- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q3 (20) | 23.76 | -11.93 | 23.43 | 0.66 | -20.48 | 24.53 | 0.2 | -28.57 | -25.93 | 0.13 | 8.33 | -27.78 | 2.78 | -9.71 | 0.89 | 0.84 | -18.89 | -39.99 | 0.55 | 23.01 | -41.49 | 1272 | 0.0 | 0.0 |
| 24Q2 (19) | 26.98 | 20.23 | 55.5 | 0.83 | 53.7 | 66.0 | 0.28 | -9.68 | 7.69 | 0.12 | 0.0 | -42.86 | 3.08 | 27.84 | 6.75 | 1.04 | -24.88 | -30.75 | 0.44 | -16.83 | -63.25 | 1272 | 0.0 | 0.0 |
| 24Q1 (18) | 22.44 | -1.45 | 24.46 | 0.54 | 5.88 | 5.88 | 0.31 | 72.22 | 6.9 | 0.12 | 71.43 | -20.0 | 2.41 | 7.44 | -14.93 | 1.38 | 74.75 | -14.11 | 0.53 | 73.95 | -35.72 | 1272 | 0.0 | 0.0 |
| 23Q4 (17) | 22.77 | 18.29 | 28.21 | 0.51 | -3.77 | 6.25 | 0.18 | -33.33 | -10.0 | 0.07 | -61.11 | -50.0 | 2.24 | -18.65 | -17.13 | 0.79 | -43.64 | -29.8 | 0.31 | -67.12 | -61.0 | 1272 | 0.0 | 0.0 |
| 23Q3 (16) | 19.25 | 10.95 | -10.47 | 0.53 | 6.0 | -28.38 | 0.27 | 3.85 | 17.39 | 0.18 | -14.29 | 20.0 | 2.75 | -4.46 | -20.01 | 1.40 | -6.4 | 31.11 | 0.94 | -22.75 | 34.03 | 1272 | 0.0 | 0.0 |
| 23Q2 (15) | 17.35 | -3.77 | -32.07 | 0.5 | -1.96 | -37.5 | 0.26 | -10.34 | 4.0 | 0.21 | 40.0 | 61.54 | 2.88 | 1.88 | -8.0 | 1.50 | -6.83 | 53.09 | 1.21 | 45.49 | 137.79 | 1272 | 0.0 | 0.0 |
| 23Q1 (14) | 18.03 | 1.52 | -36.11 | 0.51 | 6.25 | -45.16 | 0.29 | 45.0 | -21.62 | 0.15 | 7.14 | 0.0 | 2.83 | 4.66 | -14.17 | 1.61 | 42.83 | 22.68 | 0.83 | 5.54 | 56.52 | 1272 | 0.0 | 0.0 |
| 22Q4 (13) | 17.76 | -17.4 | -43.1 | 0.48 | -35.14 | -51.52 | 0.2 | -13.04 | -52.38 | 0.14 | -6.67 | -22.22 | 2.70 | -21.48 | -14.8 | 1.13 | 5.27 | -16.32 | 0.79 | 12.99 | 36.68 | 1272 | 0.0 | 0.0 |
| 22Q3 (12) | 21.5 | -15.82 | -28.09 | 0.74 | -7.5 | -13.95 | 0.23 | -8.0 | -4.17 | 0.15 | 15.38 | 7.14 | 3.44 | 9.88 | 19.66 | 1.07 | 9.29 | 33.28 | 0.70 | 37.07 | 49.0 | 1272 | 0.0 | 0.0 |
| 22Q2 (11) | 25.54 | -9.5 | -6.92 | 0.8 | -13.98 | 9.59 | 0.25 | -32.43 | -56.9 | 0.13 | -13.33 | -7.14 | 3.13 | -4.95 | 17.74 | 0.98 | -25.34 | -53.69 | 0.51 | -4.24 | -0.23 | 1272 | 0.0 | 0.0 |
| 22Q1 (10) | 28.22 | -9.58 | 19.42 | 0.93 | -6.06 | 16.25 | 0.37 | -11.9 | -28.85 | 0.15 | -16.67 | 15.38 | 3.30 | 3.89 | -2.66 | 1.31 | -2.57 | -40.42 | 0.53 | -7.84 | -3.38 | 1272 | 0.0 | 0.0 |
| 21Q4 (9) | 31.21 | 4.38 | 37.01 | 0.99 | 15.12 | 43.48 | 0.42 | 75.0 | 121.05 | 0.18 | 28.57 | 38.46 | 3.17 | 10.28 | 4.72 | 1.35 | 67.65 | 61.35 | 0.58 | 23.17 | 1.06 | 1272 | 0.0 | 0.0 |
| 21Q3 (8) | 29.9 | 8.97 | 51.85 | 0.86 | 17.81 | 59.26 | 0.24 | -58.62 | 0.0 | 0.14 | 0.0 | 0.0 | 2.88 | 8.12 | 4.88 | 0.80 | -62.03 | -34.15 | 0.47 | -8.23 | -34.15 | 1272 | 0.0 | 0.0 |
| 21Q2 (7) | 27.44 | 16.12 | 113.71 | 0.73 | -8.75 | 0 | 0.58 | 11.54 | 0 | 0.14 | 7.69 | 0 | 2.66 | -21.42 | 0 | 2.11 | -3.95 | 0 | 0.51 | -7.26 | 0 | 1272 | 0.0 | 0.0 |
| 21Q1 (6) | 23.63 | 3.73 | 10.21 | 0.8 | 15.94 | 45.45 | 0.52 | 173.68 | 100.0 | 0.13 | 0.0 | -13.33 | 3.39 | 11.77 | 31.97 | 2.20 | 163.84 | 81.46 | 0.55 | -3.6 | -21.37 | 1272 | 0.0 | 0.0 |
| 20Q4 (5) | 22.78 | 15.69 | -8.07 | 0.69 | 27.78 | 27.78 | 0.19 | -20.83 | 5.56 | 0.13 | -7.14 | 8.33 | 3.03 | 10.45 | 39.0 | 0.83 | -31.57 | 14.82 | 0.57 | -19.74 | 17.84 | 1272 | 0.0 | 0.0 |
| 20Q3 (4) | 19.69 | 53.35 | 0.0 | 0.54 | 0 | 0.0 | 0.24 | 0 | 0.0 | 0.14 | 0 | 0.0 | 2.74 | 0 | 0.0 | 1.22 | 0 | 0.0 | 0.71 | 0 | 0.0 | 1272 | 0.0 | 0.0 |
| 20Q2 (3) | 12.84 | -40.11 | 0.0 | 0 | -100.0 | 0.0 | 0 | -100.0 | 0.0 | 0 | -100.0 | 0.0 | 0.00 | -100.0 | 0.0 | 0.00 | -100.0 | 0.0 | 0.00 | -100.0 | 0.0 | 1272 | 0.0 | 0.0 |
| 20Q1 (2) | 21.44 | -13.48 | 0.0 | 0.55 | 1.85 | 0.0 | 0.26 | 44.44 | 0.0 | 0.15 | 25.0 | 0.0 | 2.57 | 17.72 | 0.0 | 1.21 | 66.95 | 0.0 | 0.70 | 44.47 | 0.0 | 1272 | 0.0 | 0.0 |
| 19Q4 (1) | 24.78 | 0.0 | 0.0 | 0.54 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 2.18 | 0.0 | 0.0 | 0.73 | 0.0 | 0.0 | 0.48 | 0.0 | 0.0 | 1272 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 77.41 | -16.77 | 2.05 | -30.74 | 1.0 | -5.66 | 0.61 | 5.17 | 2.65 | -16.79 | 1.29 | 13.35 | 0.79 | 26.37 | 1272 | 0.0 |
| 2022 (9) | 93.01 | -17.1 | 2.96 | -12.68 | 1.06 | -39.77 | 0.58 | -1.69 | 3.18 | 5.32 | 1.14 | -27.35 | 0.62 | 18.58 | 1272 | 0.0 |
| 2021 (8) | 112.19 | 46.16 | 3.39 | 56.94 | 1.76 | 91.3 | 0.59 | 7.27 | 3.02 | 7.38 | 1.57 | 30.89 | 0.53 | -26.6 | 1272 | 0.0 |
| 2020 (7) | 76.76 | -35.17 | 2.16 | -14.62 | 0.92 | -8.0 | 0.55 | -23.61 | 2.81 | 31.7 | 1.20 | 41.92 | 0.72 | 17.84 | 1272 | 0.0 |
| 2019 (6) | 118.41 | -25.21 | 2.53 | -14.24 | 1.0 | -18.03 | 0.72 | -16.28 | 2.14 | 14.67 | 0.84 | 9.59 | 0.61 | 11.94 | 1272 | 0.0 |
| 2018 (5) | 158.32 | 5.72 | 2.95 | 0.34 | 1.22 | -10.95 | 0.86 | 2.38 | 1.86 | -5.09 | 0.77 | -15.77 | 0.54 | -3.16 | 1272 | 0.0 |
| 2017 (4) | 149.75 | 14.79 | 2.94 | 5.38 | 1.37 | 5.38 | 0.84 | 10.53 | 1.96 | -8.2 | 0.91 | -8.2 | 0.56 | -3.72 | 1272 | 0.0 |
| 2016 (3) | 130.45 | -12.98 | 2.79 | -3.46 | 1.3 | 14.04 | 0.76 | 22.58 | 2.14 | 10.94 | 1.00 | 31.05 | 0.58 | 40.87 | 1272 | 0.0 |
| 2015 (2) | 149.91 | -17.5 | 2.89 | -0.34 | 1.14 | 15.15 | 0.62 | 12.73 | 1.93 | 20.8 | 0.76 | 39.59 | 0.41 | 36.65 | 1272 | -5.92 |
| 2014 (1) | 181.72 | -0.56 | 2.9 | 5.84 | 0.99 | -3.88 | 0.55 | 3.77 | 1.60 | 0 | 0.54 | 0 | 0.30 | 0 | 1352 | 4.0 |
