- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 28.67 | -5.47 | -21.34 | 0.17 | 6.25 | -39.29 | 0.92 | -8.91 | 16.46 | 0 | 0 | 0 | 0.59 | 12.4 | -22.81 | 3.21 | -3.64 | 48.06 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q2 (19) | 30.33 | -3.68 | -5.78 | 0.16 | 0.0 | -60.98 | 1.01 | -10.62 | 18.82 | 0 | 0 | 0 | 0.53 | 3.82 | -58.58 | 3.33 | -7.2 | 26.11 | 0.00 | 0 | 0 | 0 | 0 | 0 |
24Q1 (18) | 31.49 | -36.72 | 17.72 | 0.16 | 6.67 | -36.0 | 1.13 | -13.74 | 68.66 | 0 | 0 | 0 | 0.51 | 68.55 | -45.63 | 3.59 | 36.31 | 43.27 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q4 (17) | 49.76 | 36.52 | 68.96 | 0.15 | -46.43 | 36.36 | 1.31 | 65.82 | 70.13 | 0 | 0 | 0 | 0.30 | -60.76 | -19.29 | 2.63 | 21.47 | 0.69 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q3 (16) | 36.45 | 13.23 | 57.59 | 0.28 | -31.71 | 27.27 | 0.79 | -7.06 | -1.25 | 0 | 0 | 0 | 0.77 | -39.69 | -19.24 | 2.17 | -17.92 | -37.34 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q2 (15) | 32.19 | 20.34 | 84.89 | 0.41 | 64.0 | 127.78 | 0.85 | 26.87 | 14.86 | 0 | 0 | 0 | 1.27 | 36.28 | 23.19 | 2.64 | 5.43 | -37.88 | 0.00 | 0 | 0 | 0 | 0 | 0 |
23Q1 (14) | 26.75 | -9.17 | 20.28 | 0.25 | 127.27 | 150.0 | 0.67 | -12.99 | -12.99 | 0 | 0 | 0 | 0.93 | 150.21 | 107.85 | 2.50 | -4.2 | -27.66 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q4 (13) | 29.45 | 27.32 | 10.96 | 0.11 | -50.0 | 10.0 | 0.77 | -3.75 | 16.67 | 0 | 0 | 0 | 0.37 | -60.73 | -0.87 | 2.61 | -24.41 | 5.14 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q3 (12) | 23.13 | 32.85 | -28.77 | 0.22 | 22.22 | 214.29 | 0.8 | 8.11 | -8.05 | 0 | 0 | 0 | 0.95 | -8.0 | 341.2 | 3.46 | -18.63 | 29.09 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q2 (11) | 17.41 | -21.72 | -26.17 | 0.18 | 80.0 | 63.64 | 0.74 | -3.9 | -22.11 | 0 | 0 | 0 | 1.03 | 129.94 | 121.63 | 4.25 | 22.77 | 5.5 | 0.00 | 0 | 0 | 0 | 0 | 0 |
22Q1 (10) | 22.24 | -16.2 | 32.62 | 0.1 | 0.0 | 66.67 | 0.77 | 16.67 | -16.3 | 0 | 0 | 0 | 0.45 | 19.33 | 25.67 | 3.46 | 39.22 | -36.89 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q4 (9) | 26.54 | -18.26 | 120.62 | 0.1 | 42.86 | 100.0 | 0.66 | -24.14 | -7.04 | 0 | 0 | 0 | 0.38 | 74.78 | -9.34 | 2.49 | -7.19 | -57.86 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q3 (8) | 32.47 | 37.7 | 59.32 | 0.07 | -36.36 | 133.33 | 0.87 | -8.42 | -15.53 | 0 | 0 | 0 | 0.22 | -53.79 | 46.45 | 2.68 | -33.49 | -46.98 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q2 (7) | 23.58 | 40.61 | 80.83 | 0.11 | 83.33 | 266.67 | 0.95 | 3.26 | 131.71 | 0 | 0 | 0 | 0.47 | 30.39 | 102.77 | 4.03 | -26.56 | 28.14 | 0.00 | 0 | 0 | 0 | 0 | 0 |
21Q1 (6) | 16.77 | 39.4 | 41.76 | 0.06 | 20.0 | 100.0 | 0.92 | 29.58 | 21.05 | 0 | 0 | 0 | 0.36 | -13.92 | 41.09 | 5.49 | -7.05 | -14.61 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q4 (5) | 12.03 | -40.97 | 23.38 | 0.05 | 66.67 | 400.0 | 0.71 | -31.07 | 1.43 | 0 | 0 | 0 | 0.42 | 182.35 | 305.24 | 5.90 | 16.78 | -17.79 | 0.00 | 0 | 0 | 0 | 0 | 0 |
20Q3 (4) | 20.38 | 56.29 | 0.0 | 0.03 | 0.0 | 0.0 | 1.03 | 151.22 | 0.0 | 0 | 0 | 0.0 | 0.15 | -36.02 | 0.0 | 5.05 | 60.74 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 13.04 | 10.23 | 0.0 | 0.03 | 0.0 | 0.0 | 0.41 | -46.05 | 0.0 | 0 | 0 | 0.0 | 0.23 | -9.28 | 0.0 | 3.14 | -51.06 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 11.83 | 21.33 | 0.0 | 0.03 | 200.0 | 0.0 | 0.76 | 8.57 | 0.0 | 0 | 0 | 0.0 | 0.25 | 147.25 | 0.0 | 6.42 | -10.52 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 9.75 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 0.7 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.10 | 0.0 | 0.0 | 7.18 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 145.16 | 57.41 | 1.09 | 78.69 | 3.63 | 17.86 | 0 | 0 | 0.75 | 13.52 | 2.50 | -25.13 | 0.00 | 0 | 0 | 0 |
2022 (9) | 92.22 | -7.18 | 0.61 | 69.44 | 3.08 | -9.41 | 0 | 0 | 0.66 | 82.55 | 3.34 | -2.41 | 0.00 | 0 | 0 | 0 |
2021 (8) | 99.35 | 73.45 | 0.36 | 140.0 | 3.4 | 17.24 | 0 | 0 | 0.36 | 38.37 | 3.42 | -32.4 | 0.00 | 0 | 0 | 0 |
2020 (7) | 57.28 | 138.47 | 0.15 | 0.0 | 2.9 | 20.33 | 0 | 0 | 0.26 | -58.07 | 5.06 | -49.54 | 0.00 | 0 | 0 | 0 |
2019 (6) | 24.02 | 67.62 | 0.15 | 15.38 | 2.41 | 83.97 | 0 | 0 | 0.62 | -31.16 | 10.03 | 9.75 | 0.00 | 0 | 0 | 0 |
2018 (5) | 14.33 | -30.1 | 0.13 | -64.86 | 1.31 | 81.94 | 0 | 0 | 0.91 | -49.74 | 9.14 | 160.28 | 0.00 | 0 | 0 | 0 |
2017 (4) | 20.5 | -10.17 | 0.37 | -17.78 | 0.72 | -13.25 | 0 | 0 | 1.80 | -8.47 | 3.51 | -3.44 | 0.00 | 0 | 0 | 0 |
2016 (3) | 22.82 | -24.56 | 0.45 | -10.0 | 0.83 | 15.28 | 0 | 0 | 1.97 | 19.3 | 3.64 | 52.81 | 0.00 | 0 | 171 | 0.0 |
2015 (2) | 30.25 | 4.74 | 0.5 | 316.67 | 0.72 | 56.52 | 0 | 0 | 1.65 | 297.8 | 2.38 | 49.43 | 0.00 | 0 | 171 | 0.0 |
2014 (1) | 28.88 | -16.72 | 0.12 | 33.33 | 0.46 | -13.21 | 0 | 0 | 0.42 | 0 | 1.59 | 0 | 0.00 | 0 | 171 | 0.0 |