- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q2 (20) | 3.18 | -2.45 | -1.85 | 0.78 | -9.3 | -1.27 | 0.48 | 17.07 | 33.33 | 0 | 0 | 0 | 24.53 | -7.02 | 0.6 | 15.09 | 20.02 | 35.85 | 0.00 | 0 | 0 | 593 | 0.0 | 0.0 |
| 24Q1 (19) | 3.26 | 5.16 | 4.82 | 0.86 | -6.52 | 11.69 | 0.41 | -19.61 | 20.59 | 0 | 0 | 0 | 26.38 | -11.11 | 6.55 | 12.58 | -23.55 | 15.04 | 0.00 | 0 | 0 | 593 | 0.0 | 0.0 |
| 23Q4 (18) | 3.1 | -18.42 | 6.16 | 0.92 | 12.2 | 55.93 | 0.51 | 18.6 | 30.77 | 0 | 0 | 0 | 29.68 | 37.53 | 46.88 | 16.45 | 45.39 | 23.18 | 0.00 | 0 | 0 | 593 | 0.0 | 0.0 |
| 23Q3 (17) | 3.8 | 17.28 | 15.85 | 0.82 | 3.8 | -6.82 | 0.43 | 19.44 | 79.17 | 0 | 0 | 0 | 21.58 | -11.5 | -19.57 | 11.32 | 1.84 | 54.65 | 0.00 | 0 | 0 | 593 | 0.0 | 0.0 |
| 23Q2 (16) | 3.24 | 4.18 | 44.0 | 0.79 | 2.6 | -12.22 | 0.36 | 5.88 | 28.57 | 0 | 0 | 0 | 24.38 | -1.52 | -39.04 | 11.11 | 1.63 | -10.71 | 0.00 | 0 | 0 | 593 | 0.0 | 0.0 |
| 23Q1 (15) | 3.11 | 6.51 | 18.25 | 0.77 | 30.51 | 2.67 | 0.34 | -12.82 | 41.67 | 0 | 0 | 0 | 24.76 | 22.54 | -13.18 | 10.93 | -18.15 | 19.8 | 0.00 | 0 | 0 | 593 | 0.0 | 0.0 |
| 22Q4 (14) | 2.92 | -10.98 | 12.74 | 0.59 | -32.95 | -21.33 | 0.39 | 62.5 | 18.18 | 0 | 0 | 0 | 20.21 | -24.69 | -30.22 | 13.36 | 82.53 | 4.83 | 0.00 | 0 | 0 | 593 | 0.0 | 0.0 |
| 22Q3 (13) | 3.28 | 45.78 | 117.22 | 0.88 | -2.22 | 27.54 | 0.24 | -14.29 | 20.0 | 0 | 0 | 0 | 26.83 | -32.93 | -41.29 | 7.32 | -41.2 | -44.76 | 0.00 | 0 | 0 | 593 | 0.0 | 0.0 |
| 22Q2 (12) | 2.25 | -14.45 | 65.44 | 0.9 | 20.0 | 21.62 | 0.28 | 16.67 | 27.27 | 0 | 0 | 0 | 40.00 | 40.27 | -26.49 | 12.44 | 36.37 | -23.07 | 0.00 | 0 | 0 | 593 | 0.0 | 0.0 |
| 22Q1 (11) | 2.63 | 1.54 | 12.88 | 0.75 | 0.0 | -2.6 | 0.24 | -27.27 | -7.69 | 0 | 0 | 0 | 28.52 | -1.52 | -13.71 | 9.13 | -28.38 | -18.22 | 0.00 | 0 | 0 | 593 | 0.0 | 0.0 |
| 21Q4 (10) | 2.59 | 71.52 | 0.0 | 0.75 | 8.7 | 38.89 | 0.33 | 65.0 | -23.26 | 0 | 0 | 0 | 28.96 | -36.63 | 38.89 | 12.74 | -3.8 | -23.26 | 0.00 | 0 | 0 | 593 | 0.0 | 0.0 |
| 21Q3 (9) | 1.51 | 11.03 | -51.6 | 0.69 | -6.76 | -33.01 | 0.2 | -9.09 | -67.21 | 0 | 0 | 0 | 45.70 | -16.02 | 38.42 | 13.25 | -18.12 | -32.25 | 0.00 | 0 | 0 | 593 | 0.0 | 0.0 |
| 21Q2 (8) | 1.36 | -41.63 | -47.49 | 0.74 | -3.9 | -68.91 | 0.22 | -15.38 | -38.89 | 0 | 0 | 0 | 54.41 | 64.65 | -40.79 | 16.18 | 44.97 | 16.38 | 0.00 | 0 | 0 | 593 | 0.0 | 0.0 |
| 21Q1 (7) | 2.33 | -10.04 | -28.09 | 0.77 | 42.59 | -63.16 | 0.26 | -39.53 | -59.38 | 0 | 0 | 0 | 33.05 | 58.5 | -48.77 | 11.16 | -32.79 | -43.51 | 0.00 | 0 | 0 | 593 | 0.0 | 0.0 |
| 20Q4 (6) | 2.59 | -16.99 | -0.77 | 0.54 | -47.57 | -77.5 | 0.43 | -29.51 | -21.82 | 0 | 0 | 0 | 20.85 | -36.84 | -77.33 | 16.60 | -15.08 | -21.21 | 0.00 | 0 | 0 | 593 | 0.0 | 0.0 |
| 20Q3 (5) | 3.12 | 20.46 | 0.97 | 1.03 | -56.72 | -60.38 | 0.61 | 69.44 | 12.96 | 0 | 0 | 0 | 33.01 | -64.07 | -60.77 | 19.55 | 40.66 | 11.88 | 0.00 | 0 | 0 | 593 | 0.0 | 0.0 |
| 20Q2 (4) | 2.59 | -20.06 | 0.0 | 2.38 | 13.88 | 0.0 | 0.36 | -43.75 | 0.0 | 0 | 0 | 0.0 | 91.89 | 42.45 | 0.0 | 13.90 | -29.63 | 0.0 | 0.00 | 0 | 0.0 | 593 | 0.0 | 0.0 |
| 20Q1 (3) | 3.24 | 24.14 | 0.0 | 2.09 | -12.92 | 0.0 | 0.64 | 16.36 | 0.0 | 0 | 0 | 0.0 | 64.51 | -29.85 | 0.0 | 19.75 | -6.26 | 0.0 | 0.00 | 0 | 0.0 | 593 | 0.0 | 0.0 |
| 19Q4 (2) | 2.61 | -15.53 | 0.0 | 2.4 | -7.69 | 0.0 | 0.55 | 1.85 | 0.0 | 0 | 0 | 0.0 | 91.95 | 9.28 | 0.0 | 21.07 | 20.58 | 0.0 | 0.00 | 0 | 0.0 | 593 | 0.0 | 0.0 |
| 19Q3 (1) | 3.09 | 0.0 | 0.0 | 2.6 | 0.0 | 0.0 | 0.54 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 84.14 | 0.0 | 0.0 | 17.48 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 593 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 13.25 | 19.69 | 3.3 | 5.77 | 1.64 | 41.38 | 0 | 0 | 24.91 | -11.63 | 12.38 | 18.12 | 0.00 | 0 | 593 | 0.0 |
| 2022 (9) | 11.07 | 42.29 | 3.12 | 5.41 | 1.16 | 14.85 | 0 | 0 | 28.18 | -25.92 | 10.48 | -19.28 | 0.00 | 0 | 593 | 0.0 |
| 2021 (8) | 7.78 | -32.64 | 2.96 | -21.69 | 1.01 | -48.73 | 0 | 0 | 38.05 | 16.25 | 12.98 | -23.89 | 0.00 | 0 | 593 | 0.0 |
| 2020 (7) | 11.55 | -1.28 | 3.78 | -61.51 | 1.97 | -11.66 | 0 | 0 | 32.73 | -61.01 | 17.06 | -10.51 | 0.00 | 0 | 593 | 0.0 |
| 2019 (6) | 11.7 | 14.59 | 9.82 | 33.24 | 2.23 | -0.45 | 0 | 0 | 83.93 | 16.27 | 19.06 | -13.12 | 0.00 | 0 | 593 | 0.0 |
| 2018 (5) | 10.21 | -12.29 | 7.37 | -24.33 | 2.24 | -13.18 | 0 | 0 | 72.18 | -13.73 | 21.94 | -1.02 | 0.00 | 0 | 593 | 0.0 |
| 2017 (4) | 11.64 | 16.63 | 9.74 | 12.47 | 2.58 | -28.33 | 0 | 0 | 83.68 | -3.57 | 22.16 | -38.55 | 0.00 | 0 | 593 | 0.0 |
| 2016 (3) | 9.98 | 158.55 | 8.66 | 1367.8 | 3.6 | -16.86 | 0 | 0 | 86.77 | 467.7 | 36.07 | -67.84 | 0.00 | 0 | 593 | 0.0 |
| 2015 (2) | 3.86 | 192.42 | 0.59 | 195.0 | 4.33 | 106.19 | 0 | 0 | 15.28 | 0.88 | 112.18 | -29.49 | 0.00 | 0 | 593 | 5.89 |
| 2014 (1) | 1.32 | -85.3 | 0.2 | -61.54 | 2.1 | -13.93 | 0 | 0 | 15.15 | 0 | 159.09 | 0 | 0.00 | 0 | 560 | 28.44 |
