- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 2.03 | 1.0 | 13.41 | 0.15 | -6.25 | -11.76 | 0.23 | -4.17 | -4.17 | 0.1 | -9.09 | 0.0 | 7.39 | -7.17 | -22.2 | 11.33 | -5.11 | -15.5 | 4.93 | -9.99 | -11.82 | 454 | 0.0 | 0.0 |
| 24Q2 (19) | 2.01 | 8.06 | 1.52 | 0.16 | 0.0 | 0.0 | 0.24 | -4.0 | -7.69 | 0.11 | 10.0 | 10.0 | 7.96 | -7.46 | -1.49 | 11.94 | -11.16 | -9.07 | 5.47 | 1.79 | 8.36 | 454 | 0.0 | 0.0 |
| 24Q1 (18) | 1.86 | -10.58 | -6.53 | 0.16 | 0.0 | 0.0 | 0.25 | 8.7 | 13.64 | 0.1 | 0.0 | 11.11 | 8.60 | 11.83 | 6.99 | 13.44 | 21.55 | 21.58 | 5.38 | 11.83 | 18.88 | 454 | 0.0 | 0.0 |
| 23Q4 (17) | 2.08 | 16.2 | -0.95 | 0.16 | -5.88 | 0.0 | 0.23 | -4.17 | 9.52 | 0.1 | 0.0 | 11.11 | 7.69 | -19.0 | 0.96 | 11.06 | -17.53 | 10.58 | 4.81 | -13.94 | 12.18 | 454 | 0.0 | 0.0 |
| 23Q3 (16) | 1.79 | -9.6 | -10.95 | 0.17 | 6.25 | 6.25 | 0.24 | -7.69 | -14.29 | 0.1 | 0.0 | 0.0 | 9.50 | 17.53 | 19.31 | 13.41 | 2.11 | -3.75 | 5.59 | 10.61 | 12.29 | 454 | 0.0 | 0.0 |
| 23Q2 (15) | 1.98 | -0.5 | -4.35 | 0.16 | 0.0 | -5.88 | 0.26 | 18.18 | 0.0 | 0.1 | 11.11 | 0.0 | 8.08 | 0.51 | -1.6 | 13.13 | 18.78 | 4.55 | 5.05 | 11.67 | 4.55 | 454 | 0.0 | 0.0 |
| 23Q1 (14) | 1.99 | -5.24 | -11.16 | 0.16 | 0.0 | -11.11 | 0.22 | 4.76 | -15.38 | 0.09 | 0.0 | -10.0 | 8.04 | 5.53 | 0.06 | 11.06 | 10.55 | -4.75 | 4.52 | 5.53 | 1.31 | 454 | 0.0 | 0.0 |
| 22Q4 (13) | 2.1 | 4.48 | -22.79 | 0.16 | 0.0 | 33.33 | 0.21 | -25.0 | -62.5 | 0.09 | -10.0 | -10.0 | 7.62 | -4.29 | 72.7 | 10.00 | -28.21 | -51.43 | 4.29 | -13.86 | 16.57 | 454 | 0.0 | 0.0 |
| 22Q3 (12) | 2.01 | -2.9 | -26.1 | 0.16 | -5.88 | 0.0 | 0.28 | 7.69 | -3.45 | 0.1 | 0.0 | 0.0 | 7.96 | -3.07 | 35.32 | 13.93 | 10.91 | 30.66 | 4.98 | 2.99 | 35.32 | 454 | 0.0 | 0.0 |
| 22Q2 (11) | 2.07 | -7.59 | -30.54 | 0.17 | -5.56 | 13.33 | 0.26 | 0.0 | -10.34 | 0.1 | 0.0 | -9.09 | 8.21 | 2.2 | 63.16 | 12.56 | 8.21 | 29.07 | 4.83 | 8.21 | 30.87 | 454 | 0.0 | 0.0 |
| 22Q1 (10) | 2.24 | -17.65 | -18.84 | 0.18 | 50.0 | 20.0 | 0.26 | -53.57 | -10.34 | 0.1 | 0.0 | -9.09 | 8.04 | 82.14 | 47.86 | 11.61 | -43.62 | 10.47 | 4.46 | 21.43 | 12.01 | 454 | 0.0 | 0.0 |
| 21Q4 (9) | 2.72 | 0.0 | 5.43 | 0.12 | -25.0 | -25.0 | 0.56 | 93.1 | 107.41 | 0.1 | 0.0 | 0.0 | 4.41 | -25.0 | -28.86 | 20.59 | 93.1 | 96.73 | 3.68 | 0.0 | -5.15 | 454 | 0.0 | 0.0 |
| 21Q3 (8) | 2.72 | -8.72 | 0.74 | 0.16 | 6.67 | 23.08 | 0.29 | 0.0 | -3.33 | 0.1 | -9.09 | 0.0 | 5.88 | 16.86 | 22.17 | 10.66 | 9.56 | -4.04 | 3.68 | -0.4 | -0.74 | 454 | 0.0 | 0.0 |
| 21Q2 (7) | 2.98 | 7.97 | 29.57 | 0.15 | 0.0 | 15.38 | 0.29 | 0.0 | 16.0 | 0.11 | 0.0 | 22.22 | 5.03 | -7.38 | -10.94 | 9.73 | -7.38 | -10.47 | 3.69 | -7.38 | -5.67 | 454 | 0.0 | 0.0 |
| 21Q1 (6) | 2.76 | 6.98 | 46.81 | 0.15 | -6.25 | 25.0 | 0.29 | 7.41 | 16.0 | 0.11 | 10.0 | 10.0 | 5.43 | -12.36 | -14.86 | 10.51 | 0.4 | -20.99 | 3.99 | 2.83 | -25.07 | 454 | 0.0 | 0.0 |
| 20Q4 (5) | 2.58 | -4.44 | 25.24 | 0.16 | 23.08 | 23.08 | 0.27 | -10.0 | -6.9 | 0.1 | 0.0 | 11.11 | 6.20 | 28.8 | -1.73 | 10.47 | -5.81 | -25.66 | 3.88 | 4.65 | -11.28 | 454 | 0.0 | 0.0 |
| 20Q3 (4) | 2.7 | 17.39 | 0.0 | 0.13 | 0.0 | 0.0 | 0.3 | 20.0 | 0.0 | 0.1 | 11.11 | 0.0 | 4.81 | -14.81 | 0.0 | 11.11 | 2.22 | 0.0 | 3.70 | -5.35 | 0.0 | 454 | 0.0 | 0.0 |
| 20Q2 (3) | 2.3 | 22.34 | 0.0 | 0.13 | 8.33 | 0.0 | 0.25 | 0.0 | 0.0 | 0.09 | -10.0 | 0.0 | 5.65 | -11.45 | 0.0 | 10.87 | -18.26 | 0.0 | 3.91 | -26.43 | 0.0 | 454 | 0.0 | 0.0 |
| 20Q1 (2) | 1.88 | -8.74 | 0.0 | 0.12 | -7.69 | 0.0 | 0.25 | -13.79 | 0.0 | 0.1 | 11.11 | 0.0 | 6.38 | 1.15 | 0.0 | 13.30 | -5.54 | 0.0 | 5.32 | 21.75 | 0.0 | 454 | 0.0 | 0.0 |
| 19Q4 (1) | 2.06 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.09 | 0.0 | 0.0 | 6.31 | 0.0 | 0.0 | 14.08 | 0.0 | 0.0 | 4.37 | 0.0 | 0.0 | 454 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.83 | -7.01 | 0.65 | -1.52 | 0.95 | -5.0 | 0.38 | -2.56 | 8.30 | 5.91 | 12.13 | 2.16 | 4.85 | 4.78 | 454 | 0.0 |
| 2022 (9) | 8.42 | -24.75 | 0.66 | 13.79 | 1.0 | -30.07 | 0.39 | -9.3 | 7.84 | 51.23 | 11.88 | -7.06 | 4.63 | 20.54 | 454 | 0.0 |
| 2021 (8) | 11.19 | 18.16 | 0.58 | 7.41 | 1.43 | 33.64 | 0.43 | 13.16 | 5.18 | -9.1 | 12.78 | 13.1 | 3.84 | -4.24 | 454 | 0.0 |
| 2020 (7) | 9.47 | 21.25 | 0.54 | -1.82 | 1.07 | 1.9 | 0.38 | 0.0 | 5.70 | -19.03 | 11.30 | -15.96 | 4.01 | -17.53 | 454 | 0.0 |
| 2019 (6) | 7.81 | -14.55 | 0.55 | -15.38 | 1.05 | -0.94 | 0.38 | 8.57 | 7.04 | -0.98 | 13.44 | 15.93 | 4.87 | 27.06 | 454 | 0.0 |
| 2018 (5) | 9.14 | 0.66 | 0.65 | 8.33 | 1.06 | -8.62 | 0.35 | -2.78 | 7.11 | 7.62 | 11.60 | -9.22 | 3.83 | -3.42 | 454 | -6.58 |
| 2017 (4) | 9.08 | 11.27 | 0.6 | 3.45 | 1.16 | 4.5 | 0.36 | 2.86 | 6.61 | -7.03 | 12.78 | -6.08 | 3.96 | -7.56 | 486 | -3.38 |
| 2016 (3) | 8.16 | 4.08 | 0.58 | -9.38 | 1.11 | -17.16 | 0.35 | -5.41 | 7.11 | -12.93 | 13.60 | -20.41 | 4.29 | -9.11 | 503 | -21.65 |
| 2015 (2) | 7.84 | -17.3 | 0.64 | -7.25 | 1.34 | -4.96 | 0.37 | -5.13 | 8.16 | 12.16 | 17.09 | 14.92 | 4.72 | 14.72 | 642 | -9.45 |
| 2014 (1) | 9.48 | -10.14 | 0.69 | -10.39 | 1.41 | -4.08 | 0.39 | -32.76 | 7.28 | 0 | 14.87 | 0 | 4.11 | 0 | 709 | -32.09 |
