- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q2 (20) | 124.62 | 0 | -9.46 | 3.0 | 0 | 5.63 | 11.43 | 0 | 13.73 | 0 | 0 | 0 | 2.41 | 12.35 | 16.67 | 9.17 | 20.11 | 25.61 | 0.00 | 0 | 0 | 37000 | 0 | 0.0 |
24Q1 (19) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 2.14 | 0.0 | -7.34 | 7.64 | 0.0 | -12.72 | 0.00 | 0 | 0 | 0 | -100.0 | 0 |
23Q4 (18) | 134.88 | 0 | -7.45 | 2.89 | 0 | -14.24 | 10.3 | 0 | -19.22 | 0 | 0 | 0 | 2.14 | 3.84 | -7.34 | 7.64 | 4.58 | -12.72 | 0.00 | 0 | 0 | 37000 | 0 | 0.0 |
23Q3 (17) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 2.06 | 0.0 | 11.15 | 7.30 | 0.0 | 6.66 | 0.00 | 0 | 0 | 0 | -100.0 | 0 |
23Q2 (16) | 137.64 | 0 | -23.27 | 2.84 | 0 | -14.71 | 10.05 | 0 | -18.16 | 0 | 0 | 0 | 2.06 | -10.77 | 11.15 | 7.30 | -16.54 | 6.66 | 0.00 | 0 | 0 | 37000 | 0 | 0.0 |
23Q1 (15) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 2.31 | 0.0 | 23.82 | 8.75 | 0.0 | 37.39 | 0.00 | 0 | 0 | 0 | -100.0 | 0 |
22Q4 (14) | 145.73 | 0 | -31.61 | 3.37 | 0 | -15.33 | 12.75 | 0 | -6.04 | 0 | 0 | 0 | 2.31 | 24.58 | 23.82 | 8.75 | 27.81 | 37.39 | 0.00 | 0 | 0 | 37000 | 0 | 0.0 |
22Q3 (13) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 1.86 | 0.0 | -12.63 | 6.85 | 0.0 | -3.36 | 0.00 | 0 | 0 | 0 | -100.0 | 0 |
22Q2 (12) | 179.39 | 0 | -4.24 | 3.33 | 0 | -16.33 | 12.28 | 0 | -7.46 | 0 | 0 | 0 | 1.86 | -0.61 | -12.63 | 6.85 | 7.5 | -3.36 | 0.00 | 0 | 0 | 37000 | 0 | 0.0 |
22Q1 (11) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 1.87 | 0.0 | 7.93 | 6.37 | 0.0 | -10.86 | 0.00 | 0 | 0 | 0 | -100.0 | 0 |
21Q4 (10) | 213.1 | 0 | 10.08 | 3.98 | 0 | 18.81 | 13.57 | 0 | -1.88 | 0 | 0 | 0 | 1.87 | -12.09 | 7.93 | 6.37 | -10.11 | -10.86 | 0.00 | 0 | 0 | 37000 | 0 | 0.0 |
21Q3 (9) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 2.12 | 0.0 | 57.36 | 7.08 | 0.0 | 5.02 | 0.00 | 0 | 0 | 0 | -100.0 | 0 |
21Q2 (8) | 187.33 | 0 | 7.17 | 3.98 | 0 | 68.64 | 13.27 | 0 | 12.55 | 0 | 0 | 0 | 2.12 | 22.78 | 57.36 | 7.08 | -0.84 | 5.02 | 0.00 | 0 | 0 | 37000 | 0 | 0.0 |
21Q1 (7) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 1.73 | 0.0 | 17.09 | 7.14 | 0.0 | 1.52 | 0.00 | 0 | 0 | 0 | -100.0 | 0 |
20Q4 (6) | 193.59 | 0 | 13.53 | 3.35 | 0 | 32.94 | 13.83 | 0 | 15.25 | 0 | 0 | 0 | 1.73 | 28.17 | 17.09 | 7.14 | 5.92 | 1.52 | 0.00 | 0 | 0 | 37000 | 0 | 0.0 |
20Q3 (5) | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0 | 0 | 0 | 0 | 1.35 | 0.0 | 0 | 6.74 | 0.0 | 0 | 0.00 | 0 | 0 | 0 | -100.0 | 0 |
20Q2 (4) | 174.8 | 0 | 0.0 | 2.36 | 0 | 0.0 | 11.79 | 0 | 0.0 | 0 | 0 | 0.0 | 1.35 | -8.64 | 0.0 | 6.74 | -4.16 | 0.0 | 0.00 | 0 | 0.0 | 37000 | 0 | 0.0 |
20Q1 (3) | 0 | -100.0 | 0.0 | 0 | -100.0 | 0.0 | 0 | -100.0 | 0.0 | 0 | 0 | 0.0 | 1.48 | 0.0 | 0.0 | 7.04 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 0 | -100.0 | 0.0 |
19Q4 (2) | 170.52 | 0 | 0.0 | 2.52 | 0 | 0.0 | 12.0 | 0 | 0.0 | 0 | 0 | 0.0 | 1.48 | 0 | 0.0 | 7.04 | 0 | 0.0 | 0.00 | 0 | 0.0 | 37000 | 0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 272.52 | -16.18 | 5.74 | -14.2 | 20.35 | -18.7 | 0 | 0 | 2.11 | 2.36 | 7.47 | -3.01 | 0.00 | 0 | 37000 | 0.0 |
2022 (9) | 325.12 | -18.81 | 6.69 | -15.95 | 25.03 | -6.74 | 0 | 0 | 2.06 | 3.51 | 7.70 | 14.86 | 0.00 | 0 | 37000 | 0.0 |
2021 (8) | 400.43 | 8.7 | 7.96 | 39.4 | 26.84 | 4.76 | 0 | 0 | 1.99 | 28.25 | 6.70 | -3.62 | 0.00 | 0 | 37000 | 0.0 |
2020 (7) | 368.38 | 7.34 | 5.71 | 10.44 | 25.62 | -0.58 | 0 | 0 | 1.55 | 2.89 | 6.95 | -7.38 | 0.00 | 0 | 37000 | 0.0 |
2019 (6) | 343.18 | -3.53 | 5.17 | 5.08 | 25.77 | -7.63 | 0 | 0 | 1.51 | 8.92 | 7.51 | -4.26 | 0.00 | 0 | 37000 | -5.13 |
2018 (5) | 355.72 | 20.54 | 4.92 | 18.27 | 27.9 | 4.38 | 0 | 0 | 1.38 | -1.88 | 7.84 | -13.41 | 0.00 | 0 | 39000 | 21.88 |
2017 (4) | 295.11 | -11.31 | 4.16 | -5.45 | 26.73 | 3.4 | 0 | 0 | 1.41 | 6.6 | 9.06 | 16.59 | 0.00 | 0 | 32000 | -52.94 |
2016 (3) | 332.74 | -12.08 | 4.4 | -4.35 | 25.85 | -6.17 | 0 | 0 | 1.32 | 8.79 | 7.77 | 6.72 | 0.00 | 0 | 68000 | 100.0 |
2015 (2) | 378.45 | -3.09 | 4.6 | -12.05 | 27.55 | 1.96 | 0 | 0 | 1.22 | -9.25 | 7.28 | 5.21 | 0.00 | 0 | 34000 | 6.25 |
2014 (1) | 390.5 | 9.06 | 5.23 | 33.08 | 27.02 | 20.2 | 0 | 0 | 1.34 | 0 | 6.92 | 0 | 0.00 | 0 | 32000 | 0.0 |