- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 1.62 | 27.56 | 20.9 | 0.12 | 0.0 | 0.0 | 0.19 | 5.56 | 26.67 | 0.11 | -8.33 | 10.0 | 7.41 | -21.6 | -17.28 | 11.73 | -17.25 | 4.77 | 6.79 | -28.14 | -9.01 | 0 | 0 | 0 |
| 24Q2 (19) | 1.27 | 10.43 | -6.62 | 0.12 | 0.0 | 9.09 | 0.18 | 12.5 | -5.26 | 0.12 | 0.0 | 20.0 | 9.45 | -9.45 | 16.82 | 14.17 | 1.87 | 1.45 | 9.45 | -9.45 | 28.5 | 0 | 0 | 0 |
| 24Q1 (18) | 1.15 | -17.27 | -20.69 | 0.12 | 9.09 | 33.33 | 0.16 | 0.0 | 0.0 | 0.12 | 20.0 | 33.33 | 10.43 | 31.86 | 68.12 | 13.91 | 20.87 | 26.09 | 10.43 | 45.04 | 68.12 | 0 | 0 | 0 |
| 23Q4 (17) | 1.39 | 3.73 | -11.46 | 0.11 | -8.33 | 37.5 | 0.16 | 6.67 | -15.79 | 0.1 | 0.0 | 25.0 | 7.91 | -11.63 | 55.31 | 11.51 | 2.83 | -4.88 | 7.19 | -3.6 | 41.19 | 0 | 0 | 0 |
| 23Q3 (16) | 1.34 | -1.47 | 4.69 | 0.12 | 9.09 | 33.33 | 0.15 | -21.05 | -11.76 | 0.1 | 0.0 | 25.0 | 8.96 | 10.72 | 27.36 | 11.19 | -19.87 | -15.72 | 7.46 | 1.49 | 19.4 | 0 | 0 | 0 |
| 23Q2 (15) | 1.36 | -6.21 | 8.8 | 0.11 | 22.22 | 37.5 | 0.19 | 18.75 | 26.67 | 0.1 | 11.11 | 25.0 | 8.09 | 30.31 | 26.38 | 13.97 | 26.61 | 16.42 | 7.35 | 18.46 | 14.89 | 0 | 0 | 0 |
| 23Q1 (14) | 1.45 | -7.64 | 2.84 | 0.09 | 12.5 | 28.57 | 0.16 | -15.79 | 6.67 | 0.09 | 12.5 | 12.5 | 6.21 | 21.81 | 25.02 | 11.03 | -8.82 | 3.72 | 6.21 | 21.81 | 9.4 | 0 | 0 | 0 |
| 22Q4 (13) | 1.57 | 22.66 | 33.05 | 0.08 | -11.11 | -11.11 | 0.19 | 11.76 | 35.71 | 0.08 | 0.0 | 0.0 | 5.10 | -27.53 | -33.19 | 12.10 | -8.88 | 2.0 | 5.10 | -18.47 | -24.84 | 0 | 0 | 0 |
| 22Q3 (12) | 1.28 | 2.4 | 2.4 | 0.09 | 12.5 | 0.0 | 0.17 | 13.33 | 41.67 | 0.08 | 0.0 | 14.29 | 7.03 | 9.86 | -2.34 | 13.28 | 10.68 | 38.35 | 6.25 | -2.34 | 11.61 | 0 | 0 | 0 |
| 22Q2 (11) | 1.25 | -11.35 | -50.0 | 0.08 | 14.29 | -50.0 | 0.15 | 0.0 | -44.44 | 0.08 | 0.0 | -38.46 | 6.40 | 28.91 | 0.0 | 12.00 | 12.8 | 11.11 | 6.40 | 12.8 | 23.08 | 0 | 0 | 0 |
| 22Q1 (10) | 1.41 | 19.49 | 0 | 0.07 | -22.22 | 0 | 0.15 | 7.14 | 0 | 0.08 | 0.0 | 0 | 4.96 | -34.91 | 0 | 10.64 | -10.33 | 0 | 5.67 | -16.31 | 0 | 0 | 0 | 0 |
| 21Q4 (9) | 1.18 | -5.6 | 0 | 0.09 | 0.0 | 0 | 0.14 | 16.67 | 0 | 0.08 | 14.29 | 0 | 7.63 | 5.93 | 0 | 11.86 | 23.59 | 0 | 6.78 | 21.07 | 0 | 0 | 0 | 0 |
| 21Q3 (8) | 1.25 | -50.0 | 0 | 0.09 | -43.75 | 0 | 0.12 | -55.56 | 0 | 0.07 | -46.15 | 0 | 7.20 | 12.5 | 0 | 9.60 | -11.11 | 0 | 5.60 | 7.69 | 0 | 0 | 0 | 0 |
| 21Q2 (7) | 2.5 | 0 | 0 | 0.16 | 0 | 0 | 0.27 | 0 | 0 | 0.13 | 0 | 0 | 6.40 | 0 | 0 | 10.80 | 0 | 0 | 5.20 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.54 | 0.36 | 0.42 | 27.27 | 0.66 | 0.0 | 0.39 | 21.88 | 7.58 | 26.81 | 11.91 | -0.36 | 7.04 | 21.44 | 0 | 0 |
| 2022 (9) | 5.52 | 12.2 | 0.33 | 0.0 | 0.66 | 26.92 | 0.32 | 14.29 | 5.98 | -10.87 | 11.96 | 13.13 | 5.80 | 1.86 | 0 | 0 |
| 2021 (8) | 4.92 | 12.33 | 0.33 | 22.22 | 0.52 | -7.14 | 0.28 | 7.69 | 6.71 | 8.81 | 10.57 | -17.33 | 5.69 | -4.13 | 0 | 0 |
| 2020 (7) | 4.38 | -19.63 | 0.27 | -3.57 | 0.56 | -18.84 | 0.26 | -16.13 | 6.16 | 19.99 | 12.79 | 0.99 | 5.94 | 4.36 | 0 | 0 |
| 2019 (6) | 5.45 | -26.65 | 0.28 | -37.78 | 0.69 | -23.33 | 0.31 | -16.22 | 5.14 | -15.17 | 12.66 | 4.52 | 5.69 | 14.22 | 0 | 0 |
| 2018 (5) | 7.43 | 7.37 | 0.45 | -13.46 | 0.9 | 119.51 | 0.37 | 2.78 | 6.06 | -19.4 | 12.11 | 104.44 | 4.98 | -4.28 | 0 | 0 |
| 2017 (4) | 6.92 | 0 | 0.52 | 0 | 0.41 | 0 | 0.36 | 0 | 7.51 | 0 | 5.92 | 0 | 5.20 | 0 | 0 | 0 |
