玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)0.9513.113.10000.3310.03.120000.000034.74-2.74-8.820.00001190.00.0
24Q3 (19)0.8410.5320.00000.37.147.140000.000035.71-3.06-10.710.00001190.0-1.65
24Q2 (18)0.76-3.820.630000.283.7-6.670000.000036.847.8-22.630.00001190.0-1.65
24Q1 (17)0.79-5.950.000-100.00.27-15.620.00000.000-100.034.18-10.280.00.00001190.0-1.65
23Q4 (16)0.8420.061.540000.3214.2914.290000.000038.10-4.76-29.250.0000119-1.65-1.65
23Q3 (15)0.711.117.6900-100.00.28-6.67-9.680000.000-100.040.00-16.0-16.130.00001210.0-3.97
23Q2 (14)0.63-20.25-18.180-100.0-100.00.311.117.140000.00-100.0-100.047.6239.3330.950.00001210.0-3.97
23Q1 (13)0.7951.9243.640.0100.00.27-3.570.00001.270-30.3834.18-36.53-30.380.00001210.0-3.97
22Q4 (12)0.52-20.0-30.670-100.000.28-9.6875.00000.00-100.0053.8512.9152.40.0000121-3.97-3.97
22Q3 (11)0.65-15.58-23.530.010.0-50.00.3110.7114.810001.5418.46-34.6247.6931.1550.140.00001260.0404.0
22Q2 (10)0.7740.092.50.010.0-75.00.283.7-20.00001.30-28.57-87.0136.36-25.93-58.440.00001260.0404.0
22Q1 (9)0.55-26.6752.780.010-83.330.2768.75-12.90001.820-89.0949.09130.11-42.990.00001260.0404.0
21Q4 (8)0.75-11.76153.190-100.0100.00.16-40.7423.080000.00-100.0-100.021.33-32.84-34.670.0000126404.0404.0
21Q3 (7)0.85112.573.470.02-50.0-96.30.27-22.8668.750002.35-76.47-97.8631.76-63.7-2.720.0000250.0-24.24
21Q2 (6)0.411.11-35.480.04-33.33-92.590.3512.9218.1800010.00-40.0-88.5287.501.61393.180.0000250.0-24.24
21Q1 (5)0.36125.53-28.00.06103.92-89.290.31138.46158.3300016.67-84.88-85.1286.11163.72258.80.0000250.0-24.24
20Q4 (4)-1.41-387.760.0-1.53-383.330.00.13-18.750.0000.0110.200.00.032.650.00.00.0000.025-24.240.0
20Q3 (3)0.49-20.970.00.540.00.00.1645.450.0000.0110.2026.530.032.6584.040.00.0000.0330.00.0
20Q2 (2)0.6224.00.00.54-3.570.00.11-8.330.0000.087.10-22.240.017.74-26.080.00.0000.0330.00.0
20Q1 (1)0.50.00.00.560.00.00.120.00.000.00.0112.000.00.024.000.00.00.000.00.0330.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)3.3412.840.01-50.01.170.0000.30-55.6935.03-11.380.0001190.0
2023 (9)2.9618.880.02100.01.173.54000.6868.2439.53-12.90.000119-1.65
2022 (8)2.495.060.01-90.911.133.67000.40-91.3545.38-1.330.000121-3.97
2021 (7)2.371085.00.11-8.331.09105.66004.64-92.2645.99-82.640.000126404.0
2020 (6)0.2-92.280.12-94.940.5317.780060.00-34.43265.001425.220.00025-24.24
2019 (5)2.59-4.432.37-5.20.45-54.550091.51-0.8117.37-52.440.00033-26.67
2018 (4)2.71-87.932.5-46.240.996.450092.25345.5836.53782.250.00045-19.64
2017 (3)22.46-38.754.65-8.280.93-61.250020.7049.744.14-36.730.00056-60.84
2016 (2)36.67168.645.07275.562.4105.130013.8339.86.54-23.640.0001430.7
2015 (1)13.6517.471.35-10.01.17-6.4009.8908.5700.00014242.0

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