玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)3.63-2.68101.670.432.38230.770.6219.233.330.0433.33-60.011.855.264.0217.0822.52-48.761.1037.01-80.171900.0-5.0
24Q2 (19)3.7362.88128.830.42100.0121.050.52-49.51-10.340.03-25.00.011.2622.79-3.413.94-69.0-60.820.80-53.95-56.31900.0-5.0
24Q1 (18)2.2919.9-26.60.2116.6790.911.0345.0783.930.0433.3333.339.17-2.69160.144.9821.0150.591.7511.2181.661900.0-5.0
23Q4 (17)1.916.11-49.20.1838.46-35.710.7118.332.90.03-70.0-25.09.4230.4926.5537.1711.52102.561.57-71.7347.64190-5.0-5.0
23Q3 (16)1.810.43-76.950.13-31.58-75.470.63.45-3.230.1233.33233.337.22-38.046.4333.33-6.32319.895.56201.851346.32000.0-6.54
23Q2 (15)1.63-47.76-80.220.1972.73-60.420.583.575.450.030.0-25.011.66230.62100.135.5898.25433.11.8491.41279.142000.0-6.54
23Q1 (14)3.12-17.02-11.110.11-60.71-42.110.56-18.84-17.650.03-25.0-25.03.53-52.66-34.8717.95-2.19-7.350.96-9.62-15.622000.0-6.54
22Q4 (13)3.76-51.8654.10.28-47.1775.00.6911.292.990.0433.33-20.07.459.7413.5618.35131.16-33.171.06176.95-48.09200-6.54-6.54
22Q3 (12)7.81-5.22135.240.5310.42194.440.6212.73-10.140.03-25.0-50.06.7916.525.177.9418.93-61.80.38-20.87-78.752140.052.86
22Q2 (11)8.24134.76239.090.48152.63182.350.55-19.1261.760.040.033.335.837.61-16.736.67-65.55-52.30.49-57.4-60.682140.052.86
22Q1 (10)3.5143.8561.010.1918.7526.670.681.4941.670.04-20.033.335.41-17.45-21.3319.37-29.45-12.011.14-44.39-17.192140.052.86
21Q4 (9)2.44-26.51-5.060.16-11.11-44.830.67-2.921.820.05-16.6725.06.5620.95-41.8927.4632.1228.312.0513.3931.6621452.8652.86
21Q3 (8)3.3236.63138.850.185.8838.460.69102.94102.940.06100.050.05.42-22.5-42.0320.7848.54-15.031.8146.39-37.21400.00.72
21Q2 (7)2.4311.47-64.530.1713.33-61.360.34-29.179.680.030.0-25.07.001.678.9113.99-36.45209.171.23-10.29111.421400.00.72
21Q1 (6)2.18-15.1839.740.15-48.287.140.48-12.73-7.690.03-25.0-40.06.88-39.02-23.3322.022.89-33.941.38-11.58-57.061400.00.72
20Q4 (5)2.5784.89-32.720.29123.0893.330.5561.7634.150.040.0500.011.2820.65187.3721.40-12.5199.391.56-45.91694.551400.72-8.5
20Q3 (4)1.39-79.710.00.13-70.450.00.349.680.00.040.00.09.3545.60.024.46440.50.02.88392.810.01390.00.0
20Q2 (3)6.85339.10.00.44214.290.00.31-40.380.00.04-20.00.06.42-28.430.04.53-86.420.00.58-81.780.01390.00.0
20Q1 (2)1.56-59.160.00.14-6.670.00.5226.830.00.05600.00.08.97128.550.033.33210.570.03.211324.360.0139-9.150.0
19Q4 (1)3.820.00.00.150.00.00.410.00.0-0.010.00.03.930.00.010.730.00.0-0.260.00.01530.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)8.46-63.720.61-58.782.45-3.540.1926.677.2113.6128.96165.882.25249.162000.0
2022 (9)23.32125.11.48124.242.5417.050.15-16.676.35-0.3810.89-48.00.64-62.98200-6.54
2021 (8)10.36-16.180.66-34.02.1726.160.180.06.37-21.2620.9550.521.7419.3121452.86
2020 (7)12.3670.951.085.191.724.240.18-10.08.098.3213.92-39.021.46-47.351400.72
2019 (6)7.23-52.50.54-20.591.65-31.820.233.337.4767.1722.8243.532.77180.68139-9.15
2018 (5)15.22-29.540.68-4.232.4230.810.15-11.764.4735.9215.9085.640.9925.221538.51
2017 (4)21.6275.650.7157.781.852.210.1730.773.29-58.08.56-72.790.79-65.1914120.51
2016 (3)5.75-30.560.450.01.811.690.130.07.8344.031.4846.432.2644.011714.71
2015 (2)8.284.280.45-51.611.7817.880.13-23.535.43-53.621.5013.041.57-26.671023.03
2014 (1)7.94-38.070.9310.711.51-42.150.17-37.0411.71019.0202.14099-87.04

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