- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 43.2 | 16.07 | 20.77 | 3.34 | 5.03 | 0.6 | 2.54 | -1.17 | 4.1 | 1.34 | 0.75 | 3.88 | 7.73 | -9.51 | -16.7 | 5.88 | -14.85 | -13.81 | 3.10 | -13.19 | -13.99 | 9133 | 0.0 | -5.39 |
| 24Q2 (19) | 37.22 | 4.7 | 37.44 | 3.18 | 4.26 | 2.25 | 2.57 | 12.72 | 19.53 | 1.33 | 26.67 | 2.31 | 8.54 | -0.42 | -25.61 | 6.90 | 7.66 | -13.03 | 3.57 | 20.98 | -25.56 | 9133 | 0.0 | -5.39 |
| 24Q1 (18) | 35.55 | 12.61 | 18.34 | 3.05 | -13.84 | 3.04 | 2.28 | -11.63 | -6.17 | 1.05 | -16.67 | -18.6 | 8.58 | -23.49 | -12.93 | 6.41 | -21.52 | -20.72 | 2.95 | -26.0 | -31.22 | 9133 | 0.0 | -5.39 |
| 23Q4 (17) | 31.57 | -11.74 | 6.55 | 3.54 | 6.63 | 24.21 | 2.58 | 5.74 | 4.03 | 1.26 | -2.33 | 3.28 | 11.21 | 20.81 | 16.58 | 8.17 | 19.8 | -2.36 | 3.99 | 10.67 | -3.07 | 9133 | -5.39 | -5.39 |
| 23Q3 (16) | 35.77 | 32.09 | -10.73 | 3.32 | 6.75 | -11.7 | 2.44 | 13.49 | -8.27 | 1.29 | -0.77 | -10.42 | 9.28 | -19.18 | -1.09 | 6.82 | -14.08 | 2.76 | 3.61 | -24.88 | 0.35 | 9653 | 0.0 | 4.55 |
| 23Q2 (15) | 27.08 | -9.85 | -46.23 | 3.11 | 5.07 | -23.4 | 2.15 | -11.52 | -15.69 | 1.3 | 0.78 | -8.45 | 11.48 | 16.55 | 42.45 | 7.94 | -1.85 | 56.8 | 4.80 | 11.79 | 70.25 | 9653 | 0.0 | 4.55 |
| 23Q1 (14) | 30.04 | 1.38 | -29.57 | 2.96 | 3.86 | -22.72 | 2.43 | -2.02 | 14.62 | 1.29 | 5.74 | -5.84 | 9.85 | 2.44 | 9.73 | 8.09 | -3.35 | 62.74 | 4.29 | 4.29 | 33.69 | 9653 | 0.0 | 4.55 |
| 22Q4 (13) | 29.63 | -26.05 | -28.19 | 2.85 | -24.2 | -24.0 | 2.48 | -6.77 | -14.19 | 1.22 | -15.28 | 7.96 | 9.62 | 2.5 | 5.83 | 8.37 | 26.08 | 19.5 | 4.12 | 14.57 | 50.34 | 9653 | 4.55 | 4.55 |
| 22Q3 (12) | 40.07 | -20.43 | 15.11 | 3.76 | -7.39 | 17.87 | 2.66 | 4.31 | 16.67 | 1.44 | 1.41 | -1.37 | 9.38 | 16.39 | 2.4 | 6.64 | 31.1 | 1.35 | 3.59 | 27.45 | -14.32 | 9233 | 0.0 | 1.19 |
| 22Q2 (11) | 50.36 | 18.08 | -16.19 | 4.06 | 6.01 | 0.0 | 2.55 | 20.28 | 24.39 | 1.42 | 3.65 | -7.79 | 8.06 | -10.22 | 19.32 | 5.06 | 1.87 | 48.42 | 2.82 | -12.22 | 10.02 | 9233 | 0.0 | 1.19 |
| 22Q1 (10) | 42.65 | 3.37 | -8.71 | 3.83 | 2.13 | 10.06 | 2.12 | -26.64 | 3.92 | 1.37 | 21.24 | -5.52 | 8.98 | -1.2 | 20.56 | 4.97 | -29.03 | 13.84 | 3.21 | 17.29 | 3.5 | 9233 | 0.0 | 1.19 |
| 21Q4 (9) | 41.26 | 18.53 | 13.01 | 3.75 | 17.55 | 15.03 | 2.89 | 26.75 | 64.2 | 1.13 | -22.6 | -14.39 | 9.09 | -0.82 | 1.79 | 7.00 | 6.94 | 45.3 | 2.74 | -34.7 | -24.25 | 9233 | 1.19 | 1.19 |
| 21Q3 (8) | 34.81 | -42.07 | 2.35 | 3.19 | -21.43 | 4.93 | 2.28 | 11.22 | 17.53 | 1.46 | -5.19 | 0.69 | 9.16 | 35.63 | 2.52 | 6.55 | 91.99 | 14.82 | 4.19 | 63.66 | -1.62 | 9124 | 0.0 | -7.24 |
| 21Q2 (7) | 60.09 | 28.62 | 100.57 | 4.06 | 16.67 | 33.55 | 2.05 | 0.49 | 30.57 | 1.54 | 6.21 | 12.41 | 6.76 | -9.29 | -33.41 | 3.41 | -21.87 | -34.9 | 2.56 | -17.42 | -43.95 | 9124 | 0.0 | -7.24 |
| 21Q1 (6) | 46.72 | 27.96 | 1.63 | 3.48 | 6.75 | 2.35 | 2.04 | 15.91 | 2.51 | 1.45 | 9.85 | 2.84 | 7.45 | -16.58 | 0.71 | 4.37 | -9.42 | 0.87 | 3.10 | -14.16 | 1.19 | 9124 | 0.0 | 4.1 |
| 20Q4 (5) | 36.51 | 7.35 | -1.08 | 3.26 | 7.24 | 7.24 | 1.76 | -9.28 | -6.88 | 1.32 | -8.97 | -15.38 | 8.93 | -0.11 | 8.41 | 4.82 | -15.49 | -5.86 | 3.62 | -15.2 | -14.46 | 9124 | -7.24 | 4.1 |
| 20Q3 (4) | 34.01 | 13.52 | 0.0 | 3.04 | 0.0 | 0.0 | 1.94 | 23.57 | 0.0 | 1.45 | 5.84 | 0.0 | 8.94 | -11.91 | 0.0 | 5.70 | 8.85 | 0.0 | 4.26 | -6.76 | 0.0 | 9836 | 0.0 | 0.0 |
| 20Q2 (3) | 29.96 | -34.83 | 0.0 | 3.04 | -10.59 | 0.0 | 1.57 | -21.11 | 0.0 | 1.37 | -2.84 | 0.0 | 10.15 | 37.19 | 0.0 | 5.24 | 21.05 | 0.0 | 4.57 | 49.09 | 0.0 | 9836 | 12.22 | 0.0 |
| 20Q1 (2) | 45.97 | 24.55 | 0.0 | 3.4 | 11.84 | 0.0 | 1.99 | 5.29 | 0.0 | 1.41 | -9.62 | 0.0 | 7.40 | -10.2 | 0.0 | 4.33 | -15.46 | 0.0 | 3.07 | -27.43 | 0.0 | 8765 | 0.0 | 0.0 |
| 19Q4 (1) | 36.91 | 0.0 | 0.0 | 3.04 | 0.0 | 0.0 | 1.89 | 0.0 | 0.0 | 1.56 | 0.0 | 0.0 | 8.24 | 0.0 | 0.0 | 5.12 | 0.0 | 0.0 | 4.23 | 0.0 | 0.0 | 8765 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 124.45 | -23.51 | 12.93 | -10.77 | 9.6 | -2.04 | 5.14 | -5.51 | 10.39 | 16.66 | 7.71 | 28.07 | 4.13 | 23.53 | 9653 | 0.0 |
| 2022 (9) | 162.7 | -11.03 | 14.49 | 0.07 | 9.8 | 5.83 | 5.44 | -2.51 | 8.91 | 12.48 | 6.02 | 18.96 | 3.34 | 9.58 | 9653 | 4.55 |
| 2021 (8) | 182.88 | 24.88 | 14.48 | 13.75 | 9.26 | 27.55 | 5.58 | 0.54 | 7.92 | -8.91 | 5.06 | 2.14 | 3.05 | -19.49 | 9233 | 1.19 |
| 2020 (7) | 146.45 | -4.28 | 12.73 | -3.12 | 7.26 | -5.59 | 5.55 | -9.46 | 8.69 | 1.21 | 4.96 | -1.37 | 3.79 | -5.41 | 9124 | -7.24 |
| 2019 (6) | 153.0 | 11.55 | 13.14 | -1.2 | 7.69 | -2.29 | 6.13 | 28.78 | 8.59 | -11.43 | 5.03 | -12.4 | 4.01 | 15.45 | 9836 | 12.22 |
| 2018 (5) | 137.16 | 16.75 | 13.3 | 22.92 | 7.87 | 26.12 | 4.76 | 46.91 | 9.70 | 5.28 | 5.74 | 8.03 | 3.47 | 25.83 | 8765 | 11.46 |
| 2017 (4) | 117.48 | 10.52 | 10.82 | 11.32 | 6.24 | 5.05 | 3.24 | 9.83 | 9.21 | 0.72 | 5.31 | -4.95 | 2.76 | -0.62 | 7864 | 16.13 |
| 2016 (3) | 106.3 | 12.57 | 9.72 | 13.82 | 5.94 | 24.53 | 2.95 | 14.79 | 9.14 | 1.11 | 5.59 | 10.62 | 2.78 | 1.97 | 6772 | 10.58 |
| 2015 (2) | 94.43 | 3.59 | 8.54 | 4.02 | 4.77 | 0.63 | 2.57 | 13.72 | 9.04 | 0.42 | 5.05 | -2.85 | 2.72 | 9.78 | 6124 | 20.31 |
| 2014 (1) | 91.16 | 12.45 | 8.21 | 9.47 | 4.74 | 7.73 | 2.26 | 20.21 | 9.01 | 0 | 5.20 | 0 | 2.48 | 0 | 5090 | -0.49 |
