玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)8.2800.240.870-32.032.160-2.700010.51-21.49-32.226.09-58.26-2.940.0000000
24Q1 (19)0-100.000-100.000-100.0000013.380.0-44.4962.500.047.90.0000000
23Q4 (18)7.9200.511.060-44.214.95048.6500013.38-13.63-44.4962.50132.5547.90.0000000
23Q3 (17)0-100.000-100.000-100.0000015.500.0-18.7126.880.019.040.0000000
23Q2 (16)8.260-12.031.280-28.492.2204.7200015.50-35.73-18.7126.88-36.419.040.0000000
23Q1 (15)0-100.000-100.000-100.0000024.110.0128.9242.260.0200.470.0000000
22Q4 (14)7.880-51.181.9011.763.33046.700024.1126.49128.9242.2687.17200.470.0000000
22Q3 (13)0-100.000-100.000-100.0000019.060.0171.3322.580.0244.010.0000000
22Q2 (12)9.390-60.51.7907.192.12035.900019.0680.98171.3322.5860.53244.010.0000000
22Q1 (11)0-100.000-100.000-100.0000010.530.045.8214.060.0296.090.0000000
21Q4 (10)16.140-75.511.70-64.292.270-2.9900010.5349.9245.8214.06114.3296.090.0000000
21Q3 (9)0-100.000-100.000-100.000007.030.0113.116.560.0126.090.0000000
21Q2 (8)23.770-50.721.6705.031.56011.430007.03-2.73113.116.5684.83126.090.0000000
21Q1 (7)0-100.000-100.000-100.000007.220.093.733.550.0-45.380.0000000
20Q4 (6)65.90530.024.7601120.512.340244.120007.22119.193.733.5522.33-45.380.0000000
20Q3 (5)0-100.000-100.000-100.000003.300.002.900.000.0000000
20Q2 (4)48.2300.01.5900.01.400.0000.03.30-11.580.02.90-55.350.00.0000.0000.0
20Q1 (3)0-100.00.00-100.00.00-100.00.0000.03.730.00.06.500.00.00.0000.0000.0
19Q4 (2)10.4600.00.3900.00.6800.0000.03.7300.06.5000.00.0000.0000.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)16.18-6.312.35-36.317.1631.620014.52-32.0244.2540.480.00000
2022 (9)17.27-56.743.699.55.4442.040021.37153.131.50228.320.00000
2021 (8)39.92-65.023.37-46.933.832.13008.4451.739.59192.00.00000
2020 (7)114.13449.496.35714.13.75155.1005.5648.153.29-53.580.00000
2019 (6)20.77-1.050.7801.470003.7607.0800.00000
2018 (5)20.9913.770000000.0000.0000.00000
2017 (4)18.45-0.750000000.0000.0000.00000
2016 (3)18.59-8.690000000.0000.0000.00000
2015 (2)20.3624.370000000.0000.0000.00000
2014 (1)16.37-1.560000000.0000.0000.00000

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