- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 17.63 | 22.09 | 5.44 | 1.74 | -1.14 | 4.19 | 1.09 | 37.97 | 36.25 | 0.02 | 0.0 | 0.0 | 9.87 | -19.02 | -1.19 | 6.18 | 13.01 | 29.22 | 0.11 | -18.09 | -5.16 | 1789 | -0.22 | -0.22 |
| 24Q3 (19) | 14.44 | -5.19 | -10.81 | 1.76 | 6.67 | -1.12 | 0.79 | -20.2 | 11.27 | 0.02 | -33.33 | 0.0 | 12.19 | 12.5 | 10.86 | 5.47 | -15.84 | 24.75 | 0.14 | -29.69 | 12.12 | 1793 | 0.0 | 0.39 |
| 24Q2 (18) | 15.23 | -2.25 | -0.85 | 1.65 | 0.0 | 0.0 | 0.99 | 39.44 | -4.81 | 0.03 | 50.0 | 50.0 | 10.83 | 2.3 | 0.85 | 6.50 | 42.64 | -4.0 | 0.20 | 53.45 | 51.28 | 1793 | 0.0 | -0.28 |
| 24Q1 (17) | 15.58 | -6.82 | -1.14 | 1.65 | -1.2 | -0.6 | 0.71 | -11.25 | 2.9 | 0.02 | 0.0 | 0.0 | 10.59 | 6.03 | 0.55 | 4.56 | -4.76 | 4.09 | 0.13 | 7.32 | 1.16 | 1793 | 0.0 | -0.06 |
| 23Q4 (16) | 16.72 | 3.27 | -0.48 | 1.67 | -6.18 | -2.91 | 0.8 | 12.68 | -9.09 | 0.02 | 0.0 | 0.0 | 9.99 | -9.15 | -2.44 | 4.78 | 9.1 | -8.66 | 0.12 | -3.17 | 0.48 | 1793 | 0.39 | -1.16 |
| 23Q3 (15) | 16.19 | 5.4 | 1.82 | 1.78 | 7.88 | 4.71 | 0.71 | -31.73 | 1.43 | 0.02 | 0.0 | 0.0 | 10.99 | 2.35 | 2.83 | 4.39 | -35.23 | -0.39 | 0.12 | -5.13 | -1.79 | 1786 | -0.67 | -2.14 |
| 23Q2 (14) | 15.36 | -2.54 | -2.91 | 1.65 | -0.6 | 1.85 | 1.04 | 50.72 | 10.64 | 0.02 | 0.0 | 0.0 | 10.74 | 1.99 | 4.9 | 6.77 | 54.65 | 13.95 | 0.13 | 2.6 | 2.99 | 1798 | 0.22 | -2.18 |
| 23Q1 (13) | 15.76 | -6.19 | 2.74 | 1.66 | -3.49 | 5.06 | 0.69 | -21.59 | 0.0 | 0.02 | 0.0 | 0.0 | 10.53 | 2.88 | 2.26 | 4.38 | -16.42 | -2.66 | 0.13 | 6.6 | -2.66 | 1794 | -1.1 | -1.75 |
| 22Q4 (12) | 16.8 | 5.66 | 23.08 | 1.72 | 1.18 | 0.0 | 0.88 | 25.71 | 17.33 | 0.02 | 0.0 | 0.0 | 10.24 | -4.24 | -18.75 | 5.24 | 18.98 | -4.67 | 0.12 | -5.36 | -18.75 | 1814 | -0.6 | -4.43 |
| 22Q3 (11) | 15.9 | 0.51 | 6.21 | 1.7 | 4.94 | 0.59 | 0.7 | -25.53 | -7.89 | 0.02 | 0.0 | -33.33 | 10.69 | 4.41 | -5.29 | 4.40 | -25.91 | -13.28 | 0.13 | -0.5 | -37.23 | 1825 | -0.71 | -5.24 |
| 22Q2 (10) | 15.82 | 3.13 | 7.47 | 1.62 | 2.53 | -6.9 | 0.94 | 36.23 | -9.62 | 0.02 | 0.0 | -33.33 | 10.24 | -0.58 | -13.37 | 5.94 | 32.1 | -15.9 | 0.13 | -3.03 | -37.97 | 1838 | 0.66 | -6.89 |
| 22Q1 (9) | 15.34 | 12.38 | 2.88 | 1.58 | -8.14 | -12.22 | 0.69 | -8.0 | -4.17 | 0.02 | 0.0 | 0.0 | 10.30 | -18.26 | -14.68 | 4.50 | -18.14 | -6.85 | 0.13 | -11.02 | -2.8 | 1826 | -3.79 | -7.4 |
| 21Q4 (8) | 13.65 | -8.82 | -8.63 | 1.72 | 1.78 | -4.44 | 0.75 | -1.32 | 11.94 | 0.02 | -33.33 | 0.0 | 12.60 | 11.62 | 4.59 | 5.49 | 8.23 | 22.52 | 0.15 | -26.89 | 9.45 | 1898 | -1.45 | -3.75 |
| 21Q3 (7) | 14.97 | 1.7 | -2.16 | 1.69 | -2.87 | -7.65 | 0.76 | -26.92 | 1.33 | 0.03 | 0.0 | 50.0 | 11.29 | -4.5 | -5.61 | 5.08 | -28.14 | 3.57 | 0.20 | -1.67 | 53.31 | 1926 | -2.43 | -2.58 |
| 21Q2 (6) | 14.72 | -1.27 | 2.51 | 1.74 | -3.33 | -6.95 | 1.04 | 44.44 | 0.97 | 0.03 | 50.0 | 50.0 | 11.82 | -2.09 | -9.23 | 7.07 | 46.31 | -1.5 | 0.20 | 51.94 | 46.33 | 1974 | 0.1 | -0.5 |
| 21Q1 (5) | 14.91 | -0.2 | -5.81 | 1.8 | 0.0 | -1.1 | 0.72 | 7.46 | -8.86 | 0.02 | 0.0 | 0.0 | 12.07 | 0.2 | 5.0 | 4.83 | 7.68 | -3.24 | 0.13 | 0.2 | 6.17 | 1972 | 0.0 | -0.3 |
| 20Q4 (4) | 14.94 | -2.35 | 0.0 | 1.8 | -1.64 | 0.0 | 0.67 | -10.67 | 0.0 | 0.02 | 0.0 | 0.0 | 12.05 | 0.73 | 0.0 | 4.48 | -8.51 | 0.0 | 0.13 | 2.41 | 0.0 | 1972 | -0.25 | 0.0 |
| 20Q3 (3) | 15.3 | 6.55 | 0.0 | 1.83 | -2.14 | 0.0 | 0.75 | -27.18 | 0.0 | 0.02 | 0.0 | 0.0 | 11.96 | -8.15 | 0.0 | 4.90 | -31.66 | 0.0 | 0.13 | -6.14 | 0.0 | 1977 | -0.35 | 0.0 |
| 20Q2 (2) | 14.36 | -9.29 | 0.0 | 1.87 | 2.75 | 0.0 | 1.03 | 30.38 | 0.0 | 0.02 | 0.0 | 0.0 | 13.02 | 13.27 | 0.0 | 7.17 | 43.73 | 0.0 | 0.14 | 10.24 | 0.0 | 1984 | 0.3 | 0.0 |
| 20Q1 (1) | 15.83 | 0.0 | 0.0 | 1.82 | 0.0 | 0.0 | 0.79 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 11.50 | 0.0 | 0.0 | 4.99 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 1978 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 62.87 | -1.83 | 6.8 | 0.59 | 3.58 | 10.15 | 0.09 | 12.5 | 10.82 | 2.46 | 5.69 | 12.2 | 0.14 | 14.59 | 1789 | -0.22 |
| 2023 (9) | 64.04 | 0.28 | 6.76 | 2.27 | 3.25 | 1.25 | 0.08 | 0.0 | 10.56 | 1.98 | 5.07 | 0.96 | 0.12 | -0.28 | 1793 | -1.16 |
| 2022 (8) | 63.86 | 9.63 | 6.61 | -4.89 | 3.21 | -1.83 | 0.08 | -20.0 | 10.35 | -13.25 | 5.03 | -10.46 | 0.13 | -27.03 | 1814 | -4.43 |
| 2021 (7) | 58.25 | -3.62 | 6.95 | -5.05 | 3.27 | 0.93 | 0.1 | 25.0 | 11.93 | -1.49 | 5.61 | 4.72 | 0.17 | 29.7 | 1898 | -3.75 |
| 2020 (6) | 60.44 | -4.41 | 7.32 | 3.54 | 3.24 | -4.71 | 0.08 | -11.11 | 12.11 | 8.32 | 5.36 | -0.31 | 0.13 | -7.01 | 1972 | -0.3 |
| 2019 (5) | 63.23 | 3.98 | 7.07 | 4.74 | 3.4 | 10.39 | 0.09 | -10.0 | 11.18 | 0.73 | 5.38 | 6.16 | 0.14 | -13.44 | 1978 | -0.6 |
| 2018 (4) | 60.81 | -1.84 | 6.75 | 5.14 | 3.08 | -2.84 | 0.1 | 25.0 | 11.10 | 7.11 | 5.06 | -1.02 | 0.16 | 27.34 | 1990 | -4.05 |
| 2017 (3) | 61.95 | -2.39 | 6.42 | -2.58 | 3.17 | 0.32 | 0.08 | 0.0 | 10.36 | -0.19 | 5.12 | 2.78 | 0.13 | 2.45 | 2074 | -0.29 |
| 2016 (2) | 63.47 | -4.31 | 6.59 | 0.3 | 3.16 | 27.42 | 0.08 | 14.29 | 10.38 | 4.82 | 4.98 | 33.16 | 0.13 | 19.44 | 2080 | -7.64 |
| 2015 (1) | 66.33 | 5.34 | 6.57 | -3.52 | 2.48 | 5.53 | 0.07 | 0.0 | 9.91 | 0 | 3.74 | 0 | 0.11 | 0 | 2252 | -1.49 |
