玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.38-9.52-20.830.010.00.00.04-20.00.00002.6310.5326.3210.53-11.5826.320.000000-100.0
24Q2 (19)0.4231.25-20.750.010.00.00.050.025.00002.38-23.8126.1911.90-23.8157.740.000000-100.0
24Q1 (18)0.320.0-42.860.010.00.00.05-37.525.00003.120.075.015.62-37.5118.750.00000-100.0-100.0
23Q4 (17)0.32-33.33-73.550.010.00.00.08100.060.00003.1250.0278.1225.00200.0505.00.0000180.00.0
23Q3 (16)0.48-9.43-62.790.010.0-88.890.040.0-33.330002.0810.42-70.148.3310.4279.170.0000180.00.0
23Q2 (15)0.53-5.36-57.260.010.0-88.890.040.00.00001.895.66-74.07.555.66133.960.0000180.00.0
23Q1 (14)0.56-53.72-21.130.010.0-85.710.04-20.0-20.00001.79116.07-81.897.1472.861.430.0000180.00.0
22Q4 (13)1.21-6.29.010.01-88.89-90.00.05-16.670.00000.83-88.15-90.834.13-11.16-8.260.0000180.00.0
22Q3 (12)1.294.0332.990.090.0-18.180.0650.020.00006.98-3.88-38.484.6544.19-9.770.0000180.00.0
22Q2 (11)1.2474.65129.630.0928.5712.50.04-20.0-20.00007.26-26.38-51.013.23-54.19-65.160.0000180.00.0
22Q1 (10)0.71-36.0433.960.07-30.0-22.220.050.00.00009.869.44-41.947.0456.34-25.350.0000180.00.0
21Q4 (9)1.1114.43177.50.1-9.0942.860.050.0-37.50009.01-20.56-48.524.50-12.61-77.480.0000180.00.0
21Q3 (8)0.9779.631112.50.1137.5266.670.050.0-44.4400011.34-23.45-69.765.15-44.33-95.420.0000180.00.0
21Q2 (7)0.541.891700.00.08-11.11100.00.050.0-16.6700014.81-12.76-88.899.26-1.85-95.370.0000180.00.0
21Q1 (6)0.5332.55200.00.0928.57125.00.05-37.5-16.6700016.98-2.96-95.759.43-52.83-98.430.0000180.00.0
20Q4 (5)0.4400.01233.330.07133.3316.670.08-11.11100.000017.50-53.33-91.2520.00-82.22-85.00.0000180.00.0
20Q3 (4)0.08166.670.00.03-25.00.00.0950.00.0000.037.50-71.880.0112.50-43.750.00.0000.0180.00.0
20Q2 (3)0.03200.00.00.040.00.00.060.00.0000.0133.33-66.670.0200.00-66.670.00.0000.0180.00.0
20Q1 (2)0.01-66.670.00.04-33.330.00.0650.00.0000.0400.00100.00.0600.00350.00.00.0000.0180.00.0
19Q4 (1)0.030.00.00.060.00.00.040.00.000.00.0200.000.00.0133.330.00.00.000.00.0180.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)1.9-57.30.05-81.480.2110.53002.63-56.6311.05158.860.000180.0
2022 (9)4.4541.720.27-28.950.19-5.0006.07-49.864.27-32.970.000180.0
2021 (8)3.14503.850.38123.530.2-31.030012.10-62.986.37-88.580.000180.0
2020 (7)0.52225.00.1788.890.29-21.620032.69-41.8855.77-75.880.000180.0
2019 (6)0.16-60.00.09-43.750.37-19.570056.2540.62231.25101.090.000180.0
2018 (5)0.4-86.530.16-48.390.46-44.580040.00283.23115.00311.510.00018-56.1
2017 (4)2.97-55.410.3129.170.8353.70.01-50.010.44189.6527.95244.670.3412.1241-31.67
2016 (3)6.6647.020.2420.00.543.850.02100.03.60-18.388.11-29.370.3036.04600.0
2015 (2)4.53-37.260.2-13.040.520.00.01-50.04.4238.5911.4859.380.22-20.31600.0
2014 (1)7.2221.550.23-8.00.52-5.450.02-77.783.1907.2000.280600.0

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