- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 227.19 | 2.03 | -1.53 | 0 | 0 | 0 | 24.14 | 2.99 | 3.43 | 7.21 | -3.22 | 1.41 | 0.00 | 0 | 0 | 10.63 | 0.94 | 5.04 | 3.17 | -5.15 | 2.99 | 136074 | 0.0 | -5.53 |
| 24Q2 (19) | 222.67 | 8.01 | 7.8 | 0 | 0 | 0 | 23.44 | 2.31 | 18.26 | 7.45 | 8.13 | 20.36 | 0.00 | 0 | 0 | 10.53 | -5.27 | 9.71 | 3.35 | 0.11 | 11.65 | 136074 | 0.0 | -5.53 |
| 24Q1 (18) | 206.16 | -8.52 | 5.71 | 0 | 0 | 0 | 22.91 | 3.34 | 15.59 | 6.89 | -5.75 | 11.67 | 0.00 | 0 | 0 | 11.11 | 12.96 | 9.35 | 3.34 | 3.03 | 5.64 | 136074 | 0.0 | -5.53 |
| 23Q4 (17) | 225.35 | -2.33 | -1.43 | 0 | 0 | 0 | 22.17 | -5.01 | 3.45 | 7.31 | 2.81 | 30.77 | 0.00 | 0 | 0 | 9.84 | -2.75 | 4.96 | 3.24 | 5.27 | 32.67 | 136074 | -5.53 | -5.53 |
| 23Q3 (16) | 230.73 | 11.7 | -10.85 | 0 | 0 | 0 | 23.34 | 17.76 | -3.95 | 7.11 | 14.86 | -14.54 | 0.00 | 0 | 0 | 10.12 | 5.42 | 7.74 | 3.08 | 2.83 | -4.14 | 144043 | 0.0 | 5.32 |
| 23Q2 (15) | 206.56 | 5.91 | -16.59 | 0 | 0 | 0 | 19.82 | 0.0 | -17.14 | 6.19 | 0.32 | -28.36 | 0.00 | 0 | 0 | 9.60 | -5.58 | -0.67 | 3.00 | -5.28 | -14.11 | 144043 | 0.0 | 5.32 |
| 23Q1 (14) | 195.03 | -14.7 | -12.91 | 0 | 0 | 0 | 19.82 | -7.51 | -2.7 | 6.17 | 10.38 | -8.46 | 0.00 | 0 | 0 | 10.16 | 8.42 | 11.73 | 3.16 | 29.39 | 5.12 | 144043 | 0.0 | 5.32 |
| 22Q4 (13) | 228.63 | -11.66 | 22.1 | 0 | 0 | 0 | 21.43 | -11.81 | 12.14 | 5.59 | -32.81 | -8.96 | 0.00 | 0 | 0 | 9.37 | -0.17 | -8.16 | 2.44 | -23.94 | -25.44 | 144043 | 5.32 | 5.32 |
| 22Q3 (12) | 258.81 | 4.51 | 105.57 | 0 | 0 | 0 | 24.3 | 1.59 | 56.98 | 8.32 | -3.7 | 56.69 | 0.00 | 0 | 0 | 9.39 | -2.8 | -23.64 | 3.21 | -7.86 | -23.78 | 136763 | 0.0 | 7.01 |
| 22Q2 (11) | 247.63 | 10.57 | 25.71 | 0 | 0 | 0 | 23.92 | 17.43 | 30.64 | 8.64 | 28.19 | 26.5 | 0.00 | 0 | 0 | 9.66 | 6.2 | 3.92 | 3.49 | 15.93 | 0.63 | 136763 | 0.0 | 7.01 |
| 22Q1 (10) | 223.95 | 19.6 | 15.81 | 0 | 0 | 0 | 20.37 | 6.59 | 16.07 | 6.74 | 9.77 | 3.69 | 0.00 | 0 | 0 | 9.10 | -10.87 | 0.22 | 3.01 | -8.22 | -10.47 | 136763 | 0.0 | 7.01 |
| 21Q4 (9) | 187.25 | 48.73 | 6.27 | 0 | 0 | 0 | 19.11 | 23.45 | 8.46 | 6.14 | 15.63 | -5.1 | 0.00 | 0 | 0 | 10.21 | -17.0 | 2.06 | 3.28 | -22.25 | -10.7 | 136763 | 7.01 | 7.01 |
| 21Q3 (8) | 125.9 | -36.08 | -27.22 | 0 | 0 | 0 | 15.48 | -15.46 | -7.58 | 5.31 | -22.25 | -14.22 | 0.00 | 0 | 0 | 12.30 | 32.28 | 26.98 | 4.22 | 21.64 | 17.87 | 127806 | 0.0 | -3.44 |
| 21Q2 (7) | 196.98 | 1.87 | 23.72 | 0 | 0 | 0 | 18.31 | 4.33 | 19.99 | 6.83 | 5.08 | 10.16 | 0.00 | 0 | 0 | 9.30 | 2.42 | -3.02 | 3.47 | 3.15 | -10.96 | 127806 | 0.0 | -3.44 |
| 21Q1 (6) | 193.37 | 9.74 | 6.72 | 0 | 0 | 0 | 17.55 | -0.4 | -5.14 | 6.5 | 0.46 | 1.09 | 0.00 | 0 | 0 | 9.08 | -9.24 | -11.11 | 3.36 | -8.46 | -5.27 | 127806 | 0.0 | 6.27 |
| 20Q4 (5) | 176.2 | 1.86 | -7.23 | 0 | 0 | 0 | 17.62 | 5.19 | -6.72 | 6.47 | 4.52 | -16.62 | 0.00 | 0 | 0 | 10.00 | 3.28 | 0.55 | 3.67 | 2.62 | -10.13 | 127806 | -3.44 | 6.27 |
| 20Q3 (4) | 172.99 | 8.66 | 0.0 | 0 | 0 | 0.0 | 16.75 | 9.76 | 0.0 | 6.19 | -0.16 | 0.0 | 0.00 | 0 | 0.0 | 9.68 | 1.02 | 0.0 | 3.58 | -8.11 | 0.0 | 132364 | 0.0 | 0.0 |
| 20Q2 (3) | 159.21 | -12.14 | 0.0 | 0 | 0 | 0.0 | 15.26 | -17.51 | 0.0 | 6.2 | -3.58 | 0.0 | 0.00 | 0 | 0.0 | 9.58 | -6.12 | 0.0 | 3.89 | 9.74 | 0.0 | 132364 | 10.06 | 0.0 |
| 20Q1 (2) | 181.2 | -4.6 | 0.0 | 0 | 0 | 0.0 | 18.5 | -2.06 | 0.0 | 6.43 | -17.14 | 0.0 | 0.00 | 0 | 0.0 | 10.21 | 2.65 | 0.0 | 3.55 | -13.15 | 0.0 | 120270 | 0.0 | 0.0 |
| 19Q4 (1) | 189.93 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 18.89 | 0.0 | 0.0 | 7.76 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 9.95 | 0.0 | 0.0 | 4.09 | 0.0 | 0.0 | 120270 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 857.67 | -10.57 | 0 | 0 | 85.15 | -5.41 | 26.78 | -8.57 | 0.00 | 0 | 9.93 | 5.77 | 3.12 | 2.24 | 144043 | 0.0 |
| 2022 (9) | 959.03 | 36.32 | 0 | 0 | 90.02 | 27.78 | 29.29 | 18.25 | 0.00 | 0 | 9.39 | -6.27 | 3.05 | -13.26 | 144043 | 5.32 |
| 2021 (8) | 703.5 | 2.02 | 0 | 0 | 70.45 | 2.61 | 24.77 | -2.06 | 0.00 | 0 | 10.01 | 0.58 | 3.52 | -3.99 | 136763 | 7.01 |
| 2020 (7) | 689.6 | -6.72 | 0 | 0 | 68.66 | -3.09 | 25.29 | -0.75 | 0.00 | 0 | 9.96 | 3.89 | 3.67 | 6.41 | 127806 | -3.44 |
| 2019 (6) | 739.3 | 14.62 | 0 | 0 | 70.85 | 13.98 | 25.48 | 14.47 | 0.00 | 0 | 9.58 | -0.56 | 3.45 | -0.14 | 132364 | 10.06 |
| 2018 (5) | 644.98 | 10.0 | 0 | 0 | 62.16 | 10.9 | 22.26 | 7.07 | 0.00 | 0 | 9.64 | 0.82 | 3.45 | -2.67 | 120270 | 11.99 |
| 2017 (4) | 586.33 | 0.88 | 0 | 0 | 56.05 | -0.64 | 20.79 | 9.42 | 0.00 | 0 | 9.56 | -1.5 | 3.55 | 8.47 | 107397 | 4.58 |
| 2016 (3) | 581.22 | 4.15 | 0 | 0 | 56.41 | 21.42 | 19.0 | 18.97 | 0.00 | 0 | 9.71 | 16.57 | 3.27 | 14.23 | 102694 | 2.41 |
| 2015 (2) | 558.04 | 17.1 | 0 | 0 | 46.46 | 16.44 | 15.97 | 24.96 | 0.00 | 0 | 8.33 | -0.56 | 2.86 | 6.71 | 100281 | 11.42 |
| 2014 (1) | 476.54 | 24.92 | 0 | 0 | 39.9 | 15.82 | 12.78 | 17.25 | 0.00 | 0 | 8.37 | 0 | 2.68 | 0 | 90006 | 12.85 |
