- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 21Q4 (20) | 46.62 | -0.09 | 3.78 | 2.32 | -2.11 | -15.02 | 3.14 | 2.28 | -4.85 | 1.12 | -7.44 | -13.18 | 4.98 | -2.03 | -18.12 | 6.74 | 2.37 | -8.32 | 2.40 | -7.36 | -16.34 | 5298 | 0.0 | 2.95 |
| 21Q3 (19) | 46.66 | 1.15 | 10.2 | 2.37 | -6.69 | 3.49 | 3.07 | 1.99 | -10.23 | 1.21 | 1.68 | 0.0 | 5.08 | -7.75 | -6.09 | 6.58 | 0.83 | -18.54 | 2.59 | 0.53 | -9.26 | 5298 | -0.15 | 4.09 |
| 21Q2 (18) | 46.13 | 22.39 | 23.34 | 2.54 | -4.51 | 49.41 | 3.01 | -1.31 | -2.59 | 1.19 | -0.83 | 9.17 | 5.51 | -21.98 | 21.14 | 6.53 | -19.37 | -21.02 | 2.58 | -18.98 | -11.49 | 5306 | 1.11 | 3.53 |
| 21Q1 (17) | 37.69 | -16.1 | 32.11 | 2.66 | -2.56 | 84.72 | 3.05 | -7.58 | 7.77 | 1.2 | -6.98 | 14.29 | 7.06 | 16.13 | 39.83 | 8.09 | 10.15 | -18.42 | 3.18 | 10.87 | -13.49 | 5248 | 1.98 | 2.4 |
| 20Q4 (16) | 44.92 | 6.09 | 20.17 | 2.73 | 19.21 | 45.21 | 3.3 | -3.51 | 10.37 | 1.29 | 6.61 | 5.74 | 6.08 | 12.37 | 20.84 | 7.35 | -9.05 | -8.16 | 2.87 | 0.49 | -12.01 | 5146 | 1.1 | 0.9 |
| 20Q3 (15) | 42.34 | 13.21 | 18.57 | 2.29 | 34.71 | 31.61 | 3.42 | 10.68 | 5.88 | 1.21 | 11.01 | 2.54 | 5.41 | 18.99 | 11.0 | 8.08 | -2.23 | -10.7 | 2.86 | -1.94 | -13.51 | 5090 | -0.68 | -0.2 |
| 20Q2 (14) | 37.4 | 31.09 | 15.65 | 1.7 | 18.06 | 0.0 | 3.09 | 9.19 | -9.12 | 1.09 | 3.81 | -9.17 | 4.55 | -9.94 | -13.53 | 8.26 | -16.71 | -21.41 | 2.91 | -20.81 | -21.46 | 5125 | 0.0 | -0.06 |
| 20Q1 (13) | 28.53 | -23.68 | -10.17 | 1.44 | -23.4 | -12.73 | 2.83 | -5.35 | -0.35 | 1.05 | -13.93 | -7.89 | 5.05 | 0.36 | -2.85 | 9.92 | 24.01 | 10.93 | 3.68 | 12.76 | 2.53 | 5125 | 0.49 | -1.27 |
| 19Q4 (12) | 37.38 | 4.68 | 7.51 | 1.88 | 8.05 | 1.62 | 2.99 | -7.43 | -0.66 | 1.22 | 3.39 | 5.17 | 5.03 | 3.22 | -5.47 | 8.00 | -11.57 | -7.6 | 3.26 | -1.23 | -2.17 | 5100 | 0.0 | -1.85 |
| 19Q3 (11) | 35.71 | 10.42 | 2.67 | 1.74 | 2.35 | 4.19 | 3.23 | -5.0 | 1.57 | 1.18 | -1.67 | -0.84 | 4.87 | -7.31 | 1.48 | 9.05 | -13.97 | -1.07 | 3.30 | -10.95 | -3.42 | 5100 | -0.55 | -1.07 |
| 19Q2 (10) | 32.34 | 1.83 | -13.83 | 1.7 | 3.03 | -11.92 | 3.4 | 19.72 | 40.5 | 1.2 | 5.26 | -38.14 | 5.26 | 1.18 | 2.22 | 10.51 | 17.57 | 63.04 | 3.71 | 3.38 | -28.22 | 5128 | -1.21 | -0.45 |
| 19Q1 (9) | 31.76 | -8.66 | -23.47 | 1.65 | -10.81 | -26.67 | 2.84 | -5.65 | -21.33 | 1.14 | -1.72 | 192.31 | 5.20 | -2.36 | -4.18 | 8.94 | 3.29 | 2.8 | 3.59 | 7.59 | 281.95 | 5191 | -0.1 | 1.43 |
| 18Q4 (8) | 34.77 | -0.03 | -5.7 | 1.85 | 10.78 | -39.74 | 3.01 | -5.35 | -0.66 | 1.16 | -2.52 | -3.33 | 5.32 | 10.81 | -36.1 | 8.66 | -5.32 | 5.34 | 3.34 | -2.49 | 2.51 | 5196 | 0.8 | 0.91 |
| 18Q3 (7) | 34.78 | -7.33 | -19.04 | 1.67 | -13.47 | -9.73 | 3.18 | 31.4 | -27.4 | 1.19 | -38.66 | -1.65 | 4.80 | -6.63 | 11.5 | 9.14 | 41.79 | -10.32 | 3.42 | -33.81 | 21.48 | 5155 | 0.08 | -0.77 |
| 18Q2 (6) | 37.53 | -9.57 | -18.77 | 1.93 | -14.22 | -31.8 | 2.42 | -32.96 | -34.42 | 1.94 | 397.44 | 55.2 | 5.14 | -5.15 | -16.05 | 6.45 | -25.87 | -19.27 | 5.17 | 450.06 | 91.05 | 5151 | 0.64 | -5.43 |
| 18Q1 (5) | 41.5 | 12.56 | 0.0 | 2.25 | -26.71 | -18.48 | 3.61 | 19.14 | 8.41 | 0.39 | -67.5 | -66.38 | 5.42 | -34.89 | -18.48 | 8.70 | 5.85 | 8.41 | 0.94 | -71.13 | -66.38 | 5118 | -0.6 | -13.85 |
| 17Q4 (4) | 36.87 | -14.18 | 0.0 | 3.07 | 65.95 | 0.0 | 3.03 | -30.82 | 0.0 | 1.2 | -0.83 | 0.0 | 8.33 | 93.36 | 0.0 | 8.22 | -19.4 | 0.0 | 3.25 | 15.55 | 0.0 | 5149 | -0.89 | 0.0 |
| 17Q3 (3) | 42.96 | -7.01 | 0.0 | 1.85 | -34.63 | 0.0 | 4.38 | 18.7 | 0.0 | 1.21 | -3.2 | 0.0 | 4.31 | -29.7 | 0.0 | 10.20 | 27.65 | 0.0 | 2.82 | 4.1 | 0.0 | 5195 | -4.63 | 0.0 |
| 17Q2 (2) | 46.2 | 11.33 | 0.0 | 2.83 | 2.54 | 0.0 | 3.69 | 10.81 | 0.0 | 1.25 | 7.76 | 0.0 | 6.13 | -7.89 | 0.0 | 7.99 | -0.46 | 0.0 | 2.71 | -3.2 | 0.0 | 5447 | -8.32 | 0.0 |
| 17Q1 (1) | 41.5 | 0.0 | 0.0 | 2.76 | 0.0 | 0.0 | 3.33 | 0.0 | 0.0 | 1.16 | 0.0 | 0.0 | 6.65 | 0.0 | 0.0 | 8.02 | 0.0 | 0.0 | 2.80 | 0.0 | 0.0 | 5941 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2021 (10) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5.08 | 0.0 | 9.08 | 0.0 | 3.46 | 0.0 | 5298 | 0.95 |
| 2020 (9) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5.08 | 0.0 | 9.08 | 0.0 | 3.46 | 0.0 | 5248 | 1.61 |
| 2019 (8) | 137.18 | -7.68 | 6.97 | -9.48 | 12.46 | 1.96 | 4.74 | 1.28 | 5.08 | -1.95 | 9.08 | 10.44 | 3.46 | 9.71 | 5165 | -0.6 |
| 2018 (7) | 148.59 | -11.3 | 7.7 | -26.74 | 12.22 | -15.26 | 4.68 | -3.11 | 5.18 | -17.4 | 8.22 | -4.46 | 3.15 | 9.24 | 5196 | 0.91 |
| 2017 (6) | 167.52 | -14.45 | 10.51 | -21.74 | 14.42 | -8.04 | 4.83 | -19.23 | 6.27 | -8.52 | 8.61 | 7.5 | 2.88 | -5.59 | 5149 | -12.4 |
| 2016 (5) | 195.82 | -15.23 | 13.43 | -17.3 | 15.68 | -1.63 | 5.98 | -7.72 | 6.86 | -2.45 | 8.01 | 16.04 | 3.05 | 8.86 | 5878 | -6.95 |
| 2015 (4) | 230.99 | -3.25 | 16.24 | 25.02 | 15.94 | -1.24 | 6.48 | 11.92 | 7.03 | 29.22 | 6.90 | 2.08 | 2.81 | 15.68 | 6317 | 4.85 |
| 2014 (3) | 238.76 | 19.9 | 12.99 | 18.2 | 16.14 | 12.08 | 5.79 | 21.13 | 5.44 | -1.42 | 6.76 | -6.52 | 2.43 | 1.03 | 6025 | 11.14 |
| 2013 (2) | 199.14 | 21.07 | 10.99 | 5.88 | 14.4 | 19.3 | 4.78 | 11.42 | 5.52 | -12.55 | 7.23 | -1.45 | 2.40 | -7.97 | 5421 | 8.7 |
| 2012 (1) | 164.49 | 0 | 10.38 | 0 | 12.07 | 0 | 4.29 | 0 | 6.31 | 0 | 7.34 | 0 | 2.61 | 0 | 4987 | 0 |
