- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.97 | -47.25 | 25.32 | 0.14 | 0.0 | 0.0 | 0.09 | -10.0 | 0.0 | 0.07 | 16.67 | 40.0 | 4.71 | 89.56 | -20.2 | 3.03 | 70.61 | -20.2 | 2.36 | 121.16 | 11.72 | 93 | 0.0 | 8.14 |
| 24Q2 (19) | 5.63 | -18.64 | 12.83 | 0.14 | -12.5 | -6.67 | 0.1 | 0.0 | 11.11 | 0.06 | 0.0 | 20.0 | 2.49 | 7.55 | -17.28 | 1.78 | 22.91 | -1.52 | 1.07 | 22.91 | 6.36 | 93 | 0.0 | 8.14 |
| 24Q1 (18) | 6.92 | 136.18 | 21.4 | 0.16 | -5.88 | 33.33 | 0.1 | -9.09 | 11.11 | 0.06 | 0.0 | 20.0 | 2.31 | -60.15 | 9.83 | 1.45 | -61.51 | -8.48 | 0.87 | -57.66 | -1.16 | 93 | 0.0 | 8.14 |
| 23Q4 (17) | 2.93 | 23.63 | 38.86 | 0.17 | 21.43 | 41.67 | 0.11 | 22.22 | 37.5 | 0.06 | 20.0 | 50.0 | 5.80 | -1.78 | 2.02 | 3.75 | -1.14 | -0.98 | 2.05 | -2.94 | 8.02 | 93 | 8.14 | 8.14 |
| 23Q3 (16) | 2.37 | -52.51 | 34.66 | 0.14 | -6.67 | 0.0 | 0.09 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 5.91 | 96.51 | -25.74 | 3.80 | 110.55 | -25.74 | 2.11 | 110.55 | -25.74 | 86 | 0.0 | 21.13 |
| 23Q2 (15) | 4.99 | -12.46 | -0.4 | 0.15 | 25.0 | 25.0 | 0.09 | 0.0 | 0.0 | 0.05 | 0.0 | 25.0 | 3.01 | 42.79 | 25.5 | 1.80 | 14.23 | 0.4 | 1.00 | 14.23 | 25.5 | 86 | 0.0 | 21.13 |
| 23Q1 (14) | 5.7 | 170.14 | -3.06 | 0.12 | 0.0 | -7.69 | 0.09 | 12.5 | 12.5 | 0.05 | 25.0 | 25.0 | 2.11 | -62.98 | -4.78 | 1.58 | -58.36 | 16.05 | 0.88 | -53.73 | 28.95 | 86 | 0.0 | 21.13 |
| 22Q4 (13) | 2.11 | 19.89 | 27.88 | 0.12 | -14.29 | -36.84 | 0.08 | -11.11 | -20.0 | 0.04 | -20.0 | 33.33 | 5.69 | -28.5 | -50.61 | 3.79 | -25.86 | -37.44 | 1.90 | -33.27 | 4.27 | 86 | 21.13 | -89.17 |
| 22Q3 (12) | 1.76 | -64.87 | -21.08 | 0.14 | 16.67 | 27.27 | 0.09 | 0.0 | 12.5 | 0.05 | 25.0 | 66.67 | 7.95 | 232.1 | 61.26 | 5.11 | 184.66 | 42.54 | 2.84 | 255.82 | 111.17 | 71 | 0.0 | 16.39 |
| 22Q2 (11) | 5.01 | -14.8 | 11.83 | 0.12 | -7.69 | 0.0 | 0.09 | 12.5 | 125.0 | 0.04 | 0.0 | 33.33 | 2.40 | 8.34 | -10.58 | 1.80 | 32.04 | 101.2 | 0.80 | 17.37 | 19.23 | 71 | 0.0 | 16.39 |
| 22Q1 (10) | 5.88 | 256.36 | 78.72 | 0.13 | -31.58 | 18.18 | 0.08 | -20.0 | 14.29 | 0.04 | 33.33 | 33.33 | 2.21 | -80.8 | -33.87 | 1.36 | -77.55 | -36.05 | 0.68 | -62.59 | -25.4 | 71 | -91.06 | 16.39 |
| 21Q4 (9) | 1.65 | -26.01 | -47.95 | 0.19 | 72.73 | -13.64 | 0.1 | 25.0 | -23.08 | 0.03 | 0.0 | -70.0 | 11.52 | 133.44 | 65.92 | 6.06 | 68.94 | 47.79 | 1.82 | 35.15 | -42.36 | 794 | 1201.64 | 1201.64 |
| 21Q3 (8) | 2.23 | -50.22 | 0 | 0.11 | -8.33 | 0 | 0.08 | 100.0 | 0 | 0.03 | 0.0 | 0 | 4.93 | 84.16 | 0 | 3.59 | 301.79 | 0 | 1.35 | 100.9 | 0 | 61 | 0.0 | 0 |
| 21Q2 (7) | 4.48 | 36.17 | 0 | 0.12 | 9.09 | 0 | 0.04 | -42.86 | 0 | 0.03 | 0.0 | 0 | 2.68 | -19.89 | 0 | 0.89 | -58.04 | 0 | 0.67 | -26.56 | 0 | 61 | 0.0 | 0 |
| 21Q1 (6) | 3.29 | 3.79 | 0 | 0.11 | -50.0 | 0 | 0.07 | -46.15 | 0 | 0.03 | -70.0 | 0 | 3.34 | -51.82 | 0 | 2.13 | -48.12 | 0 | 0.91 | -71.09 | 0 | 61 | 0.0 | 0 |
| 20Q4 (5) | 3.17 | 0 | 0 | 0.22 | 0 | 0 | 0.13 | 0 | 0 | 0.1 | 0 | 0 | 6.94 | 0 | 0 | 4.10 | 0 | 0 | 3.15 | 0 | 0 | 61 | 0 | 0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 15.99 | 8.26 | 0.58 | 13.73 | 0.37 | 8.82 | 0.2 | 17.65 | 3.63 | 5.05 | 2.31 | 0.52 | 1.25 | 8.67 | 93 | 8.14 |
| 2022 (9) | 14.77 | 26.78 | 0.51 | -3.77 | 0.34 | 17.24 | 0.17 | 41.67 | 3.45 | -24.1 | 2.30 | -7.52 | 1.15 | 11.74 | 86 | 21.13 |
| 2021 (8) | 11.65 | 61.36 | 0.53 | 43.24 | 0.29 | 20.83 | 0.12 | 0.0 | 4.55 | -11.23 | 2.49 | -25.11 | 1.03 | -38.03 | 71 | 16.39 |
| 2020 (7) | 7.22 | 33.7 | 0.37 | 19.35 | 0.24 | -14.29 | 0.12 | 20.0 | 5.12 | -10.73 | 3.32 | -35.89 | 1.66 | -10.25 | 61 | 15.09 |
| 2019 (6) | 5.4 | 0 | 0.31 | 0 | 0.28 | 0 | 0.1 | 0 | 5.74 | 0 | 5.19 | 0 | 1.85 | 0 | 53 | 0 |
