- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 203.82 | 14.35 | 15.94 | 3.71 | 24.08 | 10.42 | 2.76 | -6.76 | 9.52 | 0 | 0 | 0 | 1.82 | 8.51 | -4.76 | 1.35 | -18.45 | -5.53 | 0.00 | 0 | 0 | 1914 | 0.0 | -0.42 |
| 24Q1 (19) | 178.25 | -10.22 | 12.06 | 2.99 | -14.08 | -10.21 | 2.96 | 15.18 | 8.03 | 0 | 0 | 0 | 1.68 | -4.31 | -19.88 | 1.66 | 28.28 | -3.6 | 0.00 | 0 | 0 | 1914 | 0.0 | -0.42 |
| 23Q4 (18) | 198.53 | -0.02 | 20.04 | 3.48 | -2.79 | -5.43 | 2.57 | 1.58 | -7.22 | 0 | 0 | 0 | 1.75 | -2.78 | -21.22 | 1.29 | 1.6 | -22.71 | 0.00 | 0 | 0 | 1914 | -0.42 | -0.42 |
| 23Q3 (17) | 198.56 | 12.95 | 20.79 | 3.58 | 6.55 | -11.6 | 2.53 | 0.4 | -1.56 | 0 | 0 | 0 | 1.80 | -5.67 | -26.82 | 1.27 | -11.11 | -18.5 | 0.00 | 0 | 0 | 1922 | 0.0 | 1.75 |
| 23Q2 (16) | 175.8 | 10.52 | -14.85 | 3.36 | 0.9 | -24.49 | 2.52 | -8.03 | 4.13 | 0 | 0 | 0 | 1.91 | -8.71 | -11.32 | 1.43 | -16.79 | 22.3 | 0.00 | 0 | 0 | 1922 | 0.0 | 1.75 |
| 23Q1 (15) | 159.06 | -3.83 | -17.13 | 3.33 | -9.51 | -23.97 | 2.74 | -1.08 | -5.84 | 0 | 0 | 0 | 2.09 | -5.91 | -8.25 | 1.72 | 2.85 | 13.63 | 0.00 | 0 | 0 | 1922 | 0.0 | 1.75 |
| 22Q4 (14) | 165.39 | 0.61 | -24.3 | 3.68 | -9.14 | -11.33 | 2.77 | 7.78 | 11.69 | 0 | 0 | 0 | 2.23 | -9.69 | 17.14 | 1.67 | 7.12 | 47.55 | 0.00 | 0 | 0 | 1922 | 1.75 | 1.75 |
| 22Q3 (13) | 164.38 | -20.39 | -26.21 | 4.05 | -8.99 | 1.0 | 2.57 | 6.2 | -5.17 | 0 | 0 | 0 | 2.46 | 14.31 | 36.88 | 1.56 | 33.39 | 28.53 | 0.00 | 0 | 0 | 1889 | 0.0 | 4.36 |
| 22Q2 (12) | 206.47 | 7.56 | -0.28 | 4.45 | 1.6 | 12.66 | 2.42 | -16.84 | -9.36 | 0 | 0 | 0 | 2.16 | -5.55 | 12.98 | 1.17 | -22.69 | -9.1 | 0.00 | 0 | 0 | 1889 | 0.0 | 4.36 |
| 22Q1 (11) | 191.95 | -12.14 | 12.19 | 4.38 | 5.54 | 10.05 | 2.91 | 17.34 | 1.04 | 0 | 0 | 0 | 2.28 | 20.13 | -1.9 | 1.52 | 33.56 | -9.93 | 0.00 | 0 | 0 | 1889 | 0.0 | 4.36 |
| 21Q4 (10) | 218.48 | -1.93 | 29.93 | 4.15 | 3.49 | -1.19 | 2.48 | -8.49 | -17.33 | 0 | 0 | 0 | 1.90 | 5.53 | -23.95 | 1.14 | -6.69 | -36.38 | 0.00 | 0 | 0 | 1889 | 4.36 | 4.36 |
| 21Q3 (9) | 222.78 | 7.59 | 59.65 | 4.01 | 1.52 | 12.64 | 2.71 | 1.5 | 0.37 | 0 | 0 | 0 | 1.80 | -5.64 | -29.45 | 1.22 | -5.66 | -37.13 | 0.00 | 0 | 0 | 1810 | 0.0 | -6.12 |
| 21Q2 (8) | 207.06 | 21.02 | 69.82 | 3.95 | -0.75 | 22.67 | 2.67 | -7.29 | 23.04 | 0 | 0 | 0 | 1.91 | -17.99 | -27.76 | 1.29 | -23.39 | -27.55 | 0.00 | 0 | 0 | 1810 | 0.0 | -6.12 |
| 21Q1 (7) | 171.1 | 1.75 | 92.12 | 3.98 | -5.24 | 63.11 | 2.88 | -4.0 | 27.43 | 0 | 0 | 0 | 2.33 | -6.87 | -15.1 | 1.68 | -5.66 | -33.67 | 0.00 | 0 | 0 | 1810 | 0.0 | -9.82 |
| 20Q4 (6) | 168.15 | 20.5 | 7.15 | 4.2 | 17.98 | 7.14 | 3.0 | 11.11 | 31.0 | 0 | 0 | 0 | 2.50 | -2.1 | -0.01 | 1.78 | -7.79 | 22.26 | 0.00 | 0 | 0 | 1810 | -6.12 | -9.82 |
| 20Q3 (5) | 139.54 | 14.44 | -11.25 | 3.56 | 10.56 | -12.32 | 2.7 | 24.42 | 16.88 | 0 | 0 | 0 | 2.55 | -3.39 | -1.2 | 1.93 | 8.72 | 31.7 | 0.00 | 0 | 0 | 1928 | 0.0 | -3.94 |
| 20Q2 (4) | 121.93 | 36.91 | 0.0 | 3.22 | 31.97 | 0.0 | 2.17 | -3.98 | 0.0 | 0 | 0 | 0.0 | 2.64 | -3.61 | 0.0 | 1.78 | -29.87 | 0.0 | 0.00 | 0 | 0.0 | 1928 | -3.94 | 0.0 |
| 20Q1 (3) | 89.06 | -43.25 | 0.0 | 2.44 | -37.76 | 0.0 | 2.26 | -1.31 | 0.0 | 0 | 0 | 0.0 | 2.74 | 9.68 | 0.0 | 2.54 | 73.9 | 0.0 | 0.00 | 0 | 0.0 | 2007 | 0.0 | 0.0 |
| 19Q4 (2) | 156.93 | -0.19 | 0.0 | 3.92 | -3.45 | 0.0 | 2.29 | -0.87 | 0.0 | 0 | 0 | 0.0 | 2.50 | -3.26 | 0.0 | 1.46 | -0.68 | 0.0 | 0.00 | 0 | 0.0 | 2007 | 0.0 | 0.0 |
| 19Q3 (1) | 157.23 | 0.0 | 0.0 | 4.06 | 0.0 | 0.0 | 2.31 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 2.58 | 0.0 | 0.0 | 1.47 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 2007 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 731.96 | 0.52 | 13.74 | -16.98 | 10.35 | -3.0 | 0 | 0 | 1.88 | -17.41 | 1.41 | -3.5 | 0.00 | 0 | 1922 | 0.0 |
| 2022 (9) | 728.2 | -11.13 | 16.55 | 2.86 | 10.67 | -0.84 | 0 | 0 | 2.27 | 15.74 | 1.47 | 11.59 | 0.00 | 0 | 1922 | 1.75 |
| 2021 (8) | 819.42 | 57.98 | 16.09 | 19.9 | 10.76 | 6.22 | 0 | 0 | 1.96 | -24.11 | 1.31 | -32.77 | 0.00 | 0 | 1889 | 4.36 |
| 2020 (7) | 518.67 | -17.3 | 13.42 | -11.18 | 10.13 | 10.83 | 0 | 0 | 2.59 | 7.39 | 1.95 | 34.01 | 0.00 | 0 | 1810 | -6.12 |
| 2019 (6) | 627.15 | 2.38 | 15.11 | 14.64 | 9.14 | -9.24 | 0 | 0 | 2.41 | 11.98 | 1.46 | -11.34 | 0.00 | 0 | 1928 | -3.94 |
| 2018 (5) | 612.58 | 21.06 | 13.18 | 41.87 | 10.07 | 7.59 | 0 | 0 | 2.15 | 17.19 | 1.64 | -11.13 | 0.00 | 0 | 2007 | 11.19 |
| 2017 (4) | 506.0 | 19.36 | 9.29 | 18.65 | 9.36 | -1.16 | 0 | 0 | 1.84 | -0.6 | 1.85 | -17.19 | 0.00 | 0 | 1805 | 11.08 |
| 2016 (3) | 423.92 | -2.88 | 7.83 | -9.48 | 9.47 | 8.73 | 0 | 0 | 1.85 | -6.8 | 2.23 | 11.95 | 0.00 | 0 | 1625 | 10.24 |
| 2015 (2) | 436.48 | -18.08 | 8.65 | -0.92 | 8.71 | 1.99 | 0 | 0 | 1.98 | 20.95 | 2.00 | 24.5 | 0.00 | 0 | 1474 | 4.61 |
| 2014 (1) | 532.82 | 3.26 | 8.73 | 8.85 | 8.54 | 5.56 | 0 | 0 | 1.64 | 0 | 1.60 | 0 | 0.00 | 0 | 1409 | -0.49 |
