- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 0.02 | 0.0 | 0.0 | 0.03 | -57.14 | 200.0 | 0.15 | 7.14 | -16.67 | 0.74 | 111.43 | 138.71 | 150.00 | -57.14 | 200.0 | 750.00 | 7.14 | -16.67 | 3700.00 | 111.43 | 138.71 | 35 | 0.0 | 0.0 |
| 24Q2 (19) | 0.02 | 100.0 | 0.0 | 0.07 | 133.33 | 250.0 | 0.14 | -17.65 | -33.33 | 0.35 | 0.0 | -54.55 | 350.00 | 16.67 | 250.0 | 700.00 | -58.82 | -33.33 | 1750.00 | -50.0 | -54.55 | 35 | 0.0 | 0.0 |
| 24Q1 (18) | 0.01 | -50.0 | -50.0 | 0.03 | 0.0 | 200.0 | 0.17 | -10.53 | 6.25 | 0.35 | -2.78 | -16.67 | 300.00 | 100.0 | 500.0 | 1700.00 | 78.95 | 112.5 | 3500.00 | 94.44 | 66.67 | 35 | 0.0 | 0.0 |
| 23Q4 (17) | 0.02 | 0.0 | 0.0 | 0.03 | 200.0 | 200.0 | 0.19 | 5.56 | 18.75 | 0.36 | 16.13 | 16.13 | 150.00 | 200.0 | 200.0 | 950.00 | 5.56 | 18.75 | 1800.00 | 16.13 | 16.13 | 35 | 0.0 | 0.0 |
| 23Q3 (16) | 0.02 | 0.0 | 0.0 | 0.01 | -50.0 | 0.0 | 0.18 | -14.29 | 28.57 | 0.31 | -59.74 | -71.03 | 50.00 | -50.0 | 0.0 | 900.00 | -14.29 | 28.57 | 1550.00 | -59.74 | -71.03 | 35 | 0.0 | -2.78 |
| 23Q2 (15) | 0.02 | 0.0 | 0.0 | 0.02 | 100.0 | 100.0 | 0.21 | 31.25 | 50.0 | 0.77 | 83.33 | 30.51 | 100.00 | 100.0 | 100.0 | 1050.00 | 31.25 | 50.0 | 3850.00 | 83.33 | 30.51 | 35 | 0.0 | -2.78 |
| 23Q1 (14) | 0.02 | 0.0 | 100.0 | 0.01 | 0.0 | 0.0 | 0.16 | 0.0 | 14.29 | 0.42 | 35.48 | 147.06 | 50.00 | 0.0 | -50.0 | 800.00 | 0.0 | -42.86 | 2100.00 | 35.48 | 23.53 | 35 | 0.0 | -2.78 |
| 22Q4 (13) | 0.02 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.16 | 14.29 | -23.81 | 0.31 | -71.03 | 82.35 | 50.00 | 0.0 | 0.0 | 800.00 | 14.29 | -23.81 | 1550.00 | -71.03 | 82.35 | 35 | -2.78 | -2.78 |
| 22Q3 (12) | 0.02 | 0.0 | 100.0 | 0.01 | 0.0 | 0.0 | 0.14 | 0.0 | -6.67 | 1.07 | 81.36 | 613.33 | 50.00 | 0.0 | -50.0 | 700.00 | 0.0 | -53.33 | 5350.00 | 81.36 | 256.67 | 36 | 0.0 | -12.2 |
| 22Q2 (11) | 0.02 | 100.0 | 0 | 0.01 | 0.0 | 0 | 0.14 | 0.0 | 0 | 0.59 | 247.06 | 0 | 50.00 | -50.0 | 0 | 700.00 | -50.0 | 0 | 2950.00 | 73.53 | 0 | 36 | 0.0 | 0 |
| 22Q1 (10) | 0.01 | -50.0 | 0 | 0.01 | 0.0 | 0 | 0.14 | -33.33 | 0 | 0.17 | 0.0 | 0 | 100.00 | 100.0 | 0 | 1400.00 | 33.33 | 0 | 1700.00 | 100.0 | 0 | 36 | 0.0 | 0 |
| 21Q4 (9) | 0.02 | 100.0 | 0 | 0.01 | 0.0 | 0 | 0.21 | 40.0 | 0 | 0.17 | 13.33 | 0 | 50.00 | -50.0 | 0 | 1050.00 | -30.0 | 0 | 850.00 | -43.33 | 0 | 36 | -12.2 | 0 |
| 21Q3 (8) | 0.01 | 0 | 0 | 0.01 | 0 | 0 | 0.15 | 0 | 0 | 0.15 | 0 | 0 | 100.00 | 0 | 0 | 1500.00 | 0 | 0 | 1500.00 | 0 | 0 | 41 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 0.07 | 0.0 | 0.07 | 75.0 | 0.75 | 27.12 | 1.85 | -13.55 | 100.00 | 75.0 | 1071.43 | 27.12 | 2642.86 | -13.55 | 35 | 0.0 |
| 2022 (9) | 0.07 | 0.0 | 0.04 | 0.0 | 0.59 | -4.84 | 2.14 | 245.16 | 57.14 | 0.0 | 842.86 | -4.84 | 3057.14 | 245.16 | 35 | -2.78 |
| 2021 (8) | 0.07 | 0.0 | 0.04 | -20.0 | 0.62 | 1.64 | 0.62 | -13.89 | 57.14 | -20.0 | 885.71 | 1.64 | 885.71 | -13.89 | 36 | -12.2 |
| 2020 (7) | 0.07 | 16.67 | 0.05 | -28.57 | 0.61 | 17.31 | 0.72 | -26.53 | 71.43 | -38.78 | 871.43 | 0.55 | 1028.57 | -37.03 | 41 | 10.81 |
| 2019 (6) | 0.06 | 20.0 | 0.07 | -12.5 | 0.52 | 26.83 | 0.98 | 55.56 | 116.67 | -27.08 | 866.67 | 5.69 | 1633.33 | 29.63 | 37 | 12.12 |
| 2018 (5) | 0.05 | 0.0 | 0.08 | 0.0 | 0.41 | 95.24 | 0.63 | 31.25 | 160.00 | 0.0 | 820.00 | 95.24 | 1260.00 | 31.25 | 33 | 6.45 |
| 2017 (4) | 0.05 | -16.67 | 0.08 | 60.0 | 0.21 | 133.33 | 0.48 | 84.62 | 160.00 | 92.0 | 420.00 | 180.0 | 960.00 | 121.54 | 31 | 47.62 |
| 2016 (3) | 0.06 | 0 | 0.05 | 0 | 0.09 | 0 | 0.26 | 0 | 83.33 | 0 | 150.00 | 0 | 433.33 | 0 | 21 | 0 |
