- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 143.64 | -4.65 | -4.61 | 11.87 | 9.3 | -0.92 | 6.83 | 1.19 | 15.37 | 3.16 | 17.04 | 1.94 | 8.26 | 14.63 | 3.87 | 4.75 | 6.12 | 20.95 | 2.20 | 22.75 | 6.86 | 13030 | 0.0 | 0.0 |
| 23Q3 (19) | 150.65 | 0.01 | 1.68 | 10.86 | -6.54 | 1.4 | 6.75 | 3.21 | 1.05 | 2.7 | -4.26 | -5.26 | 7.21 | -6.55 | -0.28 | 4.48 | 3.2 | -0.62 | 1.79 | -4.26 | -6.83 | 13030 | 0.0 | -10.86 |
| 23Q2 (18) | 150.64 | 1.1 | 3.58 | 11.62 | 9.93 | 4.97 | 6.54 | 7.21 | 0.0 | 2.82 | 6.02 | -0.35 | 7.71 | 8.74 | 1.34 | 4.34 | 6.05 | -3.45 | 1.87 | 4.86 | -3.79 | 13030 | 0.0 | -10.86 |
| 23Q1 (17) | 149.0 | -1.05 | 7.22 | 10.57 | -11.77 | 2.03 | 6.1 | 3.04 | 4.81 | 2.66 | -14.19 | -0.37 | 7.09 | -10.83 | -4.84 | 4.09 | 4.13 | -2.24 | 1.79 | -13.28 | -7.08 | 13030 | 0.0 | -10.86 |
| 22Q4 (16) | 150.58 | 1.63 | 9.45 | 11.98 | 11.86 | 23.76 | 5.92 | -11.38 | 24.89 | 3.1 | 8.77 | 8.01 | 7.96 | 10.06 | 13.08 | 3.93 | -12.8 | 14.11 | 2.06 | 7.02 | -1.31 | 13030 | -10.86 | -10.86 |
| 22Q3 (15) | 148.16 | 1.87 | 12.78 | 10.71 | -3.25 | 3.28 | 6.68 | 2.14 | -4.02 | 2.85 | 0.71 | -2.4 | 7.23 | -5.03 | -8.43 | 4.51 | 0.27 | -14.9 | 1.92 | -1.14 | -13.46 | 14617 | 0.0 | 2.29 |
| 22Q2 (14) | 145.44 | 4.66 | 13.51 | 11.07 | 6.85 | 4.63 | 6.54 | 12.37 | -6.3 | 2.83 | 5.99 | 5.2 | 7.61 | 2.1 | -7.82 | 4.50 | 7.37 | -17.46 | 1.95 | 1.28 | -7.32 | 14617 | 0.0 | 2.29 |
| 22Q1 (13) | 138.97 | 1.01 | 20.42 | 10.36 | 7.02 | 7.25 | 5.82 | 22.78 | -12.08 | 2.67 | -6.97 | 0.75 | 7.45 | 5.95 | -10.94 | 4.19 | 21.56 | -27.0 | 1.92 | -7.9 | -16.33 | 14617 | 0.0 | 2.29 |
| 21Q4 (12) | 137.58 | 4.73 | 10.28 | 9.68 | -6.65 | 1.68 | 4.74 | -31.9 | -3.07 | 2.87 | -1.71 | 15.73 | 7.04 | -10.87 | -7.8 | 3.45 | -34.97 | -12.11 | 2.09 | -6.15 | 4.93 | 14617 | 2.29 | 2.29 |
| 21Q3 (11) | 131.37 | 2.53 | 14.75 | 10.37 | -1.98 | 7.35 | 6.96 | -0.29 | 16.78 | 2.92 | 8.55 | 12.74 | 7.89 | -4.4 | -6.45 | 5.30 | -2.75 | 1.76 | 2.22 | 5.87 | -1.75 | 14290 | 0.0 | -1.65 |
| 21Q2 (10) | 128.13 | 11.03 | 14.04 | 10.58 | 9.52 | 8.96 | 6.98 | 5.44 | 16.72 | 2.69 | 1.51 | 0.75 | 8.26 | -1.36 | -4.45 | 5.45 | -5.04 | 2.36 | 2.10 | -8.58 | -11.65 | 14290 | 0.0 | -1.65 |
| 21Q1 (9) | 115.4 | -7.49 | 8.2 | 9.66 | 1.47 | -3.98 | 6.62 | 35.38 | 15.13 | 2.65 | 6.85 | 4.74 | 8.37 | 9.69 | -11.26 | 5.74 | 46.35 | 6.4 | 2.30 | 15.51 | -3.2 | 14290 | 0.0 | -1.65 |
| 20Q4 (8) | 124.75 | 8.97 | 3.44 | 9.52 | -1.45 | 11.09 | 4.89 | -17.95 | -20.62 | 2.48 | -4.25 | -27.06 | 7.63 | -9.56 | 7.39 | 3.92 | -24.71 | -23.26 | 1.99 | -12.13 | -29.49 | 14290 | -1.65 | -0.51 |
| 20Q3 (7) | 114.48 | 1.89 | -1.32 | 9.66 | -0.51 | -14.13 | 5.96 | -0.33 | -7.31 | 2.59 | -3.0 | -9.44 | 8.44 | -2.36 | -12.99 | 5.21 | -2.18 | -6.07 | 2.26 | -4.79 | -8.23 | 14530 | 0.0 | 1.16 |
| 20Q2 (6) | 112.36 | 5.35 | -10.41 | 9.71 | -3.48 | -15.12 | 5.98 | 4.0 | -9.39 | 2.67 | 5.53 | -3.61 | 8.64 | -8.38 | -5.26 | 5.32 | -1.29 | 1.14 | 2.38 | 0.17 | 7.59 | 14530 | 0.0 | 1.16 |
| 20Q1 (5) | 106.65 | -11.57 | -8.9 | 10.06 | 17.39 | -8.55 | 5.75 | -6.66 | -4.64 | 2.53 | -25.59 | -8.33 | 9.43 | 32.74 | 0.39 | 5.39 | 5.55 | 4.67 | 2.37 | -15.86 | 0.62 | 14530 | 1.16 | 1.16 |
| 19Q4 (4) | 120.6 | 3.96 | 0.0 | 8.57 | -23.82 | 0.0 | 6.16 | -4.2 | 0.0 | 3.4 | 18.88 | 0.0 | 7.11 | -26.72 | 0.0 | 5.11 | -7.85 | 0.0 | 2.82 | 14.36 | 0.0 | 14363 | 0.0 | 0.0 |
| 19Q3 (3) | 116.01 | -7.5 | 0.0 | 11.25 | -1.66 | 0.0 | 6.43 | -2.58 | 0.0 | 2.86 | 3.25 | 0.0 | 9.70 | 6.32 | 0.0 | 5.54 | 5.33 | 0.0 | 2.47 | 11.62 | 0.0 | 14363 | 0.0 | 0.0 |
| 19Q2 (2) | 125.42 | 7.13 | 0.0 | 11.44 | 4.0 | 0.0 | 6.6 | 9.45 | 0.0 | 2.77 | 0.36 | 0.0 | 9.12 | -2.92 | 0.0 | 5.26 | 2.17 | 0.0 | 2.21 | -6.32 | 0.0 | 14363 | 0.0 | 0.0 |
| 19Q1 (1) | 117.07 | 0.0 | 0.0 | 11.0 | 0.0 | 0.0 | 6.03 | 0.0 | 0.0 | 2.76 | 0.0 | 0.0 | 9.40 | 0.0 | 0.0 | 5.15 | 0.0 | 0.0 | 2.36 | 0.0 | 0.0 | 14363 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 593.94 | 1.85 | 44.92 | 1.81 | 26.21 | 5.01 | 11.33 | -0.96 | 7.56 | -0.04 | 4.41 | 3.1 | 1.91 | -2.76 | 13030 | 0.0 |
| 2022 (9) | 583.15 | 13.79 | 44.12 | 9.51 | 24.96 | -1.34 | 11.44 | 2.79 | 7.57 | -3.76 | 4.28 | -13.3 | 1.96 | -9.67 | 13030 | -10.86 |
| 2021 (8) | 512.48 | 11.84 | 40.29 | 3.44 | 25.3 | 12.05 | 11.13 | 8.37 | 7.86 | -7.51 | 4.94 | 0.19 | 2.17 | -3.1 | 14617 | 2.29 |
| 2020 (7) | 458.23 | -4.35 | 38.95 | -7.83 | 22.58 | -10.47 | 10.27 | -12.89 | 8.50 | -3.64 | 4.93 | -6.39 | 2.24 | -8.93 | 14290 | -1.65 |
| 2019 (6) | 479.09 | -4.38 | 42.26 | -8.84 | 25.22 | -7.79 | 11.79 | 5.17 | 8.82 | -4.67 | 5.26 | -3.56 | 2.46 | 9.99 | 14530 | 1.16 |
| 2018 (5) | 501.05 | -1.64 | 46.36 | -1.42 | 27.35 | 0.7 | 11.21 | -12.49 | 9.25 | 0.22 | 5.46 | 2.38 | 2.24 | -11.03 | 14363 | -5.95 |
| 2017 (4) | 509.43 | 2.04 | 47.03 | 4.6 | 27.16 | -11.13 | 12.81 | -8.11 | 9.23 | 2.51 | 5.33 | -12.9 | 2.51 | -9.94 | 15271 | 4.26 |
| 2016 (3) | 499.24 | 2.73 | 44.96 | 8.18 | 30.56 | 1.13 | 13.94 | -2.86 | 9.01 | 5.31 | 6.12 | -1.56 | 2.79 | -5.44 | 14647 | -34.94 |
| 2015 (2) | 485.99 | -9.58 | 41.56 | -3.86 | 30.22 | -0.69 | 14.35 | -10.54 | 8.55 | 6.32 | 6.22 | 9.83 | 2.95 | -1.06 | 22513 | -4.9 |
| 2014 (1) | 537.48 | -5.07 | 43.23 | 0.12 | 30.43 | 1.64 | 16.04 | 3.68 | 8.04 | 0 | 5.66 | 0 | 2.98 | 0 | 23672 | -1.46 |
