玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
EPS QoQ YoY營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
24Q3 (20)-0.61-29.7923.75-31.7746.7-461.02-156.0449.36-24.53-102.9655.8442.37-102.9655.8442.37-75.7535.82-94.83-5.34-4.9140.20.06200.020.0-58.8257.9952.66557.37-88.0746.16151.4315.22114.22-51.43-63.64-275.4676.96-62.93-27.25
24Q2 (19)-0.4734.7236.49-59.61-391.49-124.01-308.12-89.92-115.98-233.17-23.88-74.54-233.17-23.88-74.54-118.03-54.81-358.9-5.0933.8129.110.02-60.0-66.67-140.00-12.0-60.04673.24269.481669.63131.4351.8724.51-31.43-333.47-324.29207.6348.9880.61
24Q1 (18)-0.72-100.019.120.45-40.08239.4-162.24-171.4-29.62-188.22-232.02-39.81-188.22-232.02-39.81-76.24-210.93-217.67-7.69-86.23.870.05-37.5-16.67-125.00-487.41-27.661264.81122.95466.8286.54-16.55-6.2513.46463.4675.0139.3782.9287.33
23Q4 (17)-0.3655.053.2534.13287.842061.49-59.7852.2915.19-56.6968.27-9.36-56.6968.27-9.36-24.5236.93-46.04-4.1353.7540.060.0860.0-38.46-21.2882.8738.96567.3148.77252.76103.7046.7-24.58-3.70-112.6489.6376.19-27.9712.69
23Q3 (16)-0.80-8.1132.28.80133.07202.09-125.3012.175.97-178.67-33.75-14.88-178.67-33.75-14.88-38.88-51.17-86.83-8.93-24.375.30.05-16.67-16.67-124.24-41.99-8.46381.3444.4206.2770.69-33.03-17.8529.31495.69110.06105.78-7.9931.47
23Q2 (15)-0.7416.85-311.43-26.61-81.39-258.77-142.66-13.97-76.32-133.590.77-234.97-133.590.77-234.97-25.72-7.17-238.8-7.1810.25-183.880.060.0-25.0-87.5010.64-167.45264.0818.35155.84105.5614.35228.43-7.41-196.3-104.07114.9654.5267.31
23Q1 (14)-0.89-15.58-97.78-14.67-743.1-438.8-125.17-77.57-111.69-134.63-159.7-79.94-134.63-159.7-79.94-24.00-42.943.61-8.00-16.119.50.06-53.85-53.85-97.92-180.9-86.8223.1438.7529.9692.31-32.8717.67.69121.54-62.3574.4010.0446.03
22Q4 (13)-0.7734.75-140.31-1.7479.8196.13-70.4947.148.63-51.8466.67-114.85-51.8466.67-115.49-16.7919.32-108.94-6.8926.94-121.760.13116.6744.44-34.8669.57-109.1160.8229.16-0.48137.5059.8449.69-35.71-355.95-125.5967.61-15.974.94
22Q3 (12)-1.18-437.14-293.33-8.62-151.43-153.01-133.26-64.7-269.04-155.53-257.13-391.1-155.53-257.13-391.1-20.81-212.385.62-9.43-210.16-159.070.06-25.0-53.85-114.55-188.3-1082.15124.5120.63-99.0986.05204.69-24.8613.95-92.34196.1280.4617.190.21
22Q2 (11)0.35177.78143.2116.76287.07174.92-80.91-36.8310.9798.98232.29200.398.98232.29200.318.53174.42117.668.56196.83189.070.08-38.46-20.0129.73347.48272.97103.22-39.88-94.56-82.19-204.71-189.57182.19791.782282.5168.7134.8614.82
22Q1 (10)-0.45-123.5641.564.33109.63136.05-59.1356.911.25-74.82-121.43-16.31-74.82-122.35-16.31-24.90-113.2648.94-8.84-127.92-28.120.1344.4418.18-52.42-113.68-10.57171.706.25-74.1678.49299.63-15.2320.43-85.36200.8850.95-20.926.66
21Q4 (9)1.91736.67273.64-44.95-376.45-354.96-137.23-280.03-386.8349.121202.371408.06334.711156.871354.07187.74229.69527.0731.66969.78468.140.09-30.77-72.73383.054053.041887.45161.60-98.81-69.47-39.32-134.34-137.23139.561061.432590.6664.4352.32324.16
21Q3 (8)-0.3062.9665.1216.26172.69859.81-36.1160.27-138.04-31.6767.91-96.71-31.6767.91-96.71-144.76-37.93-479.97-3.6462.1246.390.1330.0-69.77-9.6987.0819.3213612.80618.084139.29114.5224.7921.97-14.52-289.83-361.2942.30-29.31177.38
21Q2 (7)-0.81-5.19-37.29-22.37-86.26-1897.32-90.88-51.77-227.85-98.68-53.4-377.64-98.68-53.4-377.64-104.95-115.19-638.05-9.61-39.28-106.220.10-9.09-58.33-75.00-58.19-500.01895.73185.3815.6891.76-0.89-31.457.6512.62122.5859.8425.270
21Q1 (6)-0.7730.0-50.98-12.01-21.56-274.06-59.88-112.42-139.62-64.33-141.03-180.92-64.33-141.03-180.92-48.77-10.94-349.49-6.9019.77-91.140.11-66.67-31.25-47.41-121.23-273.9664.4825.54269.8792.59-12.32-15.256.79221.18173.3347.77214.480
20Q4 (5)-1.10-27.91-1475.0-9.88-361.68-2037.25-28.19-85.83-33.73-26.69-65.78-1727.44-26.69-65.78-1727.44-43.96-76.12-3308.76-8.60-26.66-1423.080.33-23.2613.79-21.43-78.43-380.5529.3064.83164.85105.6012.48107.99-5.60-200.86-100.3915.19-0.39-33.23
20Q3 (4)-0.86-45.760.0-2.14-91.070.0-15.1745.270.0-16.1022.070.0-16.1022.070.0-24.96-75.530.0-6.79-45.710.00.4379.170.0-12.013.920.0321.1155.10.093.89-29.870.05.56116.40.015.2500.0
20Q2 (3)-0.59-15.690.0-1.12-116.230.0-27.72-10.920.0-20.669.780.0-20.669.780.0-14.22-31.060.0-4.66-29.090.00.2450.00.0-12.501.420.0207.0315.240.0133.8722.530.0-33.87-265.810.00.0000.0
20Q1 (2)-0.51-737.50.06.901252.940.0-24.99-18.550.0-22.90-1496.340.0-22.90-1496.340.0-10.85-891.970.0-3.61-655.380.00.16-44.830.0-12.68-265.970.0179.65-10.110.0109.26108.270.0-9.26-100.650.00.00-100.00.0
19Q4 (1)0.080.00.00.510.00.0-21.080.00.01.640.00.01.640.00.01.370.00.00.650.00.00.290.00.07.640.00.0199.850.00.0-1321.430.00.01421.430.00.022.750.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
EPS YoY營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)-2.7900.66-78.43-111.13030.9567.24-121.190-121.190-104.200-27.9100.24-38.46-79.170567.31252.7691.67-47.538.3301.81-17.0290.7041.5
2022 (9)-2.2203.060-78.33018.5113.83-44.790-44.790-45.650-15.9500.39-2.5-19.060160.82-0.48174.690-74.6902.181.6464.1023.75
2021 (8)0.030-12.190-73.19016.26222.672.5600.2500.4501.6500.40-62.2625.070161.60-69.47-2842.1102942.1102.1423.9251.80170.64
2020 (7)-3.060-2.740-22.8505.04-31.58-21.050-21.050-87.810-21.7401.0658.21-14.890529.30164.85108.55-89.92-8.5501.73109.5719.14-27.83
2019 (6)-0.2307.27159.64-23.3607.36139.07-2.160-2.160-4.860-0.6900.67-44.637.690199.85-25.551077.36641.07-977.3600.826.9726.52130.41
2018 (5)-3.4102.80-17.65-12.6903.08137.3-8.730-8.730-48.410-9.5701.21-16.55-4.470268.44-35.48145.3835.8-45.3800.77119.8711.5163.26
2017 (4)-1.6303.4033.86-4.7401.308.75-4.430-4.170-31.540-4.8701.45-9.38-2.070416.03-2.16107.0557.91-7.0500.3507.0517.5
2016 (3)-3.7302.54-59.29-4.4701.19-3.08-6.590-7.350-47.430-10.9601.6011.89-4.710425.2187.0567.7965.0832.21-45.350.0006.00-4.91
2015 (2)-0.8706.24-17.68-0.6401.2328.61-1.550-1.760-8.520-2.0001.43-16.860.19-92.18227.32-8.9841.07-76.0258.9300.0006.312.6
2014 (1)0.459.767.5801.5700.96-8.370.9200.6804.3101.8601.72-11.792.43-4.33249.76-12.13171.2640.74-71.2600.0006.157.71

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