- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q1 (20) | 4.0 | -9.3 | -4.76 | 0.13 | -7.14 | -23.53 | 0.36 | -10.0 | 63.64 | 0.05 | 66.67 | 0.0 | 3.25 | 2.38 | -19.71 | 9.00 | -0.78 | 71.82 | 1.25 | 83.75 | 5.0 | 0 | 0 | 0 |
| 23Q4 (19) | 4.41 | -4.13 | 12.79 | 0.14 | 0.0 | -12.5 | 0.4 | 33.33 | 207.69 | 0.03 | 0.0 | -57.14 | 3.17 | 4.31 | -22.42 | 9.07 | 39.08 | 172.81 | 0.68 | 4.31 | -62.0 | 0 | 0 | 0 |
| 23Q3 (18) | 4.6 | 10.05 | 38.97 | 0.14 | 180.0 | 0.0 | 0.3 | 11.11 | 150.0 | 0.03 | -72.73 | -62.5 | 3.04 | 154.43 | -28.04 | 6.52 | 0.97 | 79.89 | 0.65 | -75.22 | -73.02 | 0 | 0 | 0 |
| 23Q2 (17) | 4.18 | -0.48 | 18.41 | 0.05 | -70.59 | -54.55 | 0.27 | 22.73 | 145.45 | 0.11 | 120.0 | 37.5 | 1.20 | -70.45 | -61.61 | 6.46 | 23.31 | 107.29 | 2.63 | 121.05 | 16.12 | 0 | 0 | 0 |
| 23Q1 (16) | 4.2 | 7.42 | 33.76 | 0.17 | 6.25 | 70.0 | 0.22 | 69.23 | 144.44 | 0.05 | -28.57 | -28.57 | 4.05 | -1.09 | 27.1 | 5.24 | 57.55 | 82.75 | 1.19 | -33.5 | -46.6 | 0 | 0 | 0 |
| 22Q4 (15) | 3.91 | 18.13 | 20.68 | 0.16 | 14.29 | 60.0 | 0.13 | 8.33 | 30.0 | 0.07 | -12.5 | 0.0 | 4.09 | -3.25 | 32.58 | 3.32 | -8.29 | 7.72 | 1.79 | -25.93 | -17.14 | 0 | 0 | 0 |
| 22Q3 (14) | 3.31 | -6.23 | -2.07 | 0.14 | 27.27 | 40.0 | 0.12 | 9.09 | 9.09 | 0.08 | 0.0 | 33.33 | 4.23 | 35.73 | 42.96 | 3.63 | 16.34 | 11.4 | 2.42 | 6.65 | 36.15 | 0 | 0 | 0 |
| 22Q2 (13) | 3.53 | 12.42 | 32.71 | 0.11 | 10.0 | 0.0 | 0.11 | 22.22 | 10.0 | 0.08 | 14.29 | 14.29 | 3.12 | -2.15 | -24.65 | 3.12 | 8.72 | -17.11 | 2.27 | 1.66 | -13.88 | 0 | 0 | 0 |
| 22Q1 (12) | 3.14 | -3.09 | 1.29 | 0.1 | 0.0 | 0.0 | 0.09 | -10.0 | 0.0 | 0.07 | 0.0 | 16.67 | 3.18 | 3.18 | -1.27 | 2.87 | -7.13 | -1.27 | 2.23 | 3.18 | 15.18 | 0 | 0 | 0 |
| 21Q4 (11) | 3.24 | -4.14 | 36.13 | 0.1 | 0.0 | 66.67 | 0.1 | -9.09 | 42.86 | 0.07 | 16.67 | 75.0 | 3.09 | 4.32 | 22.43 | 3.09 | -5.16 | 4.94 | 2.16 | 21.71 | 28.55 | 0 | 0 | 0 |
| 21Q3 (10) | 3.38 | 27.07 | 58.69 | 0.1 | -9.09 | 25.0 | 0.11 | 10.0 | 0.0 | 0.06 | -14.29 | 0.0 | 2.96 | -28.46 | -21.23 | 3.25 | -13.43 | -36.98 | 1.78 | -32.54 | -36.98 | 0 | 0 | 0 |
| 21Q2 (9) | 2.66 | -14.19 | 1.53 | 0.11 | 10.0 | 37.5 | 0.1 | 11.11 | -16.67 | 0.07 | 16.67 | 16.67 | 4.14 | 28.2 | 35.43 | 3.76 | 29.49 | -17.92 | 2.63 | 35.96 | 14.91 | 0 | 0 | 0 |
| 21Q1 (8) | 3.1 | 30.25 | 14.39 | 0.1 | 66.67 | 0.0 | 0.09 | 28.57 | -18.18 | 0.06 | 50.0 | 20.0 | 3.23 | 27.96 | -12.58 | 2.90 | -1.29 | -28.48 | 1.94 | 15.16 | 4.9 | 0 | 0 | 0 |
| 20Q4 (7) | 2.38 | 11.74 | -19.87 | 0.06 | -25.0 | -45.45 | 0.07 | -36.36 | -36.36 | 0.04 | -33.33 | 300.0 | 2.52 | -32.88 | -31.93 | 2.94 | -43.05 | -20.59 | 1.68 | -40.34 | 399.16 | 0 | 0 | 0 |
| 20Q3 (6) | 2.13 | -18.7 | -20.22 | 0.08 | 0.0 | -33.33 | 0.11 | -8.33 | 10.0 | 0.06 | 0.0 | 200.0 | 3.76 | 23.0 | -16.43 | 5.16 | 12.75 | 37.89 | 2.82 | 23.0 | 276.06 | 0 | 0 | 0 |
| 20Q2 (5) | 2.62 | -3.32 | 19.63 | 0.08 | -20.0 | -20.0 | 0.12 | 9.09 | 9.09 | 0.06 | 20.0 | 200.0 | 3.05 | -17.25 | -33.13 | 4.58 | 12.84 | -8.81 | 2.29 | 24.12 | 150.76 | 0 | 0 | 0 |
| 20Q1 (4) | 2.71 | -8.75 | 0.0 | 0.1 | -9.09 | 0.0 | 0.11 | 0.0 | 0.0 | 0.05 | 400.0 | 0.0 | 3.69 | -0.37 | 0.0 | 4.06 | 9.59 | 0.0 | 1.85 | 447.97 | 0.0 | 0 | 0 | 0.0 |
| 19Q4 (3) | 2.97 | 11.24 | 0.0 | 0.11 | -8.33 | 0.0 | 0.11 | 10.0 | 0.0 | 0.01 | -50.0 | 0.0 | 3.70 | -17.59 | 0.0 | 3.70 | -1.11 | 0.0 | 0.34 | -55.05 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (2) | 2.67 | 21.92 | 0.0 | 0.12 | 20.0 | 0.0 | 0.1 | -9.09 | 0.0 | 0.02 | 0.0 | 0.0 | 4.49 | -1.57 | 0.0 | 3.75 | -25.43 | 0.0 | 0.75 | -17.98 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (1) | 2.19 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 4.57 | 0.0 | 0.0 | 5.02 | 0.0 | 0.0 | 0.91 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 17.39 | 25.2 | 0.5 | -1.96 | 1.19 | 164.44 | 0.23 | -25.81 | 2.88 | -21.69 | 6.84 | 111.22 | 1.32 | -40.74 | 0 | 0 |
| 2022 (9) | 13.89 | 12.2 | 0.51 | 24.39 | 0.45 | 15.38 | 0.31 | 19.23 | 3.67 | 10.87 | 3.24 | 2.84 | 2.23 | 6.27 | 0 | 0 |
| 2021 (8) | 12.38 | 25.81 | 0.41 | 28.12 | 0.39 | -2.5 | 0.26 | 23.81 | 3.31 | 1.84 | 3.15 | -22.5 | 2.10 | -1.59 | 0 | 0 |
| 2020 (7) | 9.84 | -8.38 | 0.32 | -21.95 | 0.4 | 0.0 | 0.21 | 133.33 | 3.25 | -14.81 | 4.07 | 9.15 | 2.13 | 154.67 | 0 | 0 |
| 2019 (6) | 10.74 | 20.81 | 0.41 | 24.24 | 0.4 | 81.82 | 0.09 | -30.77 | 3.82 | 2.84 | 3.72 | 50.5 | 0.84 | -42.69 | 0 | 0 |
| 2018 (5) | 8.89 | 5129.41 | 0.33 | 0 | 0.22 | 2100.0 | 0.13 | 0 | 3.71 | 0 | 2.47 | -57.93 | 1.46 | 0 | 0 | 0 |
| 2017 (4) | 0.17 | 0 | 0 | 0 | 0.01 | 0 | 0 | 0 | 0.00 | 0 | 5.88 | 0 | 0.00 | 0 | 0 | 0 |
