- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q2 (20) | 8.28 | 0 | 0.24 | 0.87 | 0 | -32.03 | 2.16 | 0 | -2.7 | 0 | 0 | 0 | 10.51 | -21.49 | -32.2 | 26.09 | -58.26 | -2.94 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q1 (19) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 13.38 | 0.0 | -44.49 | 62.50 | 0.0 | 47.9 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q4 (18) | 7.92 | 0 | 0.51 | 1.06 | 0 | -44.21 | 4.95 | 0 | 48.65 | 0 | 0 | 0 | 13.38 | -13.63 | -44.49 | 62.50 | 132.55 | 47.9 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q3 (17) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 15.50 | 0.0 | -18.71 | 26.88 | 0.0 | 19.04 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q2 (16) | 8.26 | 0 | -12.03 | 1.28 | 0 | -28.49 | 2.22 | 0 | 4.72 | 0 | 0 | 0 | 15.50 | -35.73 | -18.71 | 26.88 | -36.4 | 19.04 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q1 (15) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 24.11 | 0.0 | 128.92 | 42.26 | 0.0 | 200.47 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q4 (14) | 7.88 | 0 | -51.18 | 1.9 | 0 | 11.76 | 3.33 | 0 | 46.7 | 0 | 0 | 0 | 24.11 | 26.49 | 128.92 | 42.26 | 87.17 | 200.47 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q3 (13) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 19.06 | 0.0 | 171.33 | 22.58 | 0.0 | 244.01 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q2 (12) | 9.39 | 0 | -60.5 | 1.79 | 0 | 7.19 | 2.12 | 0 | 35.9 | 0 | 0 | 0 | 19.06 | 80.98 | 171.33 | 22.58 | 60.53 | 244.01 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q1 (11) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 10.53 | 0.0 | 45.82 | 14.06 | 0.0 | 296.09 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q4 (10) | 16.14 | 0 | -75.51 | 1.7 | 0 | -64.29 | 2.27 | 0 | -2.99 | 0 | 0 | 0 | 10.53 | 49.92 | 45.82 | 14.06 | 114.3 | 296.09 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q3 (9) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 7.03 | 0.0 | 113.11 | 6.56 | 0.0 | 126.09 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q2 (8) | 23.77 | 0 | -50.72 | 1.67 | 0 | 5.03 | 1.56 | 0 | 11.43 | 0 | 0 | 0 | 7.03 | -2.73 | 113.11 | 6.56 | 84.83 | 126.09 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q1 (7) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 7.22 | 0.0 | 93.73 | 3.55 | 0.0 | -45.38 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q4 (6) | 65.9 | 0 | 530.02 | 4.76 | 0 | 1120.51 | 2.34 | 0 | 244.12 | 0 | 0 | 0 | 7.22 | 119.1 | 93.73 | 3.55 | 22.33 | -45.38 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q3 (5) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 3.30 | 0.0 | 0 | 2.90 | 0.0 | 0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q2 (4) | 48.23 | 0 | 0.0 | 1.59 | 0 | 0.0 | 1.4 | 0 | 0.0 | 0 | 0 | 0.0 | 3.30 | -11.58 | 0.0 | 2.90 | -55.35 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q1 (3) | 0 | -100.0 | 0.0 | 0 | -100.0 | 0.0 | 0 | -100.0 | 0.0 | 0 | 0 | 0.0 | 3.73 | 0.0 | 0.0 | 6.50 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
19Q4 (2) | 10.46 | 0 | 0.0 | 0.39 | 0 | 0.0 | 0.68 | 0 | 0.0 | 0 | 0 | 0.0 | 3.73 | 0 | 0.0 | 6.50 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 16.18 | -6.31 | 2.35 | -36.31 | 7.16 | 31.62 | 0 | 0 | 14.52 | -32.02 | 44.25 | 40.48 | 0.00 | 0 | 0 | 0 |
2022 (9) | 17.27 | -56.74 | 3.69 | 9.5 | 5.44 | 42.04 | 0 | 0 | 21.37 | 153.1 | 31.50 | 228.32 | 0.00 | 0 | 0 | 0 |
2021 (8) | 39.92 | -65.02 | 3.37 | -46.93 | 3.83 | 2.13 | 0 | 0 | 8.44 | 51.73 | 9.59 | 192.0 | 0.00 | 0 | 0 | 0 |
2020 (7) | 114.13 | 449.49 | 6.35 | 714.1 | 3.75 | 155.1 | 0 | 0 | 5.56 | 48.15 | 3.29 | -53.58 | 0.00 | 0 | 0 | 0 |
2019 (6) | 20.77 | -1.05 | 0.78 | 0 | 1.47 | 0 | 0 | 0 | 3.76 | 0 | 7.08 | 0 | 0.00 | 0 | 0 | 0 |
2018 (5) | 20.99 | 13.77 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
2017 (4) | 18.45 | -0.75 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
2016 (3) | 18.59 | -8.69 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
2015 (2) | 20.36 | 24.37 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |
2014 (1) | 16.37 | -1.56 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 0 | 0 |