玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)44.04-3.362.256.06-5.75-8.737.813.4415.190.43-4.444.8813.76-2.48-10.7517.737.0412.650.98-1.122.5739850.00.0
24Q3 (19)45.57-6.6-5.046.43-0.4615.037.551.07-7.930.4512.59.7614.116.5721.1416.578.21-3.040.9920.4515.5839850.0-23.53
24Q2 (18)48.7912.894.126.4617.8822.587.477.4813.870.45.26-24.5313.244.4317.7315.31-4.799.370.82-6.75-27.5139850.0-23.53
24Q1 (17)43.220.35-4.445.48-17.475.796.952.512.660.38-7.32-11.6312.68-17.7610.7116.082.157.430.88-7.64-7.5239850.0-23.53
23Q4 (16)43.07-10.25-13.086.6418.7829.696.78-17.3216.70.410.0-21.1515.4232.3549.215.74-7.8734.250.9511.42-9.293985-23.53-23.53
23Q3 (15)47.992.41-0.585.596.0715.58.225.031.410.41-22.64-25.4511.653.5716.1717.0922.0632.180.85-24.46-25.0252110.0-13.03
23Q2 (14)46.863.6-10.025.271.743.136.56-3.1-58.40.5323.26-7.0211.25-1.814.6214.00-6.47-53.771.1318.973.3452110.0-13.03
23Q1 (13)45.23-8.72-13.395.181.17-2.086.7716.5211.350.43-17.31-25.8611.4510.8313.0514.9727.6528.560.95-9.41-14.452110.0-13.03
22Q4 (12)49.552.654.65.125.792.25.81-6.891.40.52-5.45-14.7510.333.05-2.311.73-9.3-3.061.05-7.9-18.55211-13.03-13.03
22Q3 (11)48.27-7.32-1.214.84-5.280.416.24-60.43-0.480.55-3.51-12.710.032.191.6412.93-57.310.741.144.11-11.6359920.0-3.21
22Q2 (10)52.08-0.277.035.11-3.43.8615.77159.38152.720.57-1.72-8.069.81-3.14-2.9630.28160.07136.131.09-1.46-14.159920.0-3.21
22Q1 (9)52.2210.244.45.295.5916.016.086.11-3.030.58-4.92-4.9210.13-4.2211.1211.64-3.75-7.121.11-13.75-8.9259920.0-3.21
21Q4 (8)47.37-3.05-1.135.013.9410.845.73-8.61-7.430.61-3.17-19.7410.587.2112.112.10-5.74-6.381.29-0.13-18.825992-3.21-3.21
21Q3 (7)48.860.411.774.82-2.03-19.936.270.4854.050.631.61-1.569.86-2.43-21.3312.830.0751.371.291.2-3.2761910.06.59
21Q2 (6)48.66-2.7242.824.927.8993.76.24-0.4812.230.621.64-13.8910.1110.9135.6212.822.3-21.421.274.48-39.7161910.06.59
21Q1 (5)50.024.432.474.560.8868.896.271.29-10.170.61-19.74-12.869.12-3.3727.4912.53-2.98-32.191.22-23.12-34.2261910.09.94
20Q4 (4)47.91-0.210.04.52-24.920.06.1952.090.00.7618.750.09.43-24.760.012.9252.410.01.5919.00.061916.590.0
20Q3 (3)48.0140.920.06.02137.010.04.07-26.80.00.64-11.110.012.5468.190.08.48-48.050.01.33-36.920.058080.00.0
20Q2 (2)34.07-9.770.02.54-5.930.05.56-20.340.00.722.860.07.464.260.016.32-11.720.02.1114.00.058083.140.0
20Q1 (1)37.760.00.02.70.00.06.980.00.00.70.00.07.150.00.018.490.00.01.850.00.056310.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)181.61-0.8424.427.6229.785.191.66-6.7413.458.5316.406.080.91-5.9639850.0
2023 (9)183.14-9.3922.6911.4428.31-16.511.78-19.4612.3922.9915.46-7.870.97-11.113985-23.53
2022 (8)202.113.6920.365.4433.9138.412.21-10.1610.071.6816.7833.481.09-13.365211-13.03
2021 (7)194.9116.1919.3122.3724.57.462.46-12.469.915.3212.57-7.521.26-24.655992-3.21
2020 (6)167.75-1.4615.7813.4422.8-16.72.810.729.4115.1213.59-15.471.682.2161916.59
2019 (5)170.23-4.7913.91-2.4527.375.352.7918.728.172.4516.0810.651.6424.6958083.14
2018 (4)178.79-0.1714.261.9325.984.842.355.867.982.1114.535.021.316.045631-0.19
2017 (3)179.1-7.2213.99-25.2724.78-16.372.22-7.887.81-19.4513.84-9.861.24-0.7156422.23
2016 (2)193.04-3.2418.723.629.631.582.41-2.439.707.0615.354.981.250.845519-5.87
2015 (1)199.5-0.1918.075.9229.17-0.412.47-6.799.06014.6201.2405863-1.66

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。