玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)3.2515.2532.110.2335.290.00.72.940.00.4343.3372.07.0817.39-24.3121.54-10.68-24.3113.2324.3730.192800.00.0
24Q3 (19)2.82-19.6621.030.17-10.530.00.68-8.11-1.450.315.380.06.0311.37-17.3824.1114.38-18.5710.6443.62-17.382800.06.06
24Q2 (18)3.5122.7339.290.195.5611.760.740.07.250.26-7.1418.185.41-13.99-19.7621.08-18.52-23.07.41-24.34-15.152800.06.06
24Q1 (17)2.8616.2612.160.18-21.7420.00.745.717.250.2812.040.06.29-32.686.9925.87-9.07-4.389.79-3.6624.832800.06.06
23Q4 (16)2.465.58-15.170.2335.29124.730.71.45-60.670.25-16.6725.09.3528.14129.1528.46-3.91-53.6410.16-21.0747.362806.066.06
23Q3 (15)2.33-7.54-19.660.170.0-66.670.690.0137.930.336.3642.867.308.15-58.5129.618.15196.1412.8847.4877.812640.06.88
23Q2 (14)2.52-1.18-5.620.1713.33-66.00.690.0165.380.2210.010.06.7514.68-63.9827.381.19181.188.7311.3116.552640.06.88
23Q1 (13)2.55-12.075.370.15116.13-66.670.69-61.24165.380.20.0-4.765.88118.34-68.3727.06-55.92151.867.8413.73-9.622640.06.88
22Q4 (12)2.90.07.81-0.93-282.35-286.01.78513.79612.00.2-4.7611.11-32.07-282.35-272.5361.38513.79560.446.90-4.763.072646.886.88
22Q3 (11)2.98.61-6.750.512.010.870.2911.5411.540.215.023.5317.59-6.0918.910.002.6919.627.24-3.3332.472470.051.53
22Q2 (10)2.6710.33-13.310.511.114.170.260.00.00.2-4.7633.3318.730.7120.169.74-9.3615.367.49-13.6853.812470.051.53
22Q1 (9)2.42-10.04-17.970.45-10.0-8.160.264.0-10.340.2116.6731.2518.600.0411.9510.7415.69.298.6829.6859.992470.051.53
21Q4 (8)2.69-13.5-9.430.58.7-9.090.25-3.85-3.850.185.8838.4618.5925.670.379.2911.176.166.6922.4152.8724751.5351.53
21Q3 (7)3.110.9774.720.46-4.1715.00.260.08.330.1713.3330.7714.79-5.09-34.188.36-0.96-38.05.4712.24-25.151630.024.43
21Q2 (6)3.084.4142.590.48-2.0417.070.26-10.344.00.15-6.2525.015.58-6.18-17.98.44-14.13-27.064.87-10.21-12.341630.024.43
21Q1 (5)2.95-0.6735.940.49-10.9111.360.2911.54-6.450.1623.0823.0816.61-10.31-18.089.8312.29-31.195.4223.91-9.471630.0-21.63
20Q4 (4)2.9766.850.00.5537.50.00.268.330.00.130.00.018.52-17.590.08.75-35.070.04.38-40.070.016324.430.0
20Q3 (3)1.78-17.590.00.4-2.440.00.24-4.00.00.138.330.022.4718.390.013.4816.490.07.3031.460.01310.00.0
20Q2 (2)2.16-0.460.00.41-6.820.00.25-19.350.00.12-7.690.018.98-6.390.011.57-18.980.05.56-7.260.0131-37.020.0
20Q1 (1)2.170.00.00.440.00.00.310.00.00.130.00.020.280.00.014.290.00.05.990.00.02080.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)12.4526.40.765.562.873.241.2730.936.10-16.4923.05-18.3210.203.592800.0
2023 (9)9.85-9.550.7235.852.787.340.9718.297.3150.1928.2218.679.8530.782806.06
2022 (8)10.89-7.950.53-72.42.59144.340.8224.244.87-70.0123.78165.437.5334.972646.88
2021 (7)11.8330.291.926.671.060.00.6629.4116.23-18.138.96-23.255.58-0.6724751.53
2020 (6)9.0811.411.8-1.641.06-9.40.516.2519.82-11.7111.67-18.685.62-4.6316324.43
2019 (5)8.15-6.541.838.281.1710.380.489.0922.4515.8614.3618.15.8916.72131-37.02
2018 (4)8.724.931.69-17.161.061.920.4418.9219.38-21.0512.16-2.875.0513.33208-1.42
2017 (3)8.3121.142.04-31.311.04-0.950.3715.6224.55-43.312.52-18.244.45-4.55211-1.4
2016 (2)6.86-22.662.978.791.05-35.980.32-17.9543.2940.6715.31-17.224.666.09214-49.29
2015 (1)8.87-23.862.734.21.645.130.398.3330.78018.4904.400422-24.24

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