玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)116.583.7918.033.68-13.8219.487.019.5329.811.656.4532.03.16-16.971.236.015.539.981.422.5611.8342360.00.0
24Q3 (19)112.32-0.178.14.279.4942.816.4-0.783.231.5511.5129.173.809.6732.15.70-0.61-4.511.3811.719.4842360.0-1.74
24Q2 (18)112.517.3820.763.922.6438.36.45-0.4610.821.3911.215.833.4714.2214.535.73-7.3-8.231.243.56-4.0842360.0-1.74
24Q1 (17)104.786.0816.23.183.2510.036.4820.015.511.250.010.623.03-2.68-5.316.1813.12-0.61.19-5.74-4.842360.0-1.74
23Q4 (16)98.77-4.947.013.083.01-2.225.4-12.9-9.71.254.1726.263.128.36-8.635.47-8.38-15.611.279.5817.994236-1.74-1.74
23Q3 (15)103.911.52-7.242.996.03-32.816.26.533.331.20.0-2.442.88-4.92-27.565.97-4.4711.41.15-10.335.1843110.0-1.49
23Q2 (14)93.173.33-20.442.82-2.42-40.885.823.74-3.161.26.1933.333.03-5.56-25.696.250.421.721.292.7867.5943110.0-1.49
23Q1 (13)90.17-2.31-25.712.89-8.25-51.595.61-6.19-8.931.1314.1434.523.21-6.09-34.846.22-3.9722.591.2516.8481.0943110.0-1.49
22Q4 (12)92.3-17.6-19.933.15-29.21-37.875.98-0.33-9.80.99-19.51-16.13.41-14.1-22.46.4820.9512.651.07-2.324.794311-1.49-1.49
22Q3 (11)112.01-4.351.224.45-6.71-9.926.0-0.17-6.41.2336.6730.853.97-2.46-11.05.364.38-7.521.1042.8929.2743760.02.77
22Q2 (10)117.11-3.527.474.77-20.118.366.01-2.44-8.10.97.148.434.07-17.1910.145.131.12-14.490.7711.050.943760.02.77
22Q1 (9)121.385.2922.415.9717.7570.096.16-7.09-0.810.84-28.810.04.9211.8338.955.07-11.76-18.960.69-32.39-18.3143760.02.77
21Q4 (8)115.284.1723.325.072.6366.236.633.4321.881.1825.5345.684.40-1.4834.795.75-0.71-1.171.0220.518.1343762.772.77
21Q3 (7)110.661.5547.884.9422.58102.466.41-1.9936.670.9413.2518.994.4620.7136.915.79-3.48-7.580.8511.52-19.5442580.0-2.79
21Q2 (6)108.979.8959.784.0314.81203.016.545.3114.740.83-1.199.213.704.4889.646.00-4.17-28.190.76-10.09-31.6542580.0-2.79
21Q1 (5)99.166.0830.343.5115.08126.456.2114.1513.740.843.713.513.548.4973.746.267.62-12.740.85-2.24-12.9142580.00.42
20Q4 (4)93.4824.920.03.0525.00.05.4415.990.00.812.530.03.260.060.05.82-7.150.00.87-17.920.04258-2.790.0
20Q3 (3)74.839.720.02.4483.460.04.69-17.720.00.793.950.03.2667.20.06.27-25.010.01.06-5.260.043800.00.0
20Q2 (2)68.2-10.360.01.33-14.190.05.74.40.00.762.70.01.95-4.280.08.3616.460.01.1114.570.043803.30.0
20Q1 (1)76.080.00.01.550.00.05.460.00.00.740.00.02.040.00.07.180.00.00.970.00.042400.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)446.1915.5915.0327.5926.3414.375.8422.183.3710.385.90-1.061.315.6942360.0
2023 (9)386.0-12.8311.78-35.7723.03-4.684.7820.713.05-26.325.979.351.2438.474236-1.74
2022 (8)442.82.0118.344.524.16-6.323.964.494.142.445.46-8.170.892.434311-1.49
2021 (7)434.0738.8617.55109.4325.7921.083.7922.264.0450.825.94-12.810.87-11.9643762.77
2020 (6)312.59-16.328.3816.7121.31.143.1-1.272.6839.486.8120.870.9917.994258-2.79
2019 (5)373.57-10.427.18-5.6521.061.23.14-11.81.925.325.6412.970.84-1.5443803.3
2018 (4)417.0215.647.611.8720.8114.593.56-4.041.82-11.94.99-0.910.85-17.024240-0.4
2017 (3)360.627.017.47-9.0118.1612.593.7155.232.07-14.975.045.211.0345.074257178.05
2016 (2)337.01-7.348.21-8.7816.13-13.742.3917.732.44-1.564.79-6.910.7127.051531-60.35
2015 (1)363.69-12.739.0-2.618.7-3.812.03-28.272.4705.1400.56038610.0

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