- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 3.73 | 62.88 | 128.83 | 0.42 | 100.0 | 121.05 | 0.52 | -49.51 | -10.34 | 0.03 | -25.0 | 0.0 | 11.26 | 22.79 | -3.4 | 13.94 | -69.0 | -60.82 | 0.80 | -53.95 | -56.3 | 190 | 0.0 | -5.0 |
| 24Q1 (19) | 2.29 | 19.9 | -26.6 | 0.21 | 16.67 | 90.91 | 1.03 | 45.07 | 83.93 | 0.04 | 33.33 | 33.33 | 9.17 | -2.69 | 160.1 | 44.98 | 21.0 | 150.59 | 1.75 | 11.21 | 81.66 | 190 | 0.0 | -5.0 |
| 23Q4 (18) | 1.91 | 6.11 | -49.2 | 0.18 | 38.46 | -35.71 | 0.71 | 18.33 | 2.9 | 0.03 | -70.0 | -25.0 | 9.42 | 30.49 | 26.55 | 37.17 | 11.52 | 102.56 | 1.57 | -71.73 | 47.64 | 190 | -5.0 | -5.0 |
| 23Q3 (17) | 1.8 | 10.43 | -76.95 | 0.13 | -31.58 | -75.47 | 0.6 | 3.45 | -3.23 | 0.1 | 233.33 | 233.33 | 7.22 | -38.04 | 6.43 | 33.33 | -6.32 | 319.89 | 5.56 | 201.85 | 1346.3 | 200 | 0.0 | -6.54 |
| 23Q2 (16) | 1.63 | -47.76 | -80.22 | 0.19 | 72.73 | -60.42 | 0.58 | 3.57 | 5.45 | 0.03 | 0.0 | -25.0 | 11.66 | 230.62 | 100.1 | 35.58 | 98.25 | 433.1 | 1.84 | 91.41 | 279.14 | 200 | 0.0 | -6.54 |
| 23Q1 (15) | 3.12 | -17.02 | -11.11 | 0.11 | -60.71 | -42.11 | 0.56 | -18.84 | -17.65 | 0.03 | -25.0 | -25.0 | 3.53 | -52.66 | -34.87 | 17.95 | -2.19 | -7.35 | 0.96 | -9.62 | -15.62 | 200 | 0.0 | -6.54 |
| 22Q4 (14) | 3.76 | -51.86 | 54.1 | 0.28 | -47.17 | 75.0 | 0.69 | 11.29 | 2.99 | 0.04 | 33.33 | -20.0 | 7.45 | 9.74 | 13.56 | 18.35 | 131.16 | -33.17 | 1.06 | 176.95 | -48.09 | 200 | -6.54 | -6.54 |
| 22Q3 (13) | 7.81 | -5.22 | 135.24 | 0.53 | 10.42 | 194.44 | 0.62 | 12.73 | -10.14 | 0.03 | -25.0 | -50.0 | 6.79 | 16.5 | 25.17 | 7.94 | 18.93 | -61.8 | 0.38 | -20.87 | -78.75 | 214 | 0.0 | 52.86 |
| 22Q2 (12) | 8.24 | 134.76 | 239.09 | 0.48 | 152.63 | 182.35 | 0.55 | -19.12 | 61.76 | 0.04 | 0.0 | 33.33 | 5.83 | 7.61 | -16.73 | 6.67 | -65.55 | -52.3 | 0.49 | -57.4 | -60.68 | 214 | 0.0 | 52.86 |
| 22Q1 (11) | 3.51 | 43.85 | 61.01 | 0.19 | 18.75 | 26.67 | 0.68 | 1.49 | 41.67 | 0.04 | -20.0 | 33.33 | 5.41 | -17.45 | -21.33 | 19.37 | -29.45 | -12.01 | 1.14 | -44.39 | -17.19 | 214 | 0.0 | 52.86 |
| 21Q4 (10) | 2.44 | -26.51 | -5.06 | 0.16 | -11.11 | -44.83 | 0.67 | -2.9 | 21.82 | 0.05 | -16.67 | 25.0 | 6.56 | 20.95 | -41.89 | 27.46 | 32.12 | 28.31 | 2.05 | 13.39 | 31.66 | 214 | 52.86 | 52.86 |
| 21Q3 (9) | 3.32 | 36.63 | 138.85 | 0.18 | 5.88 | 38.46 | 0.69 | 102.94 | 102.94 | 0.06 | 100.0 | 50.0 | 5.42 | -22.5 | -42.03 | 20.78 | 48.54 | -15.03 | 1.81 | 46.39 | -37.2 | 140 | 0.0 | 0.72 |
| 21Q2 (8) | 2.43 | 11.47 | -64.53 | 0.17 | 13.33 | -61.36 | 0.34 | -29.17 | 9.68 | 0.03 | 0.0 | -25.0 | 7.00 | 1.67 | 8.91 | 13.99 | -36.45 | 209.17 | 1.23 | -10.29 | 111.42 | 140 | 0.0 | 0.72 |
| 21Q1 (7) | 2.18 | -15.18 | 39.74 | 0.15 | -48.28 | 7.14 | 0.48 | -12.73 | -7.69 | 0.03 | -25.0 | -40.0 | 6.88 | -39.02 | -23.33 | 22.02 | 2.89 | -33.94 | 1.38 | -11.58 | -57.06 | 140 | 0.0 | 0.72 |
| 20Q4 (6) | 2.57 | 84.89 | -32.72 | 0.29 | 123.08 | 93.33 | 0.55 | 61.76 | 34.15 | 0.04 | 0.0 | 500.0 | 11.28 | 20.65 | 187.37 | 21.40 | -12.51 | 99.39 | 1.56 | -45.91 | 694.55 | 140 | 0.72 | -8.5 |
| 20Q3 (5) | 1.39 | -79.71 | 93.06 | 0.13 | -70.45 | 8.33 | 0.34 | 9.68 | 41.67 | 0.04 | 0.0 | -33.33 | 9.35 | 45.6 | -43.88 | 24.46 | 440.5 | -26.62 | 2.88 | 392.81 | -65.47 | 139 | 0.0 | -9.15 |
| 20Q2 (4) | 6.85 | 339.1 | 0.0 | 0.44 | 214.29 | 0.0 | 0.31 | -40.38 | 0.0 | 0.04 | -20.0 | 0.0 | 6.42 | -28.43 | 0.0 | 4.53 | -86.42 | 0.0 | 0.58 | -81.78 | 0.0 | 139 | 0.0 | 0.0 |
| 20Q1 (3) | 1.56 | -59.16 | 0.0 | 0.14 | -6.67 | 0.0 | 0.52 | 26.83 | 0.0 | 0.05 | 600.0 | 0.0 | 8.97 | 128.55 | 0.0 | 33.33 | 210.57 | 0.0 | 3.21 | 1324.36 | 0.0 | 139 | -9.15 | 0.0 |
| 19Q4 (2) | 3.82 | 430.56 | 0.0 | 0.15 | 25.0 | 0.0 | 0.41 | 70.83 | 0.0 | -0.01 | -116.67 | 0.0 | 3.93 | -76.44 | 0.0 | 10.73 | -67.8 | 0.0 | -0.26 | -103.14 | 0.0 | 153 | 0.0 | 0.0 |
| 19Q3 (1) | 0.72 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 16.67 | 0.0 | 0.0 | 33.33 | 0.0 | 0.0 | 8.33 | 0.0 | 0.0 | 153 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8.46 | -63.72 | 0.61 | -58.78 | 2.45 | -3.54 | 0.19 | 26.67 | 7.21 | 13.61 | 28.96 | 165.88 | 2.25 | 249.16 | 200 | 0.0 |
| 2022 (9) | 23.32 | 125.1 | 1.48 | 124.24 | 2.54 | 17.05 | 0.15 | -16.67 | 6.35 | -0.38 | 10.89 | -48.0 | 0.64 | -62.98 | 200 | -6.54 |
| 2021 (8) | 10.36 | -16.18 | 0.66 | -34.0 | 2.17 | 26.16 | 0.18 | 0.0 | 6.37 | -21.26 | 20.95 | 50.52 | 1.74 | 19.31 | 214 | 52.86 |
| 2020 (7) | 12.36 | 70.95 | 1.0 | 85.19 | 1.72 | 4.24 | 0.18 | -10.0 | 8.09 | 8.32 | 13.92 | -39.02 | 1.46 | -47.35 | 140 | 0.72 |
| 2019 (6) | 7.23 | -52.5 | 0.54 | -20.59 | 1.65 | -31.82 | 0.2 | 33.33 | 7.47 | 67.17 | 22.82 | 43.53 | 2.77 | 180.68 | 139 | -9.15 |
| 2018 (5) | 15.22 | -29.54 | 0.68 | -4.23 | 2.42 | 30.81 | 0.15 | -11.76 | 4.47 | 35.92 | 15.90 | 85.64 | 0.99 | 25.22 | 153 | 8.51 |
| 2017 (4) | 21.6 | 275.65 | 0.71 | 57.78 | 1.85 | 2.21 | 0.17 | 30.77 | 3.29 | -58.0 | 8.56 | -72.79 | 0.79 | -65.19 | 141 | 20.51 |
| 2016 (3) | 5.75 | -30.56 | 0.45 | 0.0 | 1.81 | 1.69 | 0.13 | 0.0 | 7.83 | 44.0 | 31.48 | 46.43 | 2.26 | 44.0 | 117 | 14.71 |
| 2015 (2) | 8.28 | 4.28 | 0.45 | -51.61 | 1.78 | 17.88 | 0.13 | -23.53 | 5.43 | -53.6 | 21.50 | 13.04 | 1.57 | -26.67 | 102 | 3.03 |
| 2014 (1) | 7.94 | -38.07 | 0.93 | 10.71 | 1.51 | -42.15 | 0.17 | -37.04 | 11.71 | 0 | 19.02 | 0 | 2.14 | 0 | 99 | -87.04 |
