玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q2 (20)124.620-9.463.005.6311.43013.730002.4112.3516.679.1720.1125.610.00003700000.0
24Q1 (19)0-100.000-100.000-100.000002.140.0-7.347.640.0-12.720.00000-100.00
23Q4 (18)134.880-7.452.890-14.2410.30-19.220002.143.84-7.347.644.58-12.720.00003700000.0
23Q3 (17)0-100.000-100.000-100.000002.060.011.157.300.06.660.00000-100.00
23Q2 (16)137.640-23.272.840-14.7110.050-18.160002.06-10.7711.157.30-16.546.660.00003700000.0
23Q1 (15)0-100.000-100.000-100.000002.310.023.828.750.037.390.00000-100.00
22Q4 (14)145.730-31.613.370-15.3312.750-6.040002.3124.5823.828.7527.8137.390.00003700000.0
22Q3 (13)0-100.000-100.000-100.000001.860.0-12.636.850.0-3.360.00000-100.00
22Q2 (12)179.390-4.243.330-16.3312.280-7.460001.86-0.61-12.636.857.5-3.360.00003700000.0
22Q1 (11)0-100.000-100.000-100.000001.870.07.936.370.0-10.860.00000-100.00
21Q4 (10)213.1010.083.98018.8113.570-1.880001.87-12.097.936.37-10.11-10.860.00003700000.0
21Q3 (9)0-100.000-100.000-100.000002.120.057.367.080.05.020.00000-100.00
21Q2 (8)187.3307.173.98068.6413.27012.550002.1222.7857.367.08-0.845.020.00003700000.0
21Q1 (7)0-100.000-100.000-100.000001.730.017.097.140.01.520.00000-100.00
20Q4 (6)193.59013.533.35032.9413.83015.250001.7328.1717.097.145.921.520.00003700000.0
20Q3 (5)0-100.000-100.000-100.000001.350.006.740.000.00000-100.00
20Q2 (4)174.800.02.3600.011.7900.0000.01.35-8.640.06.74-4.160.00.0000.03700000.0
20Q1 (3)0-100.00.00-100.00.00-100.00.0000.01.480.00.07.040.00.00.0000.00-100.00.0
19Q4 (2)170.5200.02.5200.012.000.0000.01.4800.07.0400.00.0000.03700000.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)272.52-16.185.74-14.220.35-18.7002.112.367.47-3.010.000370000.0
2022 (9)325.12-18.816.69-15.9525.03-6.74002.063.517.7014.860.000370000.0
2021 (8)400.438.77.9639.426.844.76001.9928.256.70-3.620.000370000.0
2020 (7)368.387.345.7110.4425.62-0.58001.552.896.95-7.380.000370000.0
2019 (6)343.18-3.535.175.0825.77-7.63001.518.927.51-4.260.00037000-5.13
2018 (5)355.7220.544.9218.2727.94.38001.38-1.887.84-13.410.0003900021.88
2017 (4)295.11-11.314.16-5.4526.733.4001.416.69.0616.590.00032000-52.94
2016 (3)332.74-12.084.4-4.3525.85-6.17001.328.797.776.720.00068000100.0
2015 (2)378.45-3.094.6-12.0527.551.96001.22-9.257.285.210.000340006.25
2014 (1)390.59.065.2333.0827.0220.2001.3406.9200.000320000.0

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