玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)6.19-38.89-76.160.3313.7937.51.16-12.1219.590005.3386.22476.8818.7443.81401.730.00003680.062.83
24Q2 (19)10.131.1-49.850.29-12.12107.141.3262.9653.490002.86-13.08313.0613.0361.19206.070.00003680.062.83
24Q1 (18)10.02-18.346.710.3326.92153.850.819.46-23.580003.2955.42137.898.0834.04-28.390.00003680.062.83
23Q4 (17)12.27-52.75-44.150.268.3344.440.74-23.71-47.890002.12129.29158.636.0361.47-6.690.000036862.8362.83
23Q3 (16)25.9728.5621.30.2471.4341.180.9712.7914.120000.9233.3416.393.74-12.27-5.920.00002260.020.86
23Q2 (15)20.2115.1264.760.147.69-12.50.86-18.8736.510000.69-49.94-46.894.26-62.29-17.150.00002260.020.86
23Q1 (14)9.39-57.2627.410.13-27.78-27.781.06-25.3576.670001.3868.98-43.3111.2974.6638.660.00002260.020.86
22Q4 (13)21.972.6221.780.185.8812.51.4267.06305.710000.823.18-7.626.4662.8233.140.000022620.8620.86
22Q3 (12)21.4174.631397.20.176.25-15.00.8534.9223.190000.79-39.16-94.323.97-22.74-91.770.00001870.00
22Q2 (11)12.2666.35489.420.16-11.11-46.670.635.018.870001.31-46.57-90.955.14-36.88-79.830.00001870.00
22Q1 (10)7.37-59.1500.1812.500.671.4300002.44175.3708.14319.62-90.10.00001870.00
21Q4 (9)18.041161.541904.440.16-20.000.35-49.28-52.70000.89-93.6601.94-95.98-97.640.000018700
21Q3 (8)1.43-31.2500.2-33.3300.6930.19000013.99-3.03048.2589.37126.410.0000000
21Q2 (7)2.08070.490.3000.530103.8500014.420025.48-69.0119.560.0000000
21Q1 (6)0-100.000000-100.000000.000082.220.000.0000000
20Q4 (5)0.9000000.74000000.000082.22285.8100.0000000
20Q3 (4)0-100.00.0000.00-100.00.0000.00.0000.021.310.00.00.0000.0000.0
20Q2 (3)1.2200.0000.00.2600.0000.00.0000.021.3100.00.0000.0000.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)67.847.670.7710.03.633.12001.142.175.35-4.220.0002260.0
2022 (9)63.01192.390.76.063.52124.2001.11-63.735.59-23.320.00022620.86
2021 (8)21.55921.330.6601.5757.0003.0607.29-84.630.0001870
2020 (7)2.1119.89001.035.14000.00047.3912.720.00000
2019 (6)1.765.39000.741.37000.00042.05-3.810.00000
2018 (5)1.670000.730000.00043.7100.00000

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