玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)9.96-31.4-63.940.68-18.07-29.170.734.6225.00.4-6.98-27.276.8319.4496.437.0396.25246.644.0235.61101.6811330.00.0
24Q3 (19)14.52-0.89-37.840.8318.570.00.52-3.7-10.340.43-4.44-14.05.7219.6360.883.58-2.8444.242.96-3.5938.3611330.010.54
24Q2 (18)14.65-33.0143.350.7-14.6366.670.54-8.4720.00.45-11.7625.04.7827.4416.273.6936.63-16.293.0731.72-12.811330.010.54
24Q1 (17)21.87-20.82271.310.82-14.5895.240.595.3643.90.51-7.2759.383.757.87-47.422.7033.06-61.242.3317.11-57.0811330.010.54
23Q4 (16)27.6218.24207.920.9615.6668.420.56-3.4536.590.5510.096.433.48-2.18-45.32.03-18.34-55.641.99-6.97-36.21113310.5410.54
23Q3 (15)23.36128.57117.710.8397.6223.880.5828.8931.820.538.8938.893.55-13.54-43.12.48-43.61-39.452.14-39.24-36.210250.0-52.63
23Q2 (14)10.2273.518.260.420.0-32.260.459.76-11.760.3612.5-2.74.11-42.37-37.434.40-36.75-18.53.52-35.16-10.1310250.0-52.63
23Q1 (13)5.89-34.34-63.980.42-26.32-41.670.410.0-12.770.3214.29-21.957.1312.2261.936.9652.29142.155.4374.05116.6510250.0-52.63
22Q4 (12)8.97-16.4-82.370.57-14.93-60.960.41-6.82-70.50.28-22.22-49.096.351.77121.414.5711.4667.283.12-6.96188.711025-52.63-52.63
22Q3 (11)10.7313.67-74.790.678.06-46.40.44-13.73-29.030.36-2.7-32.086.24-4.93112.64.10-24.1181.493.36-14.4169.4221640.011.78
22Q2 (10)9.44-42.26-81.060.62-13.89-59.210.518.51-13.560.37-9.76-24.496.5749.14115.45.4087.94356.473.9256.3298.7521640.011.78
22Q1 (9)16.35-67.86-59.520.72-50.68-48.20.47-66.19-14.550.41-25.45-30.514.4053.4327.962.875.2111.12.51131.9371.6721640.011.78
21Q4 (8)50.8719.5312.541.4616.8-9.881.39124.19139.660.553.77-8.332.87-2.28-19.922.7387.57112.941.08-13.18-18.55216411.7811.78
21Q3 (7)42.56-14.6219.621.25-17.76-8.760.625.0829.170.538.160.02.94-3.68-23.721.4623.087.981.2526.69-16.419360.048.13
21Q2 (6)49.8523.42164.881.529.35111.110.597.2751.280.49-16.9511.363.05-11.4-20.31.18-13.08-42.890.98-32.71-57.9619360.048.13
21Q1 (5)40.39-10.64185.441.39-14.2127.870.55-5.1744.740.59-1.6740.483.44-3.98-20.171.366.12-49.291.4610.04-50.7919360.028.21
20Q4 (4)45.227.040.01.6218.250.00.5820.830.00.613.210.03.58-6.920.01.28-4.880.01.33-10.890.0193648.130.0
20Q3 (3)35.5889.050.01.3790.280.00.4823.080.00.5320.450.03.850.650.01.35-34.90.01.49-36.290.013070.00.0
20Q2 (2)18.8233.00.00.7218.030.00.392.630.00.444.760.03.83-11.260.02.07-22.840.02.34-21.230.01307-13.440.0
20Q1 (1)14.150.00.00.610.00.00.380.00.00.420.00.04.310.00.02.690.00.02.970.00.015100.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)60.99-9.083.0315.652.3517.51.792.874.9727.23.8529.232.9313.1511330.0
2023 (9)67.0847.462.621.552.09.291.7421.683.91-31.132.98-25.892.59-17.48113310.54
2022 (8)45.49-75.232.58-54.091.83-41.91.43-33.85.6785.364.02134.563.14167.31025-52.63
2021 (7)183.6761.485.6229.793.1571.22.168.543.06-19.621.726.021.18-32.78216411.78
2020 (6)113.7443.944.33-10.541.84-14.421.9910.563.81-37.851.62-40.541.75-23.19193648.13
2019 (5)79.0227.744.8434.072.1517.491.823.296.134.962.72-8.032.28-3.491307-13.44
2018 (4)61.8616.373.61-17.951.83-8.961.46-2.015.84-29.492.96-21.762.36-15.7915106.11
2017 (3)53.1644.974.413.112.01-21.481.498.768.28-21.983.78-45.842.80-24.98142333.74
2016 (2)36.676.113.8930.542.566.221.370.010.6123.036.980.113.74-5.751064-0.56
2015 (1)34.56-4.162.98-11.042.4178.521.3710.488.6206.9703.9601070-1.38

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