- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 0.7 | 105.88 | 48.94 | 0.06 | 100.0 | 100.0 | 0.48 | 108.7 | 118.18 | 0.14 | 7.69 | -33.33 | 8.57 | -2.86 | 34.29 | 68.57 | 1.37 | 46.49 | 20.00 | -47.69 | -55.24 | 0 | -100.0 | -100.0 |
| 24Q3 (19) | 0.34 | 126.67 | 3.03 | 0.03 | 0.0 | 0.0 | 0.23 | 27.78 | 4.55 | 0.13 | -18.75 | -31.58 | 8.82 | -55.88 | -2.94 | 67.65 | -43.63 | 1.47 | 38.24 | -64.15 | -33.59 | 91 | 0.0 | -4.21 |
| 24Q2 (18) | 0.15 | -46.43 | -62.5 | 0.03 | -25.0 | -25.0 | 0.18 | -14.29 | -21.74 | 0.16 | -38.46 | -15.79 | 20.00 | 40.0 | 100.0 | 120.00 | 60.0 | 108.7 | 106.67 | 14.87 | 124.56 | 91 | 0.0 | -4.21 |
| 24Q1 (17) | 0.28 | -40.43 | -41.67 | 0.04 | 33.33 | -33.33 | 0.21 | -4.55 | -16.0 | 0.26 | 23.81 | 8.33 | 14.29 | 123.81 | 14.29 | 75.00 | 60.23 | 44.0 | 92.86 | 107.82 | 85.71 | 91 | 0.0 | -4.21 |
| 23Q4 (16) | 0.47 | 42.42 | -56.88 | 0.03 | 0.0 | -40.0 | 0.22 | 0.0 | -47.62 | 0.21 | 10.53 | -30.0 | 6.38 | -29.79 | 39.15 | 46.81 | -29.79 | 21.48 | 44.68 | -22.4 | 62.34 | 91 | -4.21 | -4.21 |
| 23Q3 (15) | 0.33 | -17.5 | -40.0 | 0.03 | -25.0 | -25.0 | 0.22 | -4.35 | -37.14 | 0.19 | 0.0 | -26.92 | 9.09 | -9.09 | 25.0 | 66.67 | 15.94 | 4.76 | 57.58 | 21.21 | 21.79 | 95 | 0.0 | -26.36 |
| 23Q2 (14) | 0.4 | -16.67 | -45.95 | 0.04 | -33.33 | 0.0 | 0.23 | -8.0 | -41.03 | 0.19 | -20.83 | -36.67 | 10.00 | -20.0 | 85.0 | 57.50 | 10.4 | 9.1 | 47.50 | -5.0 | 17.17 | 95 | 0.0 | -26.36 |
| 23Q1 (13) | 0.48 | -55.96 | -61.29 | 0.06 | 20.0 | -14.29 | 0.25 | -40.48 | -35.9 | 0.24 | -20.0 | -31.43 | 12.50 | 172.5 | 121.43 | 52.08 | 35.17 | 65.6 | 50.00 | 81.67 | 77.14 | 95 | 0.0 | -26.36 |
| 22Q4 (12) | 1.09 | 98.18 | -7.63 | 0.05 | 25.0 | -16.67 | 0.42 | 20.0 | -26.32 | 0.3 | 15.38 | -36.17 | 4.59 | -36.93 | -9.79 | 38.53 | -39.45 | -20.23 | 27.52 | -41.78 | -30.9 | 95 | -26.36 | -26.36 |
| 22Q3 (11) | 0.55 | -25.68 | -71.94 | 0.04 | 0.0 | 0.0 | 0.35 | -10.26 | -27.08 | 0.26 | -13.33 | -45.83 | 7.27 | 34.55 | 256.36 | 63.64 | 20.75 | 159.85 | 47.27 | 16.61 | 93.03 | 129 | 0.0 | -85.0 |
| 22Q2 (10) | 0.74 | -40.32 | -56.98 | 0.04 | -42.86 | -50.0 | 0.39 | 0.0 | -17.02 | 0.3 | -14.29 | -50.0 | 5.41 | -4.25 | 16.22 | 52.70 | 67.57 | 92.87 | 40.54 | 43.63 | 16.22 | 129 | 0.0 | -85.0 |
| 22Q1 (9) | 1.24 | 5.08 | -50.6 | 0.07 | 16.67 | -12.5 | 0.39 | -31.58 | -9.3 | 0.35 | -25.53 | -50.0 | 5.65 | 11.02 | 77.12 | 31.45 | -34.89 | 83.59 | 28.23 | -29.14 | 1.21 | 129 | 0.0 | -85.0 |
| 21Q4 (8) | 1.18 | -39.8 | -86.41 | 0.06 | 50.0 | -33.33 | 0.57 | 18.75 | -18.57 | 0.47 | -2.08 | -44.05 | 5.08 | 149.15 | 390.4 | 48.31 | 97.25 | 498.98 | 39.83 | 62.64 | 311.58 | 129 | -85.0 | -85.0 |
| 21Q3 (7) | 1.96 | 13.95 | -82.44 | 0.04 | -50.0 | -73.33 | 0.48 | 2.13 | -15.79 | 0.48 | -20.0 | -35.14 | 2.04 | -56.12 | 51.84 | 24.49 | -10.38 | 379.48 | 24.49 | -29.8 | 269.33 | 860 | 0.0 | -26.56 |
| 21Q2 (6) | 1.72 | -31.47 | -71.33 | 0.08 | 0.0 | -33.33 | 0.47 | 9.3 | -18.97 | 0.6 | -14.29 | -34.07 | 4.65 | 45.93 | 132.56 | 27.33 | 59.51 | 182.68 | 34.88 | 25.08 | 130.0 | 860 | 0.0 | -26.56 |
| 21Q1 (5) | 2.51 | -71.08 | -46.93 | 0.08 | -11.11 | -20.0 | 0.43 | -38.57 | -31.75 | 0.7 | -16.67 | -9.09 | 3.19 | 207.39 | 50.76 | 17.13 | 112.43 | 28.62 | 27.89 | 188.18 | 71.31 | 860 | 0.0 | -29.68 |
| 20Q4 (4) | 8.68 | -22.22 | 0.0 | 0.09 | -40.0 | 0.0 | 0.7 | 22.81 | 0.0 | 0.84 | 13.51 | 0.0 | 1.04 | -22.86 | 0.0 | 8.06 | 57.89 | 0.0 | 9.68 | 45.95 | 0.0 | 860 | -26.56 | 0.0 |
| 20Q3 (3) | 11.16 | 86.0 | 0.0 | 0.15 | 25.0 | 0.0 | 0.57 | -1.72 | 0.0 | 0.74 | -18.68 | 0.0 | 1.34 | -32.8 | 0.0 | 5.11 | -47.16 | 0.0 | 6.63 | -56.28 | 0.0 | 1171 | 0.0 | 0.0 |
| 20Q2 (2) | 6.0 | 26.85 | 0.0 | 0.12 | 20.0 | 0.0 | 0.58 | -7.94 | 0.0 | 0.91 | 18.18 | 0.0 | 2.00 | -5.4 | 0.0 | 9.67 | -27.42 | 0.0 | 15.17 | -6.83 | 0.0 | 1171 | -4.25 | 0.0 |
| 20Q1 (1) | 4.73 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.63 | 0.0 | 0.0 | 0.77 | 0.0 | 0.0 | 2.11 | 0.0 | 0.0 | 13.32 | 0.0 | 0.0 | 16.28 | 0.0 | 0.0 | 1223 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 1.47 | -12.5 | 0.15 | -6.25 | 1.1 | 19.57 | 0.7 | -14.63 | 10.20 | 7.14 | 74.83 | 36.65 | 47.62 | -2.44 | 91 | 0.0 |
| 2023 (9) | 1.68 | -53.59 | 0.16 | -20.0 | 0.92 | -40.65 | 0.82 | -32.23 | 9.52 | 72.38 | 54.76 | 27.9 | 48.81 | 46.03 | 91 | -4.21 |
| 2022 (8) | 3.62 | -50.95 | 0.2 | -20.0 | 1.55 | -20.51 | 1.21 | -45.98 | 5.52 | 63.09 | 42.82 | 62.05 | 33.43 | 10.12 | 95 | -26.36 |
| 2021 (7) | 7.38 | -75.85 | 0.25 | -44.44 | 1.95 | -21.37 | 2.24 | -31.29 | 3.39 | 130.05 | 26.42 | 225.6 | 30.35 | 184.53 | 129 | -85.0 |
| 2020 (6) | 30.56 | 25.04 | 0.45 | -29.69 | 2.48 | -10.79 | 3.26 | -19.31 | 1.47 | -43.77 | 8.12 | -28.66 | 10.67 | -35.47 | 860 | -26.56 |
| 2019 (5) | 24.44 | -70.12 | 0.64 | -38.46 | 2.78 | -30.67 | 4.04 | -46.21 | 2.62 | 105.97 | 11.37 | 132.03 | 16.53 | 80.05 | 1171 | -4.25 |
| 2018 (4) | 81.8 | -49.91 | 1.04 | -20.61 | 4.01 | -20.44 | 7.51 | 8.21 | 1.27 | 58.49 | 4.90 | 58.84 | 9.18 | 116.03 | 1223 | -18.08 |
| 2017 (3) | 163.3 | -22.64 | 1.31 | 11.97 | 5.04 | -8.36 | 6.94 | -14.64 | 0.80 | 44.73 | 3.09 | 18.45 | 4.25 | 10.34 | 1493 | -31.42 |
| 2016 (2) | 211.09 | 2.77 | 1.17 | 17.0 | 5.5 | 20.61 | 8.13 | -5.24 | 0.55 | 13.85 | 2.61 | 17.36 | 3.85 | -7.8 | 2177 | 23.69 |
| 2015 (1) | 205.4 | -24.05 | 1.0 | -41.52 | 4.56 | -22.97 | 8.58 | -0.46 | 0.49 | 0 | 2.22 | 0 | 4.18 | 0 | 1760 | 13.62 |
