- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
19Q4 (20) | 14.65 | 0 | -34.22 | 0.77 | 0 | -33.04 | 2.41 | 0 | -8.02 | 0.54 | 0 | -1.82 | 5.26 | 184.79 | 1.78 | 16.45 | 62.97 | 39.83 | 3.69 | 20.82 | 49.25 | 2267 | 0 | 0.0 |
19Q3 (19) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 1.85 | 0.0 | -13.11 | 10.09 | 0.0 | -29.12 | 3.05 | 0.0 | 28.85 | 0 | -100.0 | 0 |
19Q2 (18) | 26.55 | 0 | -7.56 | 0.49 | 0 | -19.67 | 2.68 | 0 | -34.47 | 0.81 | 0 | 19.12 | 1.85 | -64.26 | -13.11 | 10.09 | -14.2 | -29.12 | 3.05 | 23.53 | 28.85 | 2267 | 0 | 0.0 |
19Q1 (17) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 5.16 | 0.0 | 52.84 | 11.76 | 0.0 | -5.12 | 2.47 | 0.0 | 18.17 | 0 | -100.0 | 0 |
18Q4 (16) | 22.27 | 0 | -22.43 | 1.15 | 0 | 18.56 | 2.62 | 0 | -26.4 | 0.55 | 0 | -8.33 | 5.16 | 143.13 | 52.84 | 11.76 | -17.39 | -5.12 | 2.47 | 4.31 | 18.17 | 2267 | 0 | 0.0 |
18Q3 (15) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 2.12 | 0.0 | -9.96 | 14.24 | 0.0 | 6.9 | 2.37 | 0.0 | -12.02 | 0 | -100.0 | 0 |
18Q2 (14) | 28.72 | 0 | -4.58 | 0.61 | 0 | -14.08 | 4.09 | 0 | 2.0 | 0.68 | 0 | -16.05 | 2.12 | -37.14 | -9.96 | 14.24 | 14.85 | 6.9 | 2.37 | 13.29 | -12.02 | 2267 | 0 | 0.0 |
18Q1 (13) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 3.38 | 0.0 | 14.54 | 12.40 | 0.0 | -2.99 | 2.09 | 0.0 | -17.22 | 0 | -100.0 | 0 |
17Q4 (12) | 28.71 | 0 | -23.7 | 0.97 | 0 | -12.61 | 3.56 | 0 | -25.99 | 0.6 | 0 | -36.84 | 3.38 | 43.23 | 14.54 | 12.40 | -6.92 | -2.99 | 2.09 | -22.34 | -17.22 | 2267 | 0 | 0.0 |
17Q3 (11) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 2.36 | 0.0 | 11.31 | 13.32 | 0.0 | 41.9 | 2.69 | 0.0 | 28.62 | 0 | -100.0 | 0 |
17Q2 (10) | 30.1 | 0 | -19.26 | 0.71 | 0 | -10.13 | 4.01 | 0 | 14.57 | 0.81 | 0 | 3.85 | 2.36 | -20.03 | 11.31 | 13.32 | 4.22 | 41.9 | 2.69 | 6.59 | 28.62 | 2267 | 0 | -34.21 |
17Q1 (9) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 2.95 | 0.0 | 33.82 | 12.78 | 0.0 | -17.3 | 2.52 | 0.0 | -15.39 | 0 | -100.0 | 0 |
16Q4 (8) | 37.63 | 0 | 1.16 | 1.11 | 0 | 35.37 | 4.81 | 0 | -16.35 | 0.95 | 0 | -14.41 | 2.95 | 39.2 | 33.82 | 12.78 | 36.15 | -17.3 | 2.52 | 20.66 | -15.39 | 2267 | 0 | -34.21 |
16Q3 (7) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 2.12 | 0.0 | -16.96 | 9.39 | 0.0 | -7.17 | 2.09 | 0.0 | -21.87 | 0 | -100.0 | 0 |
16Q2 (6) | 37.28 | 0 | 17.45 | 0.79 | 0 | -2.47 | 3.5 | 0 | 9.03 | 0.78 | 0 | -8.24 | 2.12 | -3.87 | -16.96 | 9.39 | -39.26 | -7.17 | 2.09 | -29.88 | -21.87 | 3446 | 0 | 6.69 |
16Q1 (5) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 2.20 | 0.0 | 0 | 15.46 | 0.0 | 0 | 2.98 | 0.0 | 0 | 0 | -100.0 | 0 |
15Q4 (4) | 37.2 | 0 | 0.0 | 0.82 | 0 | 0.0 | 5.75 | 0 | 0.0 | 1.11 | 0 | 0.0 | 2.20 | -13.62 | 0.0 | 15.46 | 52.84 | 0.0 | 2.98 | 11.42 | 0.0 | 3446 | 0 | 0.0 |
15Q3 (3) | 0 | -100.0 | 0.0 | 0 | -100.0 | 0.0 | 0 | -100.0 | 0.0 | 0 | -100.0 | 0.0 | 2.55 | 0.0 | 0.0 | 10.11 | 0.0 | 0.0 | 2.68 | 0.0 | 0.0 | 0 | -100.0 | 0.0 |
15Q2 (2) | 31.74 | 0 | 0.0 | 0.81 | 0 | 0.0 | 3.21 | 0 | 0.0 | 0.85 | 0 | 0.0 | 2.55 | 0 | 0.0 | 10.11 | 0 | 0.0 | 2.68 | 0 | 0.0 | 3230 | 0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2018 (10) | 50.99 | -13.3 | 1.76 | 4.76 | 6.71 | -11.24 | 1.24 | -12.68 | 3.45 | 20.83 | 13.16 | 2.37 | 2.43 | 0.72 | 2267 | 0.0 |
2017 (9) | 58.81 | -21.49 | 1.68 | -11.58 | 7.56 | -9.03 | 1.42 | -17.92 | 2.86 | 12.63 | 12.85 | 15.88 | 2.41 | 4.55 | 2267 | 0.0 |
2016 (8) | 74.91 | 8.66 | 1.9 | 16.56 | 8.31 | -7.36 | 1.73 | -11.28 | 2.54 | 7.27 | 11.09 | -14.74 | 2.31 | -18.35 | 2267 | -34.21 |
2015 (7) | 68.94 | 115.24 | 1.63 | 83.15 | 8.97 | 55.73 | 1.95 | 89.32 | 2.36 | -14.91 | 13.01 | -27.65 | 2.83 | -12.04 | 3446 | 6.69 |
2014 (6) | 32.03 | 0 | 0.89 | 0 | 5.76 | 0 | 1.03 | 0 | 2.78 | -37.58 | 17.98 | 23.78 | 3.22 | 30.26 | 3230 | 36.98 |
2013 (5) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4.45 | 0.0 | 14.53 | 0.0 | 2.47 | 0.0 | 2358 | 0 |
2012 (4) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4.45 | 0.0 | 14.53 | 0.0 | 2.47 | 0.0 | 0 | 0 |
2011 (3) | 24.71 | 0 | 1.1 | 0 | 3.59 | 0 | 0.61 | 0 | 4.45 | 0 | 14.53 | 0 | 2.47 | 0 | 3866 | 0 |