.05 | -44.44 | 0 | 0.07 | -53.33 | 40.0 | 0.22 | 37.5 | 69.23 | 0.11 | -50.0 | 0.0 | 140.00 | -16.0 | 0 | 440.00 | 147.5 | -75.56 | 220.00 | -10.0 | -96.86 | 50 | 0.0 | 47.06 |
| 23Q4 (16) | 0.09 | 0.0 | 800.0 | 0.15 | 150.0 | 0 | 0.16 | 6.67 | -11.11 | 0.22 | 175.0 | -68.57 | 166.67 | 150.0 | 0 | 177.78 | 6.67 | -90.12 | 244.44 | 175.0 | -96.51 | 50 | 47.06 | 47.06 |
| 23Q3 (15) | 0.09 | 800.0 | 0 | 0.06 | 20.0 | 0 | 0.15 | -11.76 | -46.43 | 0.08 | -27.27 | -78.38 | 66.67 | -86.67 | 0 | 166.67 | -90.2 | 0 | 88.89 | -91.92 | 0 | 34 | 0.0 | -5.56 |
| 23Q2 (14) | 0.01 | 0 | 0 | 0.05 | 0.0 | 0 | 0.17 | 30.77 | 0 | 0.11 | 0.0 | 0 | 500.00 | 0 | 0 | 1700.00 | -5.56 | 0 | 1100.00 | -84.29 | 0 | 34 | 0.0 | 0 |
| 23Q1 (13) | 0 | -100.0 | 0 | 0.05 | 0 | 0 | 0.13 | -27.78 | 0 | 0.11 | -84.29 | 0 | 0.00 | 0 | 0 | 1800.00 | 0.0 | 0 | 7000.00 | 0.0 | 0 | 34 | 0.0 | 0 |
| 22Q4 (12) | 0.01 | 0 | 0 | 0 | 0 | 0 | 0.18 | -35.71 | 0 | 0.7 | 89.19 | 0 | 0.00 | 0 | 0 | 1800.00 | 0 | 0 | 7000.00 | 0 | 0 | 34 | -5.56 | 0 |
| 22Q3 (11) | 0 | 0 | 0 | 0 | 0 | 0 | 0.28 | 0 | 0 | 0.37 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 36 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 0.32 | 68.42 | 0.37 | 23.33 | 0.65 | 4.84 | 0.63 | 18.87 | 115.62 | -26.77 | 203.12 | -37.75 | 196.88 | -29.42 | 50 | 0.0 |
| 2023 (9) | 0.19 | 1800.0 | 0.3 | 0 | 0.62 | -7.46 | 0.53 | -72.68 | 157.89 | 0 | 326.32 | -95.13 | 278.95 | -98.56 | 50 | 47.06 |
| 2022 (8) | 0.01 | 0.0 | 0 | 0 | 0.67 | 71.79 | 1.94 | 133.73 | 0.00 | 0 | 6700.00 | 71.79 | 19400.00 | 133.73 | 34 | -5.56 |
| 2021 (7) | 0.01 | 0.0 | 0 | 0 | 0.39 | -7.14 | 0.83 | 9.21 | 0.00 | 0 | 3900.00 | -7.14 | 8300.00 | 9.21 | 36 | -2.7 |
| 2020 (6) | 0.01 | 0 | 0 | 0 | 0.42 | -10.64 | 0.76 | -8.43 | 0.00 | 0 | 4200.00 | -23.64 | 7600.00 | -9.52 | 37 | 2.78 |
| 2019 (5) | 0 | 0 | 0 | 0 | 0.47 | -4.08 | 0.83 | 10.67 | 0.00 | 0 | 5500.00 | 0.0 | 8400.00 | 0.0 | 36 | 16.13 |
| 2018 (4) | 0 | 0 | 0 | 0 | 0.49 | -10.91 | 0.75 | -10.71 | 0.00 | 0 | 5500.00 | 0.0 | 8400.00 | 0.0 | 31 | -6.06 |
| 2017 (3) | 0.01 | 0 | 0 | 0 | 0.55 | -14.06 | 0.84 | 95.35 | 0.00 | 0 | 5500.00 | 0 | 8400.00 | 0 | 33 | 73.68 |
| 2016 (2) | 0 | 0 | 0 | 0 | 0.64 | 0 | 0.43 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 19 | 0 |
