- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q1 (20) | 178.53 | -11.96 | -7.12 | 0 | 0 | 0 | 7.48 | -17.71 | 0.54 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.19 | -6.53 | 8.25 | 0.00 | 0 | 0 | 5901 | 0.0 | 0.0 |
| 23Q4 (19) | 202.78 | -2.94 | -16.37 | 0 | 0 | 0 | 9.09 | 11.4 | 16.39 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.48 | 14.78 | 39.17 | 0.00 | 0 | 0 | 5901 | 0.0 | 0.0 |
| 23Q3 (18) | 208.93 | -5.76 | -4.71 | 0 | 0 | 0 | 8.16 | 1.62 | -2.74 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.91 | 7.83 | 2.06 | 0.00 | 0 | 0 | 5901 | 0.0 | 0.0 |
| 23Q2 (17) | 221.71 | 15.34 | -9.47 | 0 | 0 | 0 | 8.03 | 7.93 | -16.53 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.62 | -6.43 | -7.8 | 0.00 | 0 | 0 | 5901 | 0.0 | 0.0 |
| 23Q1 (16) | 192.22 | -20.72 | -6.06 | 0 | 0 | 0 | 7.44 | -4.74 | 0.27 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.87 | 20.17 | 6.73 | 0.00 | 0 | 0 | 5901 | 0.0 | 0.0 |
| 22Q4 (15) | 242.47 | 10.59 | -12.92 | 0 | 0 | 0 | 7.81 | -6.91 | 54.96 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.22 | -15.83 | 77.95 | 0.00 | 0 | 0 | 5901 | 0.0 | 0.0 |
| 22Q3 (14) | 219.25 | -10.47 | -6.28 | 0 | 0 | 0 | 8.39 | -12.79 | -11.5 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.83 | -2.58 | -5.57 | 0.00 | 0 | 0 | 5901 | 0.0 | 0.0 |
| 22Q2 (13) | 244.9 | 19.69 | 2.5 | 0 | 0 | 0 | 9.62 | 29.65 | 31.78 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.93 | 8.32 | 28.57 | 0.00 | 0 | 0 | 5901 | 0.0 | 0.0 |
| 22Q1 (12) | 204.61 | -26.52 | 8.24 | 0 | 0 | 0 | 7.42 | 47.22 | 10.09 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.63 | 100.34 | 1.71 | 0.00 | 0 | 0 | 5901 | 0.0 | 0.0 |
| 21Q4 (11) | 278.44 | 19.02 | 15.37 | 0 | 0 | 0 | 5.04 | -46.84 | -34.8 | 0 | 0 | 0 | 0.00 | 0 | 0 | 1.81 | -55.33 | -43.49 | 0.00 | 0 | 0 | 5901 | 0.0 | 0.0 |
| 21Q3 (10) | 233.94 | -2.09 | 8.29 | 0 | 0 | 0 | 9.48 | 29.86 | 48.12 | 0 | 0 | 0 | 0.00 | 0 | 0 | 4.05 | 32.63 | 36.78 | 0.00 | 0 | 0 | 5901 | 0.0 | 0.0 |
| 21Q2 (9) | 238.93 | 26.39 | 16.86 | 0 | 0 | 0 | 7.3 | 8.31 | -28.64 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.06 | -14.31 | -38.94 | 0.00 | 0 | 0 | 5901 | 0.0 | 0.0 |
| 21Q1 (8) | 189.04 | -21.67 | 43.88 | 0 | 0 | 0 | 6.74 | -12.81 | -0.74 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.57 | 11.32 | -31.01 | 0.00 | 0 | 0 | 5901 | 0.0 | 0.0 |
| 20Q4 (7) | 241.34 | 11.72 | 2.87 | 0 | 0 | 0 | 7.73 | 20.78 | 3.2 | 0 | 0 | 0 | 0.00 | 0 | 0 | 3.20 | 8.11 | 0.32 | 0.00 | 0 | 0 | 5901 | 0.0 | 0.0 |
| 20Q3 (6) | 216.03 | 5.66 | -15.89 | 0 | 0 | 0 | 6.4 | -37.44 | -13.75 | 0 | 0 | 0 | 0.00 | 0 | 0 | 2.96 | -40.79 | 2.55 | 0.00 | 0 | 0 | 5901 | 0.0 | 0.0 |
| 20Q2 (5) | 204.46 | 55.61 | -21.89 | 0 | 0 | 0 | 10.23 | 50.66 | 5.79 | 0 | 0 | 0 | 0.00 | 0 | 0 | 5.00 | -3.18 | 35.44 | 0.00 | 0 | 0 | 5901 | 0.0 | 0.8 |
| 20Q1 (4) | 131.39 | -43.99 | 0.0 | 0 | 0 | 0.0 | 6.79 | -9.35 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 5.17 | 61.87 | 0.0 | 0.00 | 0 | 0.0 | 5901 | 0.0 | 0.0 |
| 19Q4 (3) | 234.6 | -8.66 | 0.0 | 0 | 0 | 0.0 | 7.49 | 0.94 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 3.19 | 10.52 | 0.0 | 0.00 | 0 | 0.0 | 5901 | 0.0 | 0.0 |
| 19Q3 (2) | 256.85 | -1.88 | 0.0 | 0 | 0 | 0.0 | 7.42 | -23.27 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 2.89 | -21.8 | 0.0 | 0.00 | 0 | 0.0 | 5901 | 0.8 | 0.0 |
| 19Q2 (1) | 261.77 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 9.67 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 3.69 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 5854 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 825.64 | -9.39 | 0 | 0 | 32.72 | -1.56 | 0 | 0 | 0.00 | 0 | 3.96 | 8.64 | 0.00 | 0 | 5901 | 0.0 |
| 2022 (9) | 911.22 | -3.1 | 0 | 0 | 33.24 | 16.39 | 0 | 0 | 0.00 | 0 | 3.65 | 20.11 | 0.00 | 0 | 5901 | 0.0 |
| 2021 (8) | 940.34 | 17.63 | 0 | 0 | 28.56 | -8.31 | 0 | 0 | 0.00 | 0 | 3.04 | -22.06 | 0.00 | 0 | 5901 | 0.0 |
| 2020 (7) | 799.39 | -15.85 | 0 | 0 | 31.15 | -6.51 | 0 | 0 | 0.00 | 0 | 3.90 | 11.1 | 0.00 | 0 | 5901 | 0.0 |
| 2019 (6) | 949.99 | 10.95 | 0 | 0 | 33.32 | 15.86 | 0 | 0 | 0.00 | 0 | 3.51 | 4.42 | 0.00 | 0 | 5901 | 0.39 |
| 2018 (5) | 856.25 | 22.85 | 0 | 0 | 28.76 | 5.19 | 0 | 0 | 0.00 | 0 | 3.36 | -14.37 | 0.00 | 0 | 5878 | -2.1 |
| 2017 (4) | 697.0 | 14.36 | 0 | 0 | 27.34 | 0 | 0 | 0 | 0.00 | 0 | 3.92 | 0 | 0.00 | 0 | 6004 | -4.01 |
| 2016 (3) | 609.46 | -8.06 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 6255 | -7.14 |
| 2015 (2) | 662.87 | -14.67 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 6736 | -2.62 |
| 2014 (1) | 776.83 | 10.7 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 6917 | 8.54 |
