- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 24Q4 (20) | 50.29 | 5.01 | 4.73 | 5.28 | 10.23 | 16.04 | 2.89 | 6.64 | -20.17 | 1.15 | -1.71 | 6.48 | 10.50 | 4.97 | 10.81 | 5.75 | 1.55 | -23.77 | 2.29 | -6.4 | 1.68 | 2767 | 0.0 | 0.0 |
| 24Q3 (19) | 47.89 | -7.69 | -3.53 | 4.79 | -5.71 | 2.35 | 2.71 | 15.81 | -12.3 | 1.17 | -1.68 | 20.62 | 10.00 | 2.15 | 6.09 | 5.66 | 25.46 | -9.09 | 2.44 | 6.51 | 25.03 | 2767 | 0.0 | -1.04 |
| 24Q2 (18) | 51.88 | 1.41 | 8.06 | 5.08 | 7.4 | 11.16 | 2.34 | -7.87 | -22.52 | 1.19 | 20.2 | 15.53 | 9.79 | 5.91 | 2.87 | 4.51 | -9.15 | -28.3 | 2.29 | 18.53 | 6.92 | 2767 | 0.0 | -1.04 |
| 24Q1 (17) | 51.16 | 6.54 | 8.62 | 4.73 | 3.96 | 11.03 | 2.54 | -29.83 | 4.53 | 0.99 | -8.33 | 12.5 | 9.25 | -2.42 | 2.22 | 4.96 | -34.14 | -3.77 | 1.94 | -13.96 | 3.57 | 2767 | 0.0 | -1.04 |
| 23Q4 (16) | 48.02 | -3.26 | -2.5 | 4.55 | -2.78 | -3.19 | 3.62 | 17.15 | 21.48 | 1.08 | 11.34 | -8.47 | 9.48 | 0.5 | -0.71 | 7.54 | 21.1 | 24.59 | 2.25 | 15.1 | -6.13 | 2767 | -1.04 | -1.04 |
| 23Q3 (15) | 49.64 | 3.4 | 6.32 | 4.68 | 2.41 | 2.18 | 3.09 | 2.32 | -5.5 | 0.97 | -5.83 | 10.23 | 9.43 | -0.96 | -3.89 | 6.22 | -1.04 | -11.12 | 1.95 | -8.92 | 3.68 | 2796 | 0.0 | 1.49 |
| 23Q2 (14) | 48.01 | 1.93 | -4.1 | 4.57 | 7.28 | 1.56 | 3.02 | 24.28 | 5.23 | 1.03 | 17.05 | 14.44 | 9.52 | 5.24 | 5.89 | 6.29 | 21.92 | 9.72 | 2.15 | 14.83 | 19.33 | 2796 | 0.0 | 1.49 |
| 23Q1 (13) | 47.1 | -4.37 | 2.24 | 4.26 | -9.36 | 3.65 | 2.43 | -18.46 | 7.52 | 0.88 | -25.42 | 10.0 | 9.04 | -5.22 | 1.38 | 5.16 | -14.73 | 5.17 | 1.87 | -22.02 | 7.59 | 2796 | 0.0 | 1.49 |
| 22Q4 (12) | 49.25 | 5.48 | 14.35 | 4.7 | 2.62 | 11.9 | 2.98 | -8.87 | 50.51 | 1.18 | 34.09 | 42.17 | 9.54 | -2.71 | -2.14 | 6.05 | -13.61 | 31.62 | 2.40 | 27.12 | 24.33 | 2796 | 1.49 | 1.49 |
| 22Q3 (11) | 46.69 | -6.73 | 13.24 | 4.58 | 1.78 | 25.48 | 3.27 | 13.94 | 81.67 | 0.88 | -2.22 | 4.76 | 9.81 | 9.12 | 10.81 | 7.00 | 22.16 | 60.42 | 1.88 | 4.84 | -7.49 | 2755 | 0.0 | 0.69 |
| 22Q2 (10) | 50.06 | 8.66 | 19.85 | 4.5 | 9.49 | 30.43 | 2.87 | 26.99 | 51.85 | 0.9 | 12.5 | -3.23 | 8.99 | 0.76 | 8.83 | 5.73 | 16.87 | 26.7 | 1.80 | 3.53 | -19.25 | 2755 | 0.0 | 0.69 |
| 22Q1 (9) | 46.07 | 6.97 | 16.07 | 4.11 | -2.14 | 18.1 | 2.26 | 14.14 | 22.16 | 0.8 | -3.61 | -4.76 | 8.92 | -8.52 | 1.75 | 4.91 | 6.71 | 5.24 | 1.74 | -9.89 | -17.95 | 2755 | 0.0 | 0.69 |
| 21Q4 (8) | 43.07 | 4.46 | 13.61 | 4.2 | 15.07 | 23.89 | 1.98 | 10.0 | -16.81 | 0.83 | -1.19 | -15.31 | 9.75 | 10.15 | 9.05 | 4.60 | 5.3 | -26.77 | 1.93 | -5.41 | -25.45 | 2755 | 0.69 | 0.69 |
| 21Q3 (7) | 41.23 | -1.29 | 7.82 | 3.65 | 5.8 | 6.73 | 1.8 | -4.76 | -4.26 | 0.84 | -9.68 | -16.83 | 8.85 | 7.18 | -1.01 | 4.37 | -3.51 | -11.2 | 2.04 | -8.49 | -22.86 | 2736 | 0.0 | -6.56 |
| 21Q2 (6) | 41.77 | 5.24 | 40.59 | 3.45 | -0.86 | 13.49 | 1.89 | 2.16 | -2.58 | 0.93 | 10.71 | -14.68 | 8.26 | -5.8 | -19.28 | 4.52 | -2.93 | -30.71 | 2.23 | 5.2 | -39.31 | 2736 | 0.0 | -6.56 |
| 21Q1 (5) | 39.69 | 4.7 | 2.82 | 3.48 | 2.65 | -7.69 | 1.85 | -22.27 | -9.31 | 0.84 | -14.29 | -28.81 | 8.77 | -1.95 | -10.23 | 4.66 | -25.75 | -11.8 | 2.12 | -18.13 | -30.77 | 2736 | 0.0 | -6.46 |
| 20Q4 (4) | 37.91 | -0.86 | 0.0 | 3.39 | -0.88 | 0.0 | 2.38 | 26.6 | 0.0 | 0.98 | -2.97 | 0.0 | 8.94 | -0.01 | 0.0 | 6.28 | 27.7 | 0.0 | 2.59 | -2.13 | 0.0 | 2736 | -6.56 | 0.0 |
| 20Q3 (3) | 38.24 | 28.71 | 0.0 | 3.42 | 12.5 | 0.0 | 1.88 | -3.09 | 0.0 | 1.01 | -7.34 | 0.0 | 8.94 | -12.59 | 0.0 | 4.92 | -24.71 | 0.0 | 2.64 | -28.01 | 0.0 | 2928 | 0.0 | 0.0 |
| 20Q2 (2) | 29.71 | -23.03 | 0.0 | 3.04 | -19.36 | 0.0 | 1.94 | -4.9 | 0.0 | 1.09 | -7.63 | 0.0 | 10.23 | 4.77 | 0.0 | 6.53 | 23.55 | 0.0 | 3.67 | 20.01 | 0.0 | 2928 | 0.1 | 0.0 |
| 20Q1 (1) | 38.6 | 0.0 | 0.0 | 3.77 | 0.0 | 0.0 | 2.04 | 0.0 | 0.0 | 1.18 | 0.0 | 0.0 | 9.77 | 0.0 | 0.0 | 5.28 | 0.0 | 0.0 | 3.06 | 0.0 | 0.0 | 2925 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 201.22 | 4.38 | 19.87 | 9.96 | 10.48 | -13.82 | 4.49 | 13.38 | 9.87 | 5.35 | 5.21 | -17.43 | 2.23 | 8.63 | 2767 | 0.0 |
| 2023 (9) | 192.78 | 0.37 | 18.07 | 1.01 | 12.16 | 6.95 | 3.96 | 5.32 | 9.37 | 0.63 | 6.31 | 6.55 | 2.05 | 4.93 | 2767 | -1.04 |
| 2022 (8) | 192.07 | 15.87 | 17.89 | 21.04 | 11.37 | 51.2 | 3.76 | 9.3 | 9.31 | 4.47 | 5.92 | 30.49 | 1.96 | -5.66 | 2796 | 1.49 |
| 2021 (7) | 165.77 | 14.75 | 14.78 | 8.52 | 7.52 | -8.74 | 3.44 | -19.06 | 8.92 | -5.43 | 4.54 | -20.47 | 2.08 | -29.46 | 2755 | 0.69 |
| 2020 (6) | 144.46 | -17.64 | 13.62 | -20.21 | 8.24 | -9.55 | 4.25 | -12.91 | 9.43 | -3.12 | 5.70 | 9.82 | 2.94 | 5.74 | 2736 | -6.56 |
| 2019 (5) | 175.4 | 5.52 | 17.07 | 3.33 | 9.11 | -4.61 | 4.88 | 8.69 | 9.73 | -2.08 | 5.19 | -9.6 | 2.78 | 3.0 | 2928 | 0.1 |
| 2018 (4) | 166.22 | 3.47 | 16.52 | 4.42 | 9.55 | 0.63 | 4.49 | 1.58 | 9.94 | 0.92 | 5.75 | -2.75 | 2.70 | -1.83 | 2925 | 0.69 |
| 2017 (3) | 160.64 | 0.66 | 15.82 | 4.22 | 9.49 | 4.4 | 4.42 | 1.84 | 9.85 | 3.53 | 5.91 | 3.72 | 2.75 | 1.18 | 2905 | 2.94 |
| 2016 (2) | 159.59 | 6.08 | 15.18 | 24.73 | 9.09 | 5.33 | 4.34 | 11.57 | 9.51 | 17.59 | 5.70 | -0.7 | 2.72 | 5.18 | 2822 | 5.65 |
| 2015 (1) | 150.45 | 7.78 | 12.17 | 7.22 | 8.63 | 6.54 | 3.89 | 1.04 | 8.09 | 0 | 5.74 | 0 | 2.59 | 0 | 2671 | -45.9 |
