- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 11.65 | 58150.0 | 4060.71 | 0 | 0 | -100.0 | 0.07 | 16.67 | 16.67 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 0.60 | -99.8 | -97.2 | 0.00 | 0 | 0 | 17 | 0.0 | 13.33 |
24Q2 (19) | 0.02 | 0 | 0 | 0 | 0 | 0 | 0.06 | 0.0 | 0.0 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 300.00 | 585.71 | 16220.0 | 0.00 | 0 | 0 | 17 | 0.0 | 13.33 |
24Q1 (18) | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0.06 | -14.29 | 20.0 | 0 | 0 | 0 | 6.25 | 0.0 | 70.0 | 43.75 | 0.0 | 2280.0 | 0.00 | 0 | 0 | 17 | 0.0 | 13.33 |
23Q4 (17) | 0.16 | -42.86 | -88.57 | 0.01 | -50.0 | -75.0 | 0.07 | 16.67 | 133.33 | 0 | 0 | 0 | 6.25 | -12.5 | 118.75 | 43.75 | 104.17 | 1941.67 | 0.00 | 0 | 0 | 17 | 13.33 | 13.33 |
23Q3 (16) | 0.28 | 0 | 0 | 0.02 | 0 | 100.0 | 0.06 | 0.0 | 50.0 | 0 | 0 | 0 | 7.14 | 94.29 | 714.29 | 21.43 | 1065.71 | 714.29 | 0.00 | 0 | 0 | 15 | 0.0 | -6.25 |
23Q2 (15) | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0.06 | 20.0 | -50.0 | 0 | 0 | 0 | 3.68 | 0.0 | 319.12 | 1.84 | 0.0 | -30.15 | 0.00 | 0 | 0 | 15 | 0.0 | -6.25 |
23Q1 (14) | 2.72 | 94.29 | 0 | 0.1 | 150.0 | 0 | 0.05 | 66.67 | 25.0 | 0 | 0 | 0 | 3.68 | 28.68 | 0 | 1.84 | -14.22 | -95.59 | 0.00 | 0 | 0 | 15 | 0.0 | -6.25 |
22Q4 (13) | 1.4 | 0 | 1066.67 | 0.04 | 300.0 | 0 | 0.03 | -25.0 | -40.0 | 0 | 0 | 0 | 2.86 | 225.71 | 0 | 2.14 | -18.57 | -94.86 | 0.00 | 0 | 0 | 15 | -6.25 | -6.25 |
22Q3 (12) | 0 | -100.0 | 0 | 0.01 | -75.0 | 0 | 0.04 | -66.67 | 0.0 | 0 | 0 | 0 | 0.88 | 0.0 | -87.72 | 2.63 | 0.0 | -90.79 | 0.00 | 0 | 0 | 16 | 0.0 | 14.29 |
22Q2 (11) | 4.56 | 0 | 0 | 0.04 | 0 | 0 | 0.12 | 200.0 | 200.0 | 0 | 0 | 0 | 0.88 | 0 | -87.72 | 2.63 | -93.68 | -90.79 | 0.00 | 0 | 0 | 16 | 0.0 | 14.29 |
22Q1 (10) | 0 | -100.0 | 0 | 0 | 0 | 0 | 0.04 | -20.0 | 33.33 | 0 | 0 | 0 | 0.00 | 0 | -100.0 | 41.67 | 0.0 | 45.83 | 0.00 | 0 | 0 | 16 | 0.0 | 14.29 |
21Q4 (9) | 0.12 | 0 | 0 | 0 | 0 | 0 | 0.05 | 25.0 | 25.0 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 41.67 | 45.83 | 45.83 | 0.00 | 0 | 0 | 16 | 14.29 | 14.29 |
21Q3 (8) | 0 | 0 | 0 | 0 | 0 | 0 | 0.04 | 0.0 | 33.33 | 0 | 0 | 0 | 7.14 | 0.0 | 0.0 | 28.57 | 0.0 | 0.0 | 0.00 | 0 | 0 | 14 | 0.0 | 16.67 |
21Q2 (7) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0.04 | 33.33 | 0.0 | 0 | 0 | 0 | 7.14 | 0.0 | 0.0 | 28.57 | 0.0 | 0.0 | 0.00 | 0 | 0 | 14 | 0.0 | 16.67 |
21Q1 (6) | 0 | 0 | -100.0 | 0 | 0 | -100.0 | 0.03 | -25.0 | 0.0 | 0 | 0 | 0 | 7.14 | 0.0 | 51.79 | 28.57 | 0.0 | 709.52 | 0.00 | 0 | 0 | 14 | 0.0 | 16.67 |
20Q4 (5) | 0 | 0 | 0 | 0 | 0 | 0 | 0.04 | 33.33 | 100.0 | 0 | 0 | 0 | 7.14 | 0.0 | 0 | 28.57 | 0.0 | 0 | 0.00 | 0 | 0 | 14 | 16.67 | 16.67 |
20Q3 (4) | 0 | -100.0 | 0.0 | 0 | -100.0 | 0.0 | 0.03 | -25.0 | 0.0 | 0 | 0 | 0.0 | 7.14 | 0.0 | 0.0 | 28.57 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 12 | 0.0 | 0.0 |
20Q2 (3) | 0.14 | -83.53 | 0.0 | 0.01 | -75.0 | 0.0 | 0.04 | 33.33 | 0.0 | 0 | 0 | 0.0 | 7.14 | 51.79 | 0.0 | 28.57 | 709.52 | 0.0 | 0.00 | 0 | 0.0 | 12 | 0.0 | 0.0 |
20Q1 (2) | 0.85 | 0 | 0.0 | 0.04 | 0 | 0.0 | 0.03 | 50.0 | 0.0 | 0 | 0 | 0.0 | 4.71 | 0 | 0.0 | 3.53 | 0 | 0.0 | 0.00 | 0 | 0.0 | 12 | 0.0 | 0.0 |
19Q4 (1) | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 12 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 3.16 | -46.89 | 0.13 | 44.44 | 0.23 | 4.55 | 0 | 0 | 4.11 | 171.98 | 7.28 | 96.85 | 0.00 | 0 | 17 | 13.33 |
2022 (9) | 5.95 | 4858.33 | 0.09 | 0 | 0.22 | 37.5 | 0 | 0 | 1.51 | 0 | 3.70 | -97.23 | 0.00 | 0 | 15 | -6.25 |
2021 (8) | 0.12 | -87.76 | 0 | 0 | 0.16 | 23.08 | 0 | 0 | 0.00 | 0 | 133.33 | 905.13 | 0.00 | 0 | 16 | 14.29 |
2020 (7) | 0.98 | 0 | 0.04 | 0 | 0.13 | 62.5 | 0 | 0 | 4.08 | -2.04 | 13.27 | -60.2 | 0.00 | 0 | 14 | 16.67 |
2019 (6) | 0 | 0 | 0 | 0 | 0.08 | 0.0 | 0 | 0 | 4.17 | 0.0 | 33.33 | 0.0 | 0.00 | 0 | 12 | 0.0 |
2018 (5) | 0 | 0 | 0 | 0 | 0.08 | 0.0 | 0 | 0 | 4.17 | 0.0 | 33.33 | 0.0 | 0.00 | 0 | 12 | 0.0 |
2017 (4) | 0 | 0 | 0 | 0 | 0.08 | 0.0 | 0 | 0 | 4.17 | 0.0 | 33.33 | 0.0 | 0.00 | 0 | 12 | 0.0 |
2016 (3) | 0 | 0 | 0 | 0 | 0.08 | 0.0 | 0 | 0 | 4.17 | 0.0 | 33.33 | 0.0 | 0.00 | 0 | 12 | 0.0 |
2015 (2) | 0.24 | 100.0 | 0.01 | 0.0 | 0.08 | 0.0 | 0 | 0 | 4.17 | -50.0 | 33.33 | -50.0 | 0.00 | 0 | 12 | 100.0 |
2014 (1) | 0.12 | -80.33 | 0.01 | -66.67 | 0.08 | -11.11 | 0 | 0 | 8.33 | 0 | 66.67 | 0 | 0.00 | 0 | 6 | 0.0 |