玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
24Q4 (20)9.731.99-9.321.4214.5247.920.81-40.88-27.680.220.0-15.3814.5912.2863.128.32-42.03-20.252.26-1.95-6.695910.00.0
24Q3 (19)9.54-2.253.021.248.77-1.591.3720.187.870.2215.7915.7913.0011.28-4.4814.3622.954.712.3118.4612.395910.0-2.48
24Q2 (18)9.7626.752.521.140.88-5.01.14-20.836.540.195.56-9.5211.68-20.41-7.3411.68-37.543.921.95-16.72-11.755910.0-2.48
24Q1 (17)7.7-28.24-17.381.1317.71-8.131.4428.5722.030.18-30.77-5.2614.6864.0311.218.7079.1747.712.34-3.5314.675910.0-2.48
23Q4 (16)10.7315.87-2.280.96-23.81-24.411.12-11.81-2.610.2636.8462.58.95-34.25-22.6510.44-23.89-0.342.4218.0966.29591-2.48-2.48
23Q3 (15)9.26-2.739.331.265.0-3.081.2718.6928.280.19-9.5211.7613.617.95-11.3513.7122.0217.342.05-6.982.236060.01.17
23Q2 (14)9.522.15-8.721.2-2.44-8.41.07-9.32-5.310.2110.5323.5312.61-4.490.3611.24-11.233.742.218.235.346060.01.17
23Q1 (13)9.32-15.1216.351.23-3.151.651.182.619.260.1918.755.5613.2014.1-12.6412.6620.88-6.12.0439.9-9.286060.01.17
22Q4 (12)10.9829.6315.461.27-2.310.791.1516.1632.180.16-5.88-5.8811.57-24.64-12.710.47-10.3914.491.46-27.4-18.486061.171.17
22Q3 (11)8.47-18.79-15.31.3-0.769.240.99-12.392.060.170.00.015.3522.228.9811.697.8820.52.0123.1418.065990.0-4.77
22Q2 (10)10.4330.2119.061.318.2614.911.134.6356.940.17-5.56-10.5312.56-16.86-3.4910.83-19.6531.821.63-27.47-24.855990.0-4.77
22Q1 (9)8.01-15.775.391.21-3.9727.371.0824.1444.00.185.88-30.7715.1114.0220.8513.4847.3836.632.2525.71-34.315990.0-4.77
21Q4 (8)9.51-4.915.981.265.8828.570.87-10.31-27.50.170.0-10.5313.2511.3410.869.15-5.69-37.491.795.15-22.85599-4.77-4.77
21Q3 (7)10.014.1619.91.194.399.170.9734.7224.360.17-10.53-26.0911.90-8.56-8.959.7018.023.721.70-21.62-38.366290.0-18.63
21Q2 (6)8.7615.2618.221.1420.014.00.72-4.0-18.180.19-26.92-9.5213.014.11-3.578.22-16.71-30.792.17-36.6-23.476290.0-18.63
21Q1 (5)7.6-7.32-6.860.95-3.06-17.390.75-37.5-39.520.2636.8430.012.504.59-11.39.87-32.57-35.063.4247.6539.586290.0-18.63
20Q4 (4)8.2-1.680.00.98-10.090.01.253.850.00.19-17.390.011.95-8.560.014.6356.470.02.32-15.980.0629-18.630.0
20Q3 (3)8.3412.550.01.099.00.00.78-11.360.00.239.520.013.07-3.150.09.35-21.250.02.76-2.690.07730.00.0
20Q2 (2)7.41-9.190.01.0-13.040.00.88-29.030.00.215.00.013.50-4.240.011.88-21.850.02.8315.630.07730.00.0
20Q1 (1)8.160.00.01.150.00.01.240.00.00.20.00.014.090.00.015.200.00.02.450.00.07730.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2024 (10)36.73-5.414.935.794.772.80.8-5.8813.4211.8412.998.682.18-0.55910.0
2023 (9)38.832.484.66-8.634.646.670.8523.1912.00-10.8411.954.082.1920.21591-2.48
2022 (8)37.895.65.112.584.3531.820.69-12.6613.466.6111.4824.831.82-17.296061.17
2021 (7)35.8811.744.537.63.3-19.510.79-3.6612.63-3.79.20-27.972.20-13.78599-4.77
2020 (6)32.11-22.834.21-24.694.1-27.690.82-6.8213.11-2.412.77-6.32.5520.75629-18.63
2019 (5)41.61-15.175.59-4.775.676.780.887.3213.4312.2613.6325.872.1126.51773-9.17
2018 (4)49.059.855.87-6.235.312.310.823.811.97-14.6410.83-6.871.67-5.518510.24
2017 (3)44.6520.776.2613.615.1912.340.795.3314.02-5.9311.62-6.981.77-12.7884920.25
2016 (2)36.9717.855.51-6.934.6250.980.75-1.3214.90-21.0212.5028.112.03-16.267060.43
2015 (1)31.37-4.045.9211.493.0671.910.76-16.4818.8709.7502.4207032.48

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