玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q3 (20)0.727.46-30.10.020.0-33.330.147.690.00.02-33.330.02.78-6.94-4.6319.440.2143.062.78-37.9643.06000
24Q2 (19)0.67-15.191.520.020.00.00.13-27.7818.180.0350.050.02.9917.91-1.4919.40-14.8416.424.4876.8747.76000
24Q1 (18)0.79-11.24-12.220.02-33.33-33.330.1838.4638.460.020.00.02.53-24.89-24.0522.7855.9957.742.5312.6613.92000
23Q4 (17)0.89-13.59-25.210.030.00.00.13-7.14-13.330.020.00.03.3715.7333.7114.617.4615.882.2515.7333.71000
23Q3 (16)1.0356.06-16.940.0350.00.00.1427.277.690.020.00.02.91-3.8820.3913.59-18.4529.651.94-35.9220.39000
23Q2 (15)0.66-26.67-44.070.02-33.33-33.330.11-15.380.00.020.00.03.03-9.0919.1916.6715.3878.793.0336.3678.79000
23Q1 (14)0.9-24.37-33.330.030.00.00.13-13.338.330.020.00.03.3332.2250.014.4414.5962.52.2232.2250.0000
22Q4 (13)1.19-4.03-11.190.030.00.00.1515.3815.380.020.00.02.524.212.6112.6120.2329.931.684.212.61000
22Q3 (12)1.245.0822.770.030.00.00.1318.1818.180.020.00.02.42-4.84-18.5510.4812.46-3.741.61-4.84-18.55000
22Q2 (11)1.18-12.592.610.030.00.00.11-8.33-8.330.020.0-33.332.5414.41-2.549.324.87-10.661.6914.41-35.03000
22Q1 (10)1.350.7526.170.030.0-25.00.12-7.69-7.690.020.0-33.332.22-0.74-40.568.89-8.38-26.841.48-0.74-47.16000
21Q4 (9)1.3432.6747.250.030.00.00.1318.1885.710.020.00.02.24-24.63-32.099.70-10.9226.121.49-24.63-32.09000
21Q3 (8)1.01-12.1720.240.030.0-50.00.11-8.33-26.670.02-33.330.02.9713.86-58.4210.894.37-39.011.98-24.09-16.83000
21Q2 (7)1.157.4885.480.03-25.0-25.00.12-7.699.090.030.050.02.61-30.22-59.5710.43-14.11-41.192.61-6.96-19.13000
21Q1 (6)1.0717.58-47.550.0433.3333.330.1385.71-31.580.0350.00.03.7413.4154.2112.1557.9430.452.8027.5790.65000
20Q4 (5)0.918.33-20.870.03-50.00.00.07-53.33-75.860.020.0-66.673.30-53.8526.377.69-56.92-69.52.20-7.69-57.88000
20Q3 (4)0.8435.480.00.0650.00.00.1536.360.00.020.00.07.1410.710.017.860.650.02.38-26.190.0000.0
20Q2 (3)0.62-69.610.00.0433.330.00.11-42.110.00.02-33.330.06.45338.710.017.7490.490.03.23119.350.0000.0
20Q1 (2)2.0477.390.00.030.00.00.19-34.480.00.03-50.00.01.47-43.630.09.31-63.070.01.47-71.810.0000.0
19Q4 (1)1.150.00.00.030.00.00.290.00.00.060.00.02.610.00.025.220.00.05.220.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)3.48-29.840.1-16.670.524.00.090.02.8718.7714.9448.232.5942.5300
2022 (9)4.968.530.12-14.290.52.040.09-10.02.42-21.0310.08-5.981.81-17.0800
2021 (8)4.573.390.14-12.50.49-3.920.111.113.06-15.3710.72-7.082.197.4600
2020 (7)4.42-20.220.1614.290.51-32.890.09-40.03.6243.2411.54-15.892.04-24.800
2019 (6)5.54-43.060.14-26.320.76-16.480.157.142.5329.4113.7246.682.7188.1800
2018 (5)9.73-43.460.19-72.860.91-29.460.147.691.95-51.999.3524.771.4490.4800
2017 (4)17.21-18.710.7-22.221.2930.30.13-13.334.07-4.337.5060.290.766.6100
2016 (3)21.17315.10.9429.410.9994.120.1536.364.2527.544.68-53.240.71-67.154610.0
2015 (2)5.1-4.670.170.00.51-3.770.110.03.334.910.000.942.164.94610.0
2014 (1)5.35-42.470.17-39.290.53-32.910.11-8.333.1809.9102.0604610.0

免責聲明

本網站所有資料僅供參考,如使用者依本資料交易發生交易損失需自行負責,本網站對資料內容錯誤﹑更新延誤不負任何責任。