玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)31.8420.1513.922.5318.788.580.980.012.640.3-6.25-6.257.95-1.14-4.683.08-16.77-1.120.94-21.97-17.7000
24Q2 (19)26.5-8.789.52.13-12.35-4.480.98-2.9722.50.323.2328.08.04-3.91-12.773.706.3711.871.2113.1616.89000
24Q1 (18)29.051.434.722.4314.081.251.012.0223.170.310.014.818.3612.47-3.323.480.5817.621.07-1.419.64000
23Q4 (17)28.642.47-4.852.13-8.58-4.480.9913.7912.50.31-3.1214.817.44-10.790.383.4611.0518.231.08-5.4620.67000
23Q3 (16)27.9515.50.182.334.480.430.878.751.160.3228.028.08.34-9.530.253.11-5.840.981.1410.8327.77000
23Q2 (15)24.2-12.76-1.182.23-7.082.760.8-2.448.110.25-7.418.79.216.514.03.3111.839.41.036.1410.0000
23Q1 (14)27.74-7.849.92.47.623.450.82-6.829.330.270.022.738.6516.78-5.872.961.11-0.520.978.5111.67000
22Q4 (13)30.17.8917.392.23-3.8823.20.882.334.760.278.017.397.41-10.94.952.92-5.15-10.760.900.11-0.0000
22Q3 (12)27.913.9215.152.326.91-1.690.8616.2232.310.258.713.648.32-6.15-14.633.082.0114.90.90-4.59-1.31000
22Q2 (11)24.49-2.9713.542.17-6.470.930.74-1.334.230.234.554.558.86-3.6-11.13.021.69-8.20.947.75-7.92000
22Q1 (10)25.24-1.566.322.3228.18-5.310.75-10.717.140.22-4.354.769.1930.21-10.932.97-9.30.780.87-2.83-1.46000
21Q4 (9)25.645.829.951.81-23.31-2.160.8429.2323.530.234.559.527.06-27.52-11.013.2822.1212.350.90-1.2-0.39000
21Q3 (8)24.2312.331.722.369.776.310.65-8.450.00.220.04.769.74-2.284.512.68-18.5-1.690.91-10.982.99000
21Q2 (7)21.57-9.147.532.15-12.2414.970.711.4316.390.224.7610.09.97-3.426.923.2911.638.251.0215.32.3000
21Q1 (6)23.741.813.162.4532.4313.950.72.9412.90.210.00.010.3230.090.712.951.12-0.220.88-1.77-11.63000
20Q4 (5)23.32-2.12.61.85-16.67-15.910.684.620.00.210.0-4.557.93-14.88-18.042.926.86-2.530.902.14-6.96000
20Q3 (4)23.8218.740.02.2218.720.00.656.560.00.215.00.09.32-0.020.02.73-10.260.00.88-11.570.0000.0
20Q2 (3)20.06-4.390.01.87-13.020.00.61-1.610.00.2-4.760.09.32-9.030.03.042.90.01.00-0.390.0000.0
20Q1 (2)20.98-7.70.02.15-2.270.00.62-8.820.00.21-4.550.010.255.880.02.96-1.220.01.003.420.0000.0
19Q4 (1)22.730.00.02.20.00.00.680.00.00.220.00.09.680.00.02.990.00.00.970.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)108.530.749.090.443.487.741.1519.798.38-0.33.216.951.0618.9100
2022 (9)107.7313.199.053.193.2311.380.967.878.40-8.833.00-1.60.89-4.700
2021 (8)95.187.958.778.412.913.280.897.239.210.423.054.940.94-0.6700
2020 (7)88.172.658.09-12.732.560.390.83-3.499.18-14.992.90-2.20.94-5.9800
2019 (6)85.895.819.2712.092.557.140.86-6.5210.795.932.971.251.00-11.6600
2018 (5)81.1715.458.2715.662.3813.330.926.9810.190.192.93-1.831.13-7.3400
2017 (4)70.314.667.154.382.11.940.8643.3310.17-0.272.99-2.61.2236.9500
2016 (3)67.184.066.853.792.06-5.070.6-18.9210.20-0.263.07-8.770.89-22.0812720.0
2015 (2)64.569.556.6-10.082.176.370.740.010.22-17.923.36-2.91.15-8.7212720.0
2014 (1)58.939.397.34-2.522.04-11.690.7413.8512.4603.4601.26012720.0

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