- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.1 | 9.95 | 8.81 | 0.23 | 9.52 | -4.17 | 0.26 | 8.33 | 18.18 | 0.14 | 0.0 | 16.67 | 10.95 | -0.39 | -11.92 | 12.38 | -1.47 | 8.61 | 6.67 | -9.05 | 7.22 | 0 | 0 | 0 |
| 24Q2 (19) | 1.91 | -15.49 | -3.54 | 0.21 | -4.55 | 0.0 | 0.24 | 0.0 | -4.0 | 0.14 | 7.69 | -12.5 | 10.99 | 12.95 | 3.66 | 12.57 | 18.32 | -0.48 | 7.33 | 27.43 | -9.29 | 0 | 0 | 0 |
| 24Q1 (18) | 2.26 | 2.26 | 18.95 | 0.22 | -8.33 | 22.22 | 0.24 | 14.29 | 20.0 | 0.13 | 18.18 | -18.75 | 9.73 | -10.36 | 2.75 | 10.62 | 11.76 | 0.88 | 5.75 | 15.57 | -31.69 | 0 | 0 | 0 |
| 23Q4 (17) | 2.21 | 14.51 | 9.41 | 0.24 | 0.0 | 26.32 | 0.21 | -4.55 | -8.7 | 0.11 | -8.33 | -42.11 | 10.86 | -12.67 | 15.46 | 9.50 | -16.64 | -16.55 | 4.98 | -19.95 | -47.08 | 0 | 0 | 0 |
| 23Q3 (16) | 1.93 | -2.53 | 16.27 | 0.24 | 14.29 | 33.33 | 0.22 | -12.0 | 10.0 | 0.12 | -25.0 | -20.0 | 12.44 | 17.25 | 14.68 | 11.40 | -9.72 | -5.39 | 6.22 | -23.06 | -31.19 | 0 | 0 | 0 |
| 23Q2 (15) | 1.98 | 4.21 | 22.22 | 0.21 | 16.67 | 40.0 | 0.25 | 25.0 | 38.89 | 0.16 | 0.0 | 33.33 | 10.61 | 11.95 | 14.55 | 12.63 | 19.95 | 13.64 | 8.08 | -4.04 | 9.09 | 0 | 0 | 0 |
| 23Q1 (14) | 1.9 | -5.94 | 8.57 | 0.18 | -5.26 | 20.0 | 0.2 | -13.04 | 11.11 | 0.16 | -15.79 | 45.45 | 9.47 | 0.72 | 10.53 | 10.53 | -7.55 | 2.34 | 8.42 | -10.47 | 33.97 | 0 | 0 | 0 |
| 22Q4 (13) | 2.02 | 21.69 | 11.6 | 0.19 | 5.56 | 18.75 | 0.23 | 15.0 | 21.05 | 0.19 | 26.67 | 18.75 | 9.41 | -13.26 | 6.4 | 11.39 | -5.5 | 8.47 | 9.41 | 4.09 | 6.4 | 0 | 0 | 0 |
| 22Q3 (12) | 1.66 | 2.47 | 3.75 | 0.18 | 20.0 | 28.57 | 0.2 | 11.11 | 11.11 | 0.15 | 25.0 | 15.38 | 10.84 | 17.11 | 23.92 | 12.05 | 8.43 | 7.1 | 9.04 | 21.99 | 11.21 | 0 | 0 | 0 |
| 22Q2 (11) | 1.62 | -7.43 | -54.11 | 0.15 | 0.0 | -48.28 | 0.18 | 0.0 | -56.1 | 0.12 | 9.09 | -47.83 | 9.26 | 8.02 | 12.71 | 11.11 | 8.02 | -4.34 | 7.41 | 17.85 | 13.69 | 0 | 0 | 0 |
| 22Q1 (10) | 1.75 | -3.31 | 0 | 0.15 | -6.25 | 0 | 0.18 | -5.26 | 0 | 0.11 | -31.25 | 0 | 8.57 | -3.04 | 0 | 10.29 | -2.02 | 0 | 6.29 | -28.89 | 0 | 0 | 0 | 0 |
| 21Q4 (9) | 1.81 | 13.12 | 0 | 0.16 | 14.29 | 0 | 0.19 | 5.56 | 0 | 0.16 | 23.08 | 0 | 8.84 | 1.03 | 0 | 10.50 | -6.69 | 0 | 8.84 | 8.8 | 0 | 0 | 0 | 0 |
| 21Q3 (8) | 1.6 | -54.67 | 0 | 0.14 | -51.72 | 0 | 0.18 | -56.1 | 0 | 0.13 | -43.48 | 0 | 8.75 | 6.51 | 0 | 11.25 | -3.14 | 0 | 8.12 | 24.7 | 0 | 0 | 0 | 0 |
| 21Q2 (7) | 3.53 | 0 | 0 | 0.29 | 0 | 0 | 0.41 | 0 | 0 | 0.23 | 0 | 0 | 8.22 | 0 | 0 | 11.61 | 0 | 0 | 6.52 | 0 | 0 | 0 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8.01 | 13.62 | 0.88 | 29.41 | 0.88 | 11.39 | 0.56 | -1.75 | 10.99 | 13.9 | 10.99 | -1.96 | 6.99 | -13.53 | 0 | 0 |
| 2022 (9) | 7.05 | 1.59 | 0.68 | 17.24 | 0.79 | 1.28 | 0.57 | 9.62 | 9.65 | 15.41 | 11.21 | -0.3 | 8.09 | 7.91 | 0 | 0 |
| 2021 (8) | 6.94 | 4.68 | 0.58 | -9.38 | 0.78 | -6.02 | 0.52 | 62.5 | 8.36 | -13.42 | 11.24 | -10.22 | 7.49 | 55.24 | 0 | 0 |
| 2020 (7) | 6.63 | 13.53 | 0.64 | -20.99 | 0.83 | 2.47 | 0.32 | 52.38 | 9.65 | -30.4 | 12.52 | -9.74 | 4.83 | 34.22 | 0 | 0 |
| 2019 (6) | 5.84 | 75.38 | 0.81 | 97.56 | 0.81 | 20.9 | 0.21 | 16.67 | 13.87 | 12.65 | 13.87 | -31.06 | 3.60 | -33.48 | 0 | 0 |
| 2018 (5) | 3.33 | 0 | 0.41 | 0 | 0.67 | 0 | 0.18 | 0 | 12.31 | 0 | 20.12 | 0 | 5.41 | 0 | 0 | 0 |
