玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)4.6255.03-11.151.6316.43-3.550.2636.84-7.1400035.28-24.98.565.63-11.734.510.0000000
24Q3 (19)2.98-3.563.111.4-1.417.690.19-5.011.7600046.982.234.446.38-1.498.390.0000000
24Q2 (18)3.09-50.8-2.521.42-24.066.770.2-4.7625.000045.9554.339.536.4793.5628.240.0000000
24Q1 (17)6.2820.7750.961.8710.6534.530.21-25.050.000029.78-8.38-10.883.34-37.9-0.640.0000000
23Q4 (16)5.279.9335.771.6930.039.670.2864.7155.5600032.50-27.752.875.38-8.4614.570.0000000
23Q3 (15)2.89-8.8365.141.3-2.2638.30.176.250.000044.987.21-16.265.8816.54-39.450.0000000
23Q2 (14)3.17-23.8185.591.33-4.3252.870.1614.2923.0800041.9625.57-46.475.0549.98-56.90.0000000
23Q1 (13)4.168.6235.061.3914.8839.00.14-22.2227.2700033.415.762.913.37-28.39-5.770.0000000
22Q4 (12)3.83118.8657.611.2128.7214.150.185.885.8800031.59-41.18-27.584.70-51.62-32.820.0000000
22Q3 (11)1.7557.66348.720.948.0514.630.1730.7730.7700053.71-31.47-74.459.71-17.05-70.860.0000000
22Q2 (10)1.11-63.965.710.87-13.0-5.430.1318.1830.000078.38141.41-10.5511.71227.9322.970.0000000
22Q1 (9)3.0826.759.611.0-5.66-7.410.11-35.290.000032.47-25.57-15.523.57-48.95-8.770.0000000
21Q4 (8)2.43523.08-39.851.0629.27-23.190.1730.77-32.000043.62-79.2527.77.00-79.0113.050.0000000
21Q3 (7)0.39-62.86-79.580.82-10.87-28.70.1330.0-38.1000210.26139.97249.2133.33250.0203.170.0000000
21Q2 (6)1.05-62.6345.830.92-14.81-6.120.1-9.09-44.4400087.62127.97-35.639.52143.29-61.90.0000000
21Q1 (5)2.81-30.45-19.711.08-21.74-26.530.11-56.0-31.2500038.4312.52-8.493.91-36.74-14.370.0000000
20Q4 (4)4.04111.520.01.3820.00.00.2519.050.0000.034.16-43.270.06.19-43.720.00.0000.0000.0
20Q3 (3)1.91165.280.01.1517.350.00.2116.670.0000.060.21-55.760.010.99-56.020.00.0000.0000.0
20Q2 (2)0.72-79.430.00.98-33.330.00.1812.50.0000.0136.11224.070.025.00446.880.00.0000.0000.0
20Q1 (1)3.50.00.01.470.00.00.160.00.000.00.042.000.00.04.570.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)16.9710.126.3210.680.8614.670037.240.515.074.130.00000
2023 (9)15.4157.575.7142.040.7527.120037.05-9.854.87-19.320.00000
2022 (8)9.7846.194.023.610.5915.690041.10-29.136.03-20.860.00000
2021 (7)6.69-34.223.88-22.240.51-36.250058.0018.27.62-3.090.00000
2020 (6)10.17-33.74.99-23.580.8-23.810049.0715.267.8714.920.00000
2019 (5)15.343.936.533.821.0510.530042.57-0.116.846.350.00000
2018 (4)14.762.576.291.620.95-6.860042.62-0.936.44-9.20.00000
2017 (3)14.39-4.076.195.991.02-5.560043.0210.497.09-1.550.00000
2016 (2)15.0-9.25.84-6.561.08-17.560038.932.917.20-9.20.00011190.0
2015 (1)16.524.966.259.841.31-15.480037.8307.9300.00011190.0

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