- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 31.84 | 20.15 | 13.92 | 2.53 | 18.78 | 8.58 | 0.98 | 0.0 | 12.64 | 0.3 | -6.25 | -6.25 | 7.95 | -1.14 | -4.68 | 3.08 | -16.77 | -1.12 | 0.94 | -21.97 | -17.7 | 0 | 0 | 0 |
24Q2 (19) | 26.5 | -8.78 | 9.5 | 2.13 | -12.35 | -4.48 | 0.98 | -2.97 | 22.5 | 0.32 | 3.23 | 28.0 | 8.04 | -3.91 | -12.77 | 3.70 | 6.37 | 11.87 | 1.21 | 13.16 | 16.89 | 0 | 0 | 0 |
24Q1 (18) | 29.05 | 1.43 | 4.72 | 2.43 | 14.08 | 1.25 | 1.01 | 2.02 | 23.17 | 0.31 | 0.0 | 14.81 | 8.36 | 12.47 | -3.32 | 3.48 | 0.58 | 17.62 | 1.07 | -1.41 | 9.64 | 0 | 0 | 0 |
23Q4 (17) | 28.64 | 2.47 | -4.85 | 2.13 | -8.58 | -4.48 | 0.99 | 13.79 | 12.5 | 0.31 | -3.12 | 14.81 | 7.44 | -10.79 | 0.38 | 3.46 | 11.05 | 18.23 | 1.08 | -5.46 | 20.67 | 0 | 0 | 0 |
23Q3 (16) | 27.95 | 15.5 | 0.18 | 2.33 | 4.48 | 0.43 | 0.87 | 8.75 | 1.16 | 0.32 | 28.0 | 28.0 | 8.34 | -9.53 | 0.25 | 3.11 | -5.84 | 0.98 | 1.14 | 10.83 | 27.77 | 0 | 0 | 0 |
23Q2 (15) | 24.2 | -12.76 | -1.18 | 2.23 | -7.08 | 2.76 | 0.8 | -2.44 | 8.11 | 0.25 | -7.41 | 8.7 | 9.21 | 6.51 | 4.0 | 3.31 | 11.83 | 9.4 | 1.03 | 6.14 | 10.0 | 0 | 0 | 0 |
23Q1 (14) | 27.74 | -7.84 | 9.9 | 2.4 | 7.62 | 3.45 | 0.82 | -6.82 | 9.33 | 0.27 | 0.0 | 22.73 | 8.65 | 16.78 | -5.87 | 2.96 | 1.11 | -0.52 | 0.97 | 8.51 | 11.67 | 0 | 0 | 0 |
22Q4 (13) | 30.1 | 7.89 | 17.39 | 2.23 | -3.88 | 23.2 | 0.88 | 2.33 | 4.76 | 0.27 | 8.0 | 17.39 | 7.41 | -10.9 | 4.95 | 2.92 | -5.15 | -10.76 | 0.90 | 0.11 | -0.0 | 0 | 0 | 0 |
22Q3 (12) | 27.9 | 13.92 | 15.15 | 2.32 | 6.91 | -1.69 | 0.86 | 16.22 | 32.31 | 0.25 | 8.7 | 13.64 | 8.32 | -6.15 | -14.63 | 3.08 | 2.01 | 14.9 | 0.90 | -4.59 | -1.31 | 0 | 0 | 0 |
22Q2 (11) | 24.49 | -2.97 | 13.54 | 2.17 | -6.47 | 0.93 | 0.74 | -1.33 | 4.23 | 0.23 | 4.55 | 4.55 | 8.86 | -3.6 | -11.1 | 3.02 | 1.69 | -8.2 | 0.94 | 7.75 | -7.92 | 0 | 0 | 0 |
22Q1 (10) | 25.24 | -1.56 | 6.32 | 2.32 | 28.18 | -5.31 | 0.75 | -10.71 | 7.14 | 0.22 | -4.35 | 4.76 | 9.19 | 30.21 | -10.93 | 2.97 | -9.3 | 0.78 | 0.87 | -2.83 | -1.46 | 0 | 0 | 0 |
21Q4 (9) | 25.64 | 5.82 | 9.95 | 1.81 | -23.31 | -2.16 | 0.84 | 29.23 | 23.53 | 0.23 | 4.55 | 9.52 | 7.06 | -27.52 | -11.01 | 3.28 | 22.12 | 12.35 | 0.90 | -1.2 | -0.39 | 0 | 0 | 0 |
21Q3 (8) | 24.23 | 12.33 | 1.72 | 2.36 | 9.77 | 6.31 | 0.65 | -8.45 | 0.0 | 0.22 | 0.0 | 4.76 | 9.74 | -2.28 | 4.51 | 2.68 | -18.5 | -1.69 | 0.91 | -10.98 | 2.99 | 0 | 0 | 0 |
21Q2 (7) | 21.57 | -9.14 | 7.53 | 2.15 | -12.24 | 14.97 | 0.71 | 1.43 | 16.39 | 0.22 | 4.76 | 10.0 | 9.97 | -3.42 | 6.92 | 3.29 | 11.63 | 8.25 | 1.02 | 15.3 | 2.3 | 0 | 0 | 0 |
21Q1 (6) | 23.74 | 1.8 | 13.16 | 2.45 | 32.43 | 13.95 | 0.7 | 2.94 | 12.9 | 0.21 | 0.0 | 0.0 | 10.32 | 30.09 | 0.71 | 2.95 | 1.12 | -0.22 | 0.88 | -1.77 | -11.63 | 0 | 0 | 0 |
20Q4 (5) | 23.32 | -2.1 | 2.6 | 1.85 | -16.67 | -15.91 | 0.68 | 4.62 | 0.0 | 0.21 | 0.0 | -4.55 | 7.93 | -14.88 | -18.04 | 2.92 | 6.86 | -2.53 | 0.90 | 2.14 | -6.96 | 0 | 0 | 0 |
20Q3 (4) | 23.82 | 18.74 | 0.0 | 2.22 | 18.72 | 0.0 | 0.65 | 6.56 | 0.0 | 0.21 | 5.0 | 0.0 | 9.32 | -0.02 | 0.0 | 2.73 | -10.26 | 0.0 | 0.88 | -11.57 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 20.06 | -4.39 | 0.0 | 1.87 | -13.02 | 0.0 | 0.61 | -1.61 | 0.0 | 0.2 | -4.76 | 0.0 | 9.32 | -9.03 | 0.0 | 3.04 | 2.9 | 0.0 | 1.00 | -0.39 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 20.98 | -7.7 | 0.0 | 2.15 | -2.27 | 0.0 | 0.62 | -8.82 | 0.0 | 0.21 | -4.55 | 0.0 | 10.25 | 5.88 | 0.0 | 2.96 | -1.22 | 0.0 | 1.00 | 3.42 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 22.73 | 0.0 | 0.0 | 2.2 | 0.0 | 0.0 | 0.68 | 0.0 | 0.0 | 0.22 | 0.0 | 0.0 | 9.68 | 0.0 | 0.0 | 2.99 | 0.0 | 0.0 | 0.97 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 108.53 | 0.74 | 9.09 | 0.44 | 3.48 | 7.74 | 1.15 | 19.79 | 8.38 | -0.3 | 3.21 | 6.95 | 1.06 | 18.91 | 0 | 0 |
2022 (9) | 107.73 | 13.19 | 9.05 | 3.19 | 3.23 | 11.38 | 0.96 | 7.87 | 8.40 | -8.83 | 3.00 | -1.6 | 0.89 | -4.7 | 0 | 0 |
2021 (8) | 95.18 | 7.95 | 8.77 | 8.41 | 2.9 | 13.28 | 0.89 | 7.23 | 9.21 | 0.42 | 3.05 | 4.94 | 0.94 | -0.67 | 0 | 0 |
2020 (7) | 88.17 | 2.65 | 8.09 | -12.73 | 2.56 | 0.39 | 0.83 | -3.49 | 9.18 | -14.99 | 2.90 | -2.2 | 0.94 | -5.98 | 0 | 0 |
2019 (6) | 85.89 | 5.81 | 9.27 | 12.09 | 2.55 | 7.14 | 0.86 | -6.52 | 10.79 | 5.93 | 2.97 | 1.25 | 1.00 | -11.66 | 0 | 0 |
2018 (5) | 81.17 | 15.45 | 8.27 | 15.66 | 2.38 | 13.33 | 0.92 | 6.98 | 10.19 | 0.19 | 2.93 | -1.83 | 1.13 | -7.34 | 0 | 0 |
2017 (4) | 70.31 | 4.66 | 7.15 | 4.38 | 2.1 | 1.94 | 0.86 | 43.33 | 10.17 | -0.27 | 2.99 | -2.6 | 1.22 | 36.95 | 0 | 0 |
2016 (3) | 67.18 | 4.06 | 6.85 | 3.79 | 2.06 | -5.07 | 0.6 | -18.92 | 10.20 | -0.26 | 3.07 | -8.77 | 0.89 | -22.08 | 1272 | 0.0 |
2015 (2) | 64.56 | 9.55 | 6.6 | -10.08 | 2.17 | 6.37 | 0.74 | 0.0 | 10.22 | -17.92 | 3.36 | -2.9 | 1.15 | -8.72 | 1272 | 0.0 |
2014 (1) | 58.93 | 9.39 | 7.34 | -2.52 | 2.04 | -11.69 | 0.74 | 13.85 | 12.46 | 0 | 3.46 | 0 | 1.26 | 0 | 1272 | 0.0 |