- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
24Q3 (20) | 0.72 | 7.46 | -30.1 | 0.02 | 0.0 | -33.33 | 0.14 | 7.69 | 0.0 | 0.02 | -33.33 | 0.0 | 2.78 | -6.94 | -4.63 | 19.44 | 0.21 | 43.06 | 2.78 | -37.96 | 43.06 | 0 | 0 | 0 |
24Q2 (19) | 0.67 | -15.19 | 1.52 | 0.02 | 0.0 | 0.0 | 0.13 | -27.78 | 18.18 | 0.03 | 50.0 | 50.0 | 2.99 | 17.91 | -1.49 | 19.40 | -14.84 | 16.42 | 4.48 | 76.87 | 47.76 | 0 | 0 | 0 |
24Q1 (18) | 0.79 | -11.24 | -12.22 | 0.02 | -33.33 | -33.33 | 0.18 | 38.46 | 38.46 | 0.02 | 0.0 | 0.0 | 2.53 | -24.89 | -24.05 | 22.78 | 55.99 | 57.74 | 2.53 | 12.66 | 13.92 | 0 | 0 | 0 |
23Q4 (17) | 0.89 | -13.59 | -25.21 | 0.03 | 0.0 | 0.0 | 0.13 | -7.14 | -13.33 | 0.02 | 0.0 | 0.0 | 3.37 | 15.73 | 33.71 | 14.61 | 7.46 | 15.88 | 2.25 | 15.73 | 33.71 | 0 | 0 | 0 |
23Q3 (16) | 1.03 | 56.06 | -16.94 | 0.03 | 50.0 | 0.0 | 0.14 | 27.27 | 7.69 | 0.02 | 0.0 | 0.0 | 2.91 | -3.88 | 20.39 | 13.59 | -18.45 | 29.65 | 1.94 | -35.92 | 20.39 | 0 | 0 | 0 |
23Q2 (15) | 0.66 | -26.67 | -44.07 | 0.02 | -33.33 | -33.33 | 0.11 | -15.38 | 0.0 | 0.02 | 0.0 | 0.0 | 3.03 | -9.09 | 19.19 | 16.67 | 15.38 | 78.79 | 3.03 | 36.36 | 78.79 | 0 | 0 | 0 |
23Q1 (14) | 0.9 | -24.37 | -33.33 | 0.03 | 0.0 | 0.0 | 0.13 | -13.33 | 8.33 | 0.02 | 0.0 | 0.0 | 3.33 | 32.22 | 50.0 | 14.44 | 14.59 | 62.5 | 2.22 | 32.22 | 50.0 | 0 | 0 | 0 |
22Q4 (13) | 1.19 | -4.03 | -11.19 | 0.03 | 0.0 | 0.0 | 0.15 | 15.38 | 15.38 | 0.02 | 0.0 | 0.0 | 2.52 | 4.2 | 12.61 | 12.61 | 20.23 | 29.93 | 1.68 | 4.2 | 12.61 | 0 | 0 | 0 |
22Q3 (12) | 1.24 | 5.08 | 22.77 | 0.03 | 0.0 | 0.0 | 0.13 | 18.18 | 18.18 | 0.02 | 0.0 | 0.0 | 2.42 | -4.84 | -18.55 | 10.48 | 12.46 | -3.74 | 1.61 | -4.84 | -18.55 | 0 | 0 | 0 |
22Q2 (11) | 1.18 | -12.59 | 2.61 | 0.03 | 0.0 | 0.0 | 0.11 | -8.33 | -8.33 | 0.02 | 0.0 | -33.33 | 2.54 | 14.41 | -2.54 | 9.32 | 4.87 | -10.66 | 1.69 | 14.41 | -35.03 | 0 | 0 | 0 |
22Q1 (10) | 1.35 | 0.75 | 26.17 | 0.03 | 0.0 | -25.0 | 0.12 | -7.69 | -7.69 | 0.02 | 0.0 | -33.33 | 2.22 | -0.74 | -40.56 | 8.89 | -8.38 | -26.84 | 1.48 | -0.74 | -47.16 | 0 | 0 | 0 |
21Q4 (9) | 1.34 | 32.67 | 47.25 | 0.03 | 0.0 | 0.0 | 0.13 | 18.18 | 85.71 | 0.02 | 0.0 | 0.0 | 2.24 | -24.63 | -32.09 | 9.70 | -10.92 | 26.12 | 1.49 | -24.63 | -32.09 | 0 | 0 | 0 |
21Q3 (8) | 1.01 | -12.17 | 20.24 | 0.03 | 0.0 | -50.0 | 0.11 | -8.33 | -26.67 | 0.02 | -33.33 | 0.0 | 2.97 | 13.86 | -58.42 | 10.89 | 4.37 | -39.01 | 1.98 | -24.09 | -16.83 | 0 | 0 | 0 |
21Q2 (7) | 1.15 | 7.48 | 85.48 | 0.03 | -25.0 | -25.0 | 0.12 | -7.69 | 9.09 | 0.03 | 0.0 | 50.0 | 2.61 | -30.22 | -59.57 | 10.43 | -14.11 | -41.19 | 2.61 | -6.96 | -19.13 | 0 | 0 | 0 |
21Q1 (6) | 1.07 | 17.58 | -47.55 | 0.04 | 33.33 | 33.33 | 0.13 | 85.71 | -31.58 | 0.03 | 50.0 | 0.0 | 3.74 | 13.4 | 154.21 | 12.15 | 57.94 | 30.45 | 2.80 | 27.57 | 90.65 | 0 | 0 | 0 |
20Q4 (5) | 0.91 | 8.33 | -20.87 | 0.03 | -50.0 | 0.0 | 0.07 | -53.33 | -75.86 | 0.02 | 0.0 | -66.67 | 3.30 | -53.85 | 26.37 | 7.69 | -56.92 | -69.5 | 2.20 | -7.69 | -57.88 | 0 | 0 | 0 |
20Q3 (4) | 0.84 | 35.48 | 0.0 | 0.06 | 50.0 | 0.0 | 0.15 | 36.36 | 0.0 | 0.02 | 0.0 | 0.0 | 7.14 | 10.71 | 0.0 | 17.86 | 0.65 | 0.0 | 2.38 | -26.19 | 0.0 | 0 | 0 | 0.0 |
20Q2 (3) | 0.62 | -69.61 | 0.0 | 0.04 | 33.33 | 0.0 | 0.11 | -42.11 | 0.0 | 0.02 | -33.33 | 0.0 | 6.45 | 338.71 | 0.0 | 17.74 | 90.49 | 0.0 | 3.23 | 119.35 | 0.0 | 0 | 0 | 0.0 |
20Q1 (2) | 2.04 | 77.39 | 0.0 | 0.03 | 0.0 | 0.0 | 0.19 | -34.48 | 0.0 | 0.03 | -50.0 | 0.0 | 1.47 | -43.63 | 0.0 | 9.31 | -63.07 | 0.0 | 1.47 | -71.81 | 0.0 | 0 | 0 | 0.0 |
19Q4 (1) | 1.15 | 0.0 | 0.0 | 0.03 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 2.61 | 0.0 | 0.0 | 25.22 | 0.0 | 0.0 | 5.22 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
2023 (10) | 3.48 | -29.84 | 0.1 | -16.67 | 0.52 | 4.0 | 0.09 | 0.0 | 2.87 | 18.77 | 14.94 | 48.23 | 2.59 | 42.53 | 0 | 0 |
2022 (9) | 4.96 | 8.53 | 0.12 | -14.29 | 0.5 | 2.04 | 0.09 | -10.0 | 2.42 | -21.03 | 10.08 | -5.98 | 1.81 | -17.08 | 0 | 0 |
2021 (8) | 4.57 | 3.39 | 0.14 | -12.5 | 0.49 | -3.92 | 0.1 | 11.11 | 3.06 | -15.37 | 10.72 | -7.08 | 2.19 | 7.46 | 0 | 0 |
2020 (7) | 4.42 | -20.22 | 0.16 | 14.29 | 0.51 | -32.89 | 0.09 | -40.0 | 3.62 | 43.24 | 11.54 | -15.89 | 2.04 | -24.8 | 0 | 0 |
2019 (6) | 5.54 | -43.06 | 0.14 | -26.32 | 0.76 | -16.48 | 0.15 | 7.14 | 2.53 | 29.41 | 13.72 | 46.68 | 2.71 | 88.18 | 0 | 0 |
2018 (5) | 9.73 | -43.46 | 0.19 | -72.86 | 0.91 | -29.46 | 0.14 | 7.69 | 1.95 | -51.99 | 9.35 | 24.77 | 1.44 | 90.48 | 0 | 0 |
2017 (4) | 17.21 | -18.71 | 0.7 | -22.22 | 1.29 | 30.3 | 0.13 | -13.33 | 4.07 | -4.33 | 7.50 | 60.29 | 0.76 | 6.61 | 0 | 0 |
2016 (3) | 21.17 | 315.1 | 0.9 | 429.41 | 0.99 | 94.12 | 0.15 | 36.36 | 4.25 | 27.54 | 4.68 | -53.24 | 0.71 | -67.15 | 461 | 0.0 |
2015 (2) | 5.1 | -4.67 | 0.17 | 0.0 | 0.51 | -3.77 | 0.11 | 0.0 | 3.33 | 4.9 | 10.00 | 0.94 | 2.16 | 4.9 | 461 | 0.0 |
2014 (1) | 5.35 | -42.47 | 0.17 | -39.29 | 0.53 | -32.91 | 0.11 | -8.33 | 3.18 | 0 | 9.91 | 0 | 2.06 | 0 | 461 | 0.0 |