玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)27.31-9.965.20.150.0-11.760.359.38-14.630000.5511.06-16.131.2821.47-18.850.0000000
24Q3 (19)30.33-11.6531.30.15-6.25-25.00.32-3.03-3.030000.496.11-42.881.069.76-26.150.0000000
24Q2 (18)34.3354.2248.170.16-36.014.290.330.03.120000.47-58.5-22.870.96-35.16-30.40.0000000
24Q1 (17)22.26-14.25-3.970.2547.06127.270.33-19.516.450001.1271.5136.671.48-6.1310.850.0000000
23Q4 (16)25.9612.385.740.17-15.0-10.530.4124.2417.140000.65-24.36-15.391.5810.5510.780.0000000
23Q3 (15)23.1-0.3-24.040.242.8617.650.333.12-8.3300-100.00.8743.2954.881.433.4420.670.000-100.0000
23Q2 (14)23.17-0.04-39.380.1427.27-12.50.323.2318.5200-100.00.6027.3344.341.383.2795.50.000-100.0000
23Q1 (13)23.18-5.58-34.450.11-42.11-42.110.31-11.43-22.50000.47-38.68-11.681.34-6.1918.220.0000000
22Q4 (12)24.55-19.27-14.10.1911.760.00.35-2.7820.690-100.0-100.00.7738.4416.421.4320.4340.50.00-100.0-100.0000
22Q3 (11)30.41-20.43-7.510.176.25-5.560.3633.3344.00.010.000.5633.542.121.1867.5855.70.0325.680000
22Q2 (10)38.228.0911.430.16-15.79-5.880.27-32.5-32.50.0100.00.42-22.09-15.540.71-37.55-39.420.030-10.26000
22Q1 (9)35.3623.7265.390.190.072.730.437.93-28.570-100.0-100.00.54-19.174.441.1311.48-56.810.00-100.0-100.0000
21Q4 (8)28.58-13.0811.90.195.560.00.2916.0-38.30.0100.00.6621.44-10.641.0133.45-44.860.030-10.64000
21Q3 (7)32.88-4.1465.730.185.885.880.25-37.5-13.790-100.0-100.00.5510.46-36.110.76-34.8-47.980.00-100.0-100.0000
21Q2 (6)34.360.4382.930.1754.550.00.4-28.5717.650.010.000.50-3.67-45.341.17-55.48-35.690.03-37.670000
21Q1 (5)21.38-16.2925.760.11-42.110.00.5619.1564.710.010.0-50.00.51-30.84-20.492.6242.3330.960.0519.46-60.24000
20Q4 (4)25.5428.730.00.1911.760.00.4762.070.00.01-66.670.00.74-13.180.01.8425.90.00.04-74.110.0000.0
20Q3 (3)19.845.810.00.170.00.00.29-14.710.00.0300.00.86-5.490.01.46-19.390.00.1500.0000.0
20Q2 (2)18.7510.290.00.1754.550.00.340.00.00-100.00.00.9140.120.01.81-9.330.00.00-100.00.0000.0
20Q1 (1)17.00.00.00.110.00.00.340.00.00.020.00.00.650.00.02.000.00.00.120.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)114.2319.730.7114.521.32-2.94000.62-4.351.16-18.930.00000
2023 (9)95.41-25.770.62-12.681.36-0.73000.6517.651.4333.740.00000
2022 (8)128.549.730.719.231.37-9.270.020.00.55-0.461.07-17.320.02-8.8700
2021 (7)117.1444.390.651.561.514.140.02-66.670.55-29.661.29-27.880.02-76.9100
2020 (6)81.13-33.60.648.471.45-39.830.06-71.430.7963.371.79-9.380.07-56.9700
2019 (5)122.19-20.570.59-1.672.41-30.140.21-41.670.4823.81.97-12.060.17-26.5600
2018 (4)153.834.280.627.663.454.550.3620.00.3922.412.240.250.2315.0700
2017 (3)147.514.820.47-4.083.3-3.790.330.430.32-8.492.24-8.210.2024.4400
2016 (2)140.737.250.4922.53.4320.770.23-28.120.3514.222.4412.610.16-32.9828520.0
2015 (1)131.22-22.940.4-44.442.8414.060.3260.00.3002.1600.24028520.0

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